Introducing #SummerofCPD ‘seventeen

The #SummerofCPD is back for 2017, with better learning content and bigger rewards than ever before.

For the third successive year, our campaign will spotlight the importance of continuing learning and encourage PR practitioners to invest their summer downtime in professional development.

What exactly is CPD?

Continuing. Professional. Development.

The thing most people often don’t realise about CPD activity is that it already forms part of our weekly routine as comms professionals. If you work in PR, the chances are you attend industry events or brush up on your skills through reading, or by attending training courses – all of which count towards CPD.

How does it work?

Learning activities earn points. Tally 60 points a year for two years on the trot and you’ll reach Accredited Practitioner status. Three years’ CPD is your gateway to becoming a Chartered Practitioner (Chart.PR).

At its heart, CPD is about equipping you with the skills to meet the day-to-day challenges you encounter. It’s about pausing to take stock of where you are and where you want to be – and it’s fundamental if you consider yourself a professional.

What’s in store this summer?

This year CPD loggers can look forward to new webinars, recommended summer reads, events across the country – and yes, plenty more #SummerofCPD drinks bottles! There are tons of prizes to be won too, including a Tripp suitcase complete with an iPad. We share selected resources with everyone (not just members) to help spread the word about CPD. And our data shows it’s working – more than 500 members have started their CPD journeys over the previous two #SummerofCPD campaigns.

Join the movement

Since 2015 we’ve grown the number of loggers and activities logged over the summer. The chart on the right shows the impact of the campaign on CPD activities logged during the peak summer months, since it was introduced in 2015.

Share your #SummerofCPD stories

This year we want to hear about your learning stories. Whether you’re prepping for a job interview or managing a tricky project over the summer – we want to hear how you’re using CPD to boost your performance. Tell us in 400 words to have your blog featured on the Influence website.

For more info, visit the website or get in touch via Twitter.

Koray Camgoz

Public Relations Manager, CIPR

Posted in CIPR, CPD, Public Relations

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