Category: CPD

Putting the PR in Video Production

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Video is a superb communication tool for communicating PR messages.  Yet most of us have little experience of creating videos beyond shooting the odd clip of children, pets or holidays.  That’s extraordinary, given video’s potential and popularity as a medium.

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , ,

Introducing #PR2017

By Jason MacKenzie Found.Chart.PR, FCIPR, CIPR President-Elect 2016 was a year of unprecedented change. Political upsets and socio-economic consequences have had a profound effect on business around the world. As we approach the new year, the prevalent theme is uncertainty.

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Posted in CIPR, CPD, Digital and Tech, Editor's Picks, Internal Comms, Marketing, Public Affairs, Public Relations, Social Media

A Masters in PR and communication is closer than you think…..

Image courtesy of flickr user Daniel Voyager

Have you got your Diploma and are wondering what to do next? This is the path that the inspirational Hilary Berg has taken…… Over to you Hilary: Hilary Berg, PR Diploma graduate and about to complete her Masters. “This has

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Posted in CPD, Editor's Picks, Public Relations

‘PR and marketing are two sides of the same coin’ #CareerWins from financial services comms

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An interview with Aisling O’Connor, Dip.CIPR Those working in financial services have had a lot to contend with in recent years. Working in a largely conservative industry that is constantly confronted with changing regulatory demands has been compounded by the challenge to

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Posted in CIPR, CPD, Public Relations

It’s not fair! An ethical guide to the new CIPR Diploma

By Heather Yaxley A guiding principle of new CIPR Professional PR Diploma is to enable public relations practitioners to examine their moral and ethical responsibilities. This is not simply a matter of signing up to a code of conduct or

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Posted in CPD, Diversity, Public Relations

Defamation and PR: Who watches the watchmen?

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By David Summerhayes As a PR professional you will manage, shape and protect the image of your client. But as a guardian of reputation, who is guarding you? Is it possible that you might trample on the reputation of others in

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Posted in CPD, Editor's Picks, Public Relations

Shaping Government’s Internal Communications – #CareerWins with Tom Warwick

Perceptions of public relations are changing. Nowhere is that more strongly evidenced than in the Government’s Communications Services (GCS). The GCS are positioned at the heart of the government’s ambition to provide economic security, protect national security and extend opportunity.

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Posted in CPD

How to write newsletters people actually want to read

By Lorraine Forrest-Turner, CIPR trainer and freelance copywriter Too many newsletters are boring, preachy and inaccessible. The publishers assume people will read them because it tells them things they need to know about the organisation. But just because someone should

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Posted in CPD, Public Relations

Are you making the most of the summer slow down?

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It’s that time of year again. Colleagues are taking it in turns to head off to the sun, the roads are noticeably quieter and everything is scheduled to start happening again in September ‘when everyone’s back’. Sound familiar? As a

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Posted in CPD, Editor's Picks, Public Relations

Knowledge is power

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What do Chateau Pavie Wine, pig farming and Marcel Duchamp’s urinal all have in common? If you said they are all prizes in The Generation Game, you would only be half-right. The correct answer is that they are all wise

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Posted in CPD, Editor's Picks, Public Relations