Category: Digital and Tech

How big an issue are influential unverified Twitter accounts?

By Adam Parker, Founder of Lissted On 30th August 2017 The Times ran an article on its front page saying “evidence suggests” the unverified Twitter account @DavidJo52951945 (now @DavidJoBrexit) is “a suspected Russian troll posing as a UKIP supporter”. It

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Posted in Digital and Tech, Featured, Public Relations, Social Media

What can PR learn from living with Alexa?

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Micro-targeted messages: Sinister manipulation or new PR reality?

Using data to shape your campaigns could leave you open to accusations of sinister scientific profiteering. By Charles Orton-Jones If the allegations are true, the EU referendum was as good as rigged. In a series of explosive articles for The

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The real impact of fake news on business

By David Benigson, I recently blogged on how the phrase ‘fake news’ has evolved. And how in the majority, it’s been politicians, broadcasters, and celebrities that have played the role of both victim and perpetrator to the fake news mudslinging.

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Podcasts, Podcasts and more Podcasts. Just remove the Comments!

If, like me, you’re a news junkie who feels they spend far too much time in a car, you’re in luck. The UAE’s media outlets have gone on a Podcast frenzy. The Gulf News business desk began their podcasting about

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Fake news fact-checking checklist

By David Benigson There’s been an explosion of so-called fake news in recent months. Reports of fakery, fabrication and misinformation have hit fever pitch, particularly during election season. While fake news is nothing new, it’s gained momentum, and notoriety, as

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Video times: Updated optimum video lengths for social media

There is nothing that is quite as good as showing you the fractured landscape than video. Time was when there was one home for video and that was on YouTube. You filmed it, posted it to YouTube and then pasted

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A background briefing about cryptocurrencies for the PR industry

Most people have heard of Bitcoin. It is a global digital currency. It is one of many. It raises many questions including: How long will it take to disrupt the old concept of Central Banks? Can they survive? Where is

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Is fake news the modern day junk food?

We all have a responsibility as news consumers to ensure we’re maintaining a balanced diet of sources to help minimise our exposure to misinformation and fake news. By David Benigson, CEO and founder of Signal Media The New Yorker editor David

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The unexplored ethical boundaries of big data and how it is used

‘Accept’ and ‘Agree with the Terms and Conditions’ are as common today as checking our social media feed. In most cases, we do not have a choice but to ‘agree’ and ‘accept’ if we wish to acquire a certain product,

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