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How to explain what you do in 10 words or fewer

How do you explain what you do in 10 words or fewer? Here’s mine: I help companies communicate internally through personalised consultancy and training. Today I’ve got an excellent resource to help you create your own. I’d love you to share

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Are marketers going down the wrong road?

Image courtesy of Ab Fab Marketing Plymouth

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated

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Confessions of a public relations industry award judge

I’ve been judging industry awards. It’s good to have see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work. #1 Proofing

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Posted in All, CIPR, Public Relations

How the National Trust created their intranet

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“How do you keep a secret in the organisation? Put it on the intranet.” Sound familiar? It doesn’t have to be that way. If your intranet is the place PDFs go to die, there is hope. Today I’ve got a guest

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Being more human 

Image courtesy of wikimedia

We British are known for our reserved nature and stiff upper lip. Any displays of emotion are to be kept to a minimum. After all we don’t go in for all that over the top gushing in any form. I

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Understanding, knowledge and problem solving 

Earlier this month I blogged about the importance of speaking to customers and service users (Get out and listen). I am still doing that and finding it one of the most useful things I have done. But there has been

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Preparing for #Brexit

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Jo-ann Robertson and I have been working on a project at Ketchum to help organisations get ready for Brexit. We’ve launched it today as the UK Government triggered the process. Are you ready for Brexit? Writing in PRWeek today Ketchum

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Uber’s Very Bad Horrible String of Events

Image courtesy of flickr user Daniel Voyager

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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The importance of planning and other lessons from AHCM

In the week that we heard the current task facing the NHS was rated as mission impossible by a new report, it was reassuring to see the positive impact that good communications can have during increasingly challenging times. By Ross

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Posted in All, Editor's Picks, Internal Comms, Public Relations

Politicians will intervene – just learn to know when

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Politicians have a habit of making negative comments about organisations or making policy changes that impact on them. These interventions inflict reputational and operational damage. But if you understand what causes politicians to intervene then you can avoid both of

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