Bridging the PR Gap

By Paula Keaveney

An initiative designed to find more ways of academics and PR practitioners working together held its first  conference earlier this month (July 12th).  Mind the PR Gap was a mix of presentations, discussions and ideas, with a commitment to producing real outcomes and to taking the work forward.

Opened by CIPR President Jason Mackenzie, the event looked at issues ranging from employability to crisis management.  Mind the PR Gap organisers have committed to keeping up the momentum.  There’ll shortly be updates on the Mind the PR Gap blog so that those who were there can carry on the work and those who weren’t can find ways of getting involved.

Heather Yaxley has produced a Storify account of tweets during the day.

Events like these tend to generate a lot of enthusiasm.  But if that enthusiasm is to develop into something longer lasting, it is vital that ideas are pursued, links made, plans written and follow ups scheduled.  There is already (more than) a suggestion of an event next year to take things further forward.  But meanwhile those involved hope the groups which were fizzing with ideas can take those thoughts and move them on.

So, anyone interested should keep an eye on the Mind the PR Gap blog where it should become clearer how to get involved in progress.

And if you have thoughts to pass on, please feel free to get in touch with the organisers via the website.

Paula Keaveney MCIPR is Senior Lecturer in Public Relations and Politics at Edge Hill University.

Picture credit: Josh Wilburne

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