Category: CPD

Figure it out: A PR’s guide to finance essentials

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If you consider yourself creative enough to devise a campaign and organised enough to run it, you should really learn the numbers behind it By Vivek Mehan The role of a PR professional is continually developing and there is an

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Posted in CPD, Editor's Picks, Public Relations

Content management for PR professionals

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You’ve been trained to write a press release. Time to up the ante and run the entire content strategy. Content management and content marketing may be the biggest buzzwords in communications today.  Many people are keen to jump on the

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Posted in CPD, Editor's Picks, Public Relations

Putting the PR in Video Production

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Video is a superb communication tool for communicating PR messages.  Yet most of us have little experience of creating videos beyond shooting the odd clip of children, pets or holidays.  That’s extraordinary, given video’s potential and popularity as a medium.

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , ,

Introducing #PR2017

By Jason MacKenzie Found.Chart.PR, FCIPR, CIPR President-Elect 2016 was a year of unprecedented change. Political upsets and socio-economic consequences have had a profound effect on business around the world. As we approach the new year, the prevalent theme is uncertainty.

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Posted in CIPR, CPD, Digital and Tech, Editor's Picks, Internal Comms, Marketing, Public Affairs, Public Relations, Social Media

A Masters in PR and communication is closer than you think…..

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Have you got your Diploma and are wondering what to do next? This is the path that the inspirational Hilary Berg has taken…… Over to you Hilary: Hilary Berg, PR Diploma graduate and about to complete her Masters. “This has

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Posted in CPD, Editor's Picks, Public Relations

‘PR and marketing are two sides of the same coin’ #CareerWins from financial services comms

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An interview with Aisling O’Connor, Dip.CIPR Those working in financial services have had a lot to contend with in recent years. Working in a largely conservative industry that is constantly confronted with changing regulatory demands has been compounded by the challenge to

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Posted in CIPR, CPD, Public Relations

It’s not fair! An ethical guide to the new CIPR Diploma

By Heather Yaxley A guiding principle of new CIPR Professional PR Diploma is to enable public relations practitioners to examine their moral and ethical responsibilities. This is not simply a matter of signing up to a code of conduct or

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Posted in CPD, Diversity, Public Relations

Defamation and PR: Who watches the watchmen?

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By David Summerhayes As a PR professional you will manage, shape and protect the image of your client. But as a guardian of reputation, who is guarding you? Is it possible that you might trample on the reputation of others in

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Posted in CPD, Editor's Picks, Public Relations

Shaping Government’s Internal Communications – #CareerWins with Tom Warwick

Perceptions of public relations are changing. Nowhere is that more strongly evidenced than in the Government’s Communications Services (GCS). The GCS are positioned at the heart of the government’s ambition to provide economic security, protect national security and extend opportunity.

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Posted in CPD

How to write newsletters people actually want to read

By Lorraine Forrest-Turner, CIPR trainer and freelance copywriter Too many newsletters are boring, preachy and inaccessible. The publishers assume people will read them because it tells them things they need to know about the organisation. But just because someone should

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Posted in CPD, Public Relations