There aren’t many words on the cover of this month’s edition of Influence – but, as Durex’s safe sex campaign shows, an emoji can paint a thousand words. Deputy Editor Gabrielle Lane goes behind the scenes of a campaign that started with rejection, in-jokes and five hours of social media hoaxes.
Historian Yuval Harari, author of Homo Deus, considers how changes to the human experience will affect communication; Botox owners Allergan explain the regulatory difficulties surrounding pharma PR and there’s a handy guide to the new lobbying rules being introduced in Scotland.
As if that wasn’t enough there also million-selling author Alain de Botton extolling the positive power of pessimism and insight in to the evolving PR scene in Egypt.
Look out for your copy from this week – and let us know what you think @CIPR_UK.