Have you been swept up in the excitement of awards season? The beginning of the year is always awash with news of who’s been nominated for which BAFTA and ‘that star’ who has been bumped from the BRITS guest list. And let’s not even mention the speeches!
But awards aren’t just for Hollywood A-listers and music icons. They are also an important PR tool for businesses. Being nominated and, fingers crossed, winning industry awards can do wonders for your reputation. Here’s a breakdown of why your business should enter awards:
Raise your profile
Entering awards gives you the perfect opportunity to shine a light on your achievements. Being shortlisted and winning are great stories for your regional media and industry press, not to mention something you should be shouting about on your own website and marketing materials. There may even be an awards logo you can showcase or a trophy for your office.
Be recognised for your expertise
Winning or being shortlisted for an award raises your reputation as a trusted expert in your field. You know you are experts, but being nominated for an award by someone else is independent praise for what you do. This counts for a lot when potential clients are checking out your products and services as they are more likely to be impressed by third party endorsement.
Distinguish your business from its competitors
It’s very rare for a business not to have competitors, so you need to set yourself apart. Winning an award can help you achieve this even if your competitors were not in the running. Being an award-winning company has a lot more gravitas than not.
Give your team a pat on the back
Your team work hard and, if you’re a good boss, you’ll praise them for their contribution to the business. However, getting that recognition from their industry or business peers is a real thrill. Plus, if you’re a finalist there may be an awards ceremony for them to attend. The awards event is also a great opportunity to network with other business leaders.
Attract new talent
Everyone wants to work for an innovative company with good credentials. Winning awards is proof to the employment market that you run a forward-thinking and successful organisation. This will help you attract the best candidates when you have vacancies within your team.
If this has convinced you to enter your business for an award, Amplify PR can help. We have experience in writing winning award entries. We can also help you manage your publicity when you are shortlisted or bring home the silverware.
Image courtesy of flickr user Mr. Gray