Category: Digital and Tech

Empowering a global community through people and relationships

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Mark Zuckerberg is building Facebook for the next five billion people and the well-being of global society. It’s an incredible ambition. Facebook’s founder and Mark Zuckenberg set out a vision for Facebook in a 6,000 word essay posted on his newsfeed

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Posted in Digital and Tech, Editor's Picks, Public Relations

Internet of Things Public Relations

Most of us have heard of the Internet of Things, but few have considered the role of IoT in PR. In 2013 the Global Standards Initiative on Internet of Things defined IoT as “the infrastructure of the information society. The

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Posted in Digital and Tech, Editor's Picks, Public Relations

What would you lose if your Google account was deleted? It happened to me

Image courtesy of flickr user Cory Doctorow

Dealing with the Byzantine machinery of a government department or large multinationals can be dispiriting. We’ve all had more than our fair share of waiting on hold and filling in forms. Google, long-known as an innovator, has taken this to

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Posted in Digital and Tech, Featured, Public Relations Tagged with: , ,

Twitter needs to find its “pulse”

  Lissted’s Tweetsdistilled experiment is coming to an end. The Twitter accounts created have been popular with all types of users. They provide a blueprint for how Twitter could use such feeds to: increase ad impressions, encourage engagement, improve sign

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Snapchat – Business fool or tool?

Image courtesy of flickr user Blogtrepreneur

By Rajmeena Aujla, Associate Director, The PR Office When my sister sends me Snaps via Snapchat, on a daily basis of my nephew looking like a cute bunny with huge floppy ears, or splashing out rainbow vomit, and my current

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Are we running the news or is the news running us?

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Fake news has now become a phenomenon that is well written about, however we have only touched the surface as twitter bots are on the rise. In a recent BBC article it emerged that there are not only over 350,000

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

How to write a social media compliance procedure

Image courtesy of flickr Christiaan Colen

Whilst the best known digital campaigns tend to be consumer focused, regulated industries are the heartbeat behind the UK economy. The services sector in the UK accounts for 80% of GDP and financial services are an important part of this.

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

How to make your blog a secure and trusted place

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If you run a self-hosted blog – like WordPress, for instance – now’s the time to enhance your confidence and that of your visitors and community in its security and trust. While this is mostly about data security, it’s also about

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Posted in Digital and Tech, Editor's Picks, Public Relations

Putting the PR in Video Production

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Video is a superb communication tool for communicating PR messages.  Yet most of us have little experience of creating videos beyond shooting the odd clip of children, pets or holidays.  That’s extraordinary, given video’s potential and popularity as a medium.

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , ,

London needs these entry-level digital roles

Image courtesy of flickr user Michael Coghlan

There are currently 40,000 technology businesses employing almost 200,000 people in London, which is 3.5% of the capital’s workforce. To drive digital innovation and futureproof the workforce of London’s businesses, the Mayor of London launched a new £7 million Digital

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Posted in Digital and Tech, Diversity, Public Relations