Sadiq Khan, the Labour Party’s candidate in the London Mayoral elections taking place in May this year, has developed a brilliant logo for his candidacy.
The multi-coloured graphical depiction of the river Thames is a clever shorthand for Khan for a few reasons:
- It’s instantly recognisable as a London landmark so links the candidate with office he’s running for.
- It’s a river. Rivers have very few negative cognitive associations.
- The multi-coloured nature of it subtly implies that whilst he’s standing as a Labour candidate he hopes to have broad appeal.
- The graphical and colourful style is reminiscent of the London 2012 Olypmic logo. Subtly aligning Khan’s brand with that event is smart.
- It’s so nicely designed and such a symbol of Londoners’ identity that supporters will be happy to wear t-shirts and wave placards which have the logo emblazoned on it.
To whoever designed it and to whoever bought it – well played.