It’s all about people

Yesterday I presented at the CIPR Council meeting, the third of the year, to my fellow Council colleagues. We’re all elected to Council on a two year term. We are volunteers and as far as we’re concerned, it’s all about people. People are what drive us, motivate us and people are essentially what we buy. People do …

Public relations: grow up or get out

16 personal challenges for public relations practitioners at PR Festival, and elsewhere. I’m at the PR Festival in Edinburgh, Scotland this morning. The two day event has been curated and hosted by local agency boss Laura Sutherland. You can follow the event on Twitter via the hashtag #PRFest. My session draws together many of the …

Reflections on becoming chartered

It is just over a week since I went through the challenge of the Chartered Institute of Public Relations (CIPR) chartered day. In a week there will be a group of very nervous people on the next chartered day in London. Achieving chartered status is something that I have been focused on for the last …

A question of competence

Less than 3% of public relations practitioners participate in a credentialing scheme. It’s an issue that needs urgent attention. The business of public relations took a step closer to establishing a worldwide competency framework today (May 30th). The Global Alliance team of Johanna Fawkes, Professor Anne Gregory, Jean Valin and José Manuel Velasco, presented the …

CPD – Why bother and my top tips for pain-free CPD

Excuse me while I crow, just a little. In the last week I have completed my CPD points already this year (this is not my usual form for getting my CPD done). Nine months before the deadline at the end of Feb 2017. I have logged enough points on the CIPR UK CPD system to …

Top 10 PR Goals of 2016

What are you aiming to achieve in the next 12 months? Goal-setting is a cornerstone of professional development. It enables you to benchmark progress, reflect on failure and recognise success. And whilst goal defining might seem a daunting process, it needn’t be. This year the CIPR launched a goal-setting tool to help CPD loggers think …

Why sharing is caring in public relations

Those of us who blog about PR-related topics know what value lies in it. It can help make us an influencer, a thought-leader, an industry commentator, but it also allows others to learn from our experiences. Blogging should be personal, it should be view and opinion based and it should be relevant to the target …