‘PR and marketing are two sides of the same coin’ #CareerWins from financial services comms

An interview with Aisling O’Connor, Dip.CIPR Those working in financial services have had a lot to contend with in recent years. Working in a largely conservative industry that is constantly confronted with changing regulatory demands has been compounded by the challenge to survive the not-so-distant financial crisis. Communication as a discipline is also no stranger to change …

It’s not fair! An ethical guide to the new CIPR Diploma

By Heather Yaxley A guiding principle of new CIPR Professional PR Diploma is to enable public relations practitioners to examine their moral and ethical responsibilities. This is not simply a matter of signing up to a code of conduct or learning a set of ‘best practice’ rules. It’s not just about studying various theoretical models …

Defamation and PR: Who watches the watchmen?

By David Summerhayes As a PR professional you will manage, shape and protect the image of your client. But as a guardian of reputation, who is guarding you? Is it possible that you might trample on the reputation of others in carrying out your role? The law of libel applies to every communication issued to anyone …

Shaping Government’s Internal Communications – #CareerWins with Tom Warwick

Perceptions of public relations are changing. Nowhere is that more strongly evidenced than in the Government’s Communications Services (GCS). The GCS are positioned at the heart of the government’s ambition to provide economic security, protect national security and extend opportunity. The GCS 2016/17 Comms Plan is a must-read for public relations professionals. Perceptions of PR …

How to write newsletters people actually want to read

By Lorraine Forrest-Turner, CIPR trainer and freelance copywriter Too many newsletters are boring, preachy and inaccessible. The publishers assume people will read them because it tells them things they need to know about the organisation. But just because someone should read something doesn’t mean they will. For newsletters to be successful, the target audience has …

Are you making the most of the summer slow down?

It’s that time of year again. Colleagues are taking it in turns to head off to the sun, the roads are noticeably quieter and everything is scheduled to start happening again in September ‘when everyone’s back’. Sound familiar? As a Construction PR agency this has been the pattern for us for the past 26 years, …

Knowledge is power

What do Chateau Pavie Wine, pig farming and Marcel Duchamp’s urinal all have in common? If you said they are all prizes in The Generation Game, you would only be half-right. The correct answer is that they are all wise investments. However, the best thing you could ever invest in is yourself.  Continuing professional development …

Summer reading

As the summer holidays stretch out before us and some of us pack our bags to escape it all to recharge our batteries, it’s a great time to grab a book, get reading and refuel your brain. If you’re looking for something that also gives you some fresh ideas for work and earns you some …

Soak up the #SummerofCPD

This week we kicked off the 2016 #SummerofCPD – it’s all about getting PR pros to invest their summer downtime in their professional development. Why bother? Planet PR is an unpredictable place. New trends emerge, disciplines converge and best practice continually evolves. At its heart, CPD is about equipping you with the skills to meet …