Category: CPD

5 ways to ‘do’ your time (and not just manage it)

Image courtesy of Matteo Ianeselli under Creative Commons

By Dannie-Lu Carr It’s ironic but how many of us actually spend valuable hours planning our time instead of just getting stuff done? I’d say it’s a lot of people. Don’t get me wrong, some healthy organization ahead of time

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Posted in CPD, Editor's Picks, Public Relations

Hitting new career heights – #CareerWins with HMRC’s Michelle Coulthard

Image courtesy of flickr user Images Money

HMRC hit the headlines again this week after the offices of Newcastle United and West Ham United football clubs were raided, following investigations into the clubs’ transfer dealings. Increasing demand for business transparency means tax is never far from the

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Posted in CIPR, CPD, Public Relations

Controlling interviews with core messages

Controlling a media interview is vital if it’s to work for you. Bridging, closing off and positive messaging are all brilliant ways to ensure it’s your message that gets transmitted. Yet probably the most effective, and simplest, interview control technique

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Posted in CPD, Editor's Picks, Public Relations Tagged with: , , , , ,

Understanding, knowledge and problem solving 

Earlier this month I blogged about the importance of speaking to customers and service users (Get out and listen). I am still doing that and finding it one of the most useful things I have done. But there has been

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Posted in All, CIPR, CPD, Editor's Picks, Public Relations Tagged with: ,

Strategy – the one word that counts

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By Kerry Savage As a young agency PR professional, no sooner had I read a client brief than a thousand tactics were whirling around in my head, most of which would generate a slew of media coverage for the client

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Posted in CPD, Public Relations

Five movie making myths

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Video is a great communication tool with a vast range of potential uses in PR, including: Talking to staff Training Engaging with stakeholders Attracting media attention Employing professional videographers costs money, and lots of it. So, is it possible to

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations Tagged with:

‘The freedom to learn what I wanted to learn’

Katie Marlow, Director at Little Bird Communication, speaks about the benefit of CIPR membership. What has CIPR membership given you throughout your career? I’ve been a member since I was a student studying PR at Bournemouth University. For my first

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Posted in CIPR, CPD, Public Relations

Figure it out: A PR’s guide to finance essentials

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If you consider yourself creative enough to devise a campaign and organised enough to run it, you should really learn the numbers behind it By Vivek Mehan The role of a PR professional is continually developing and there is an

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Posted in CPD, Editor's Picks, Public Relations

Content management for PR professionals

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You’ve been trained to write a press release. Time to up the ante and run the entire content strategy. Content management and content marketing may be the biggest buzzwords in communications today.  Many people are keen to jump on the

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Posted in CPD, Editor's Picks, Public Relations

Putting the PR in Video Production

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Video is a superb communication tool for communicating PR messages.  Yet most of us have little experience of creating videos beyond shooting the odd clip of children, pets or holidays.  That’s extraordinary, given video’s potential and popularity as a medium.

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , ,