Category: CPD

‘PR and marketing are two sides of the same coin’ #CareerWins from financial services comms

Image courtesy of flickr user frankieleon

An interview with Aisling O’Connor, Dip.CIPR Those working in financial services have had a lot to contend with in recent years. Working in a largely conservative industry that is constantly confronted with changing regulatory demands has been compounded by the challenge to

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Posted in CIPR, CPD, Public Relations

It’s not fair! An ethical guide to the new CIPR Diploma

By Heather Yaxley A guiding principle of new CIPR Professional PR Diploma is to enable public relations practitioners to examine their moral and ethical responsibilities. This is not simply a matter of signing up to a code of conduct or

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Posted in CPD, Diversity, Public Relations

Defamation and PR: Who watches the watchmen?

Image courtesy of flickr user robertsharp

By David Summerhayes As a PR professional you will manage, shape and protect the image of your client. But as a guardian of reputation, who is guarding you? Is it possible that you might trample on the reputation of others in

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Posted in CPD, Editor's Picks, Public Relations

Shaping Government’s Internal Communications – #CareerWins with Tom Warwick

Perceptions of public relations are changing. Nowhere is that more strongly evidenced than in the Government’s Communications Services (GCS). The GCS are positioned at the heart of the government’s ambition to provide economic security, protect national security and extend opportunity.

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Posted in CPD

How to write newsletters people actually want to read

By Lorraine Forrest-Turner, CIPR trainer and freelance copywriter Too many newsletters are boring, preachy and inaccessible. The publishers assume people will read them because it tells them things they need to know about the organisation. But just because someone should

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Posted in CPD, Public Relations

Are you making the most of the summer slow down?

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It’s that time of year again. Colleagues are taking it in turns to head off to the sun, the roads are noticeably quieter and everything is scheduled to start happening again in September ‘when everyone’s back’. Sound familiar? As a

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Posted in CPD, Editor's Picks, Public Relations

Knowledge is power

Image courtesy of flickr user foam

What do Chateau Pavie Wine, pig farming and Marcel Duchamp’s urinal all have in common? If you said they are all prizes in The Generation Game, you would only be half-right. The correct answer is that they are all wise

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Posted in CPD, Editor's Picks, Public Relations

Summer reading

Image courtesy of flickr user Anne Adrian

As the summer holidays stretch out before us and some of us pack our bags to escape it all to recharge our batteries, it’s a great time to grab a book, get reading and refuel your brain. If you’re looking

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Posted in CPD, Public Relations

New Professional PR Diploma emphasises comms with a purpose & reflective learning

By Kevin Ruck We are launching the new CIPR Professional PR Diploma in October 2016.  I was part of the  syllabus review group and this is how we went about updating it. The CIPR’s flagship qualification, the PR Diploma, has

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Posted in CPD, Public Relations

Soak up the #SummerofCPD

This week we kicked off the 2016 #SummerofCPD – it’s all about getting PR pros to invest their summer downtime in their professional development. Why bother? Planet PR is an unpredictable place. New trends emerge, disciplines converge and best practice

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Posted in CIPR, CPD, Public Relations