Category: Digital and Tech

Don’t be a Target: Protecting your social media brand

Image courtesy of flickr user Christiaan Colen

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media Tagged with: , , ,

Here’s the reason why Facebook stories are failing

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On the first day, Evan Spiegal created Snapchat. On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost identical

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Content Marketing: what you need to know about humanisation

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By Christelle Macri It is easy to lose track of the human factor in online marketing. Even if you maintain consistently high levels of quality content, the obligatory focus on SEO and other technical aspects of your texts can easily affect

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media

Is communication getting too complex for brands?

Image courtesy of flickr user Jared Tarbell

Choosing the best way to communicate with your customers can be tough. A decade ago all you had was print, phone, email and instant messaging. A decade before that, few brands had email, and instant messaging was experimental, so all

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Beware of the bots – turbocharged messages, mindshare and influence

Image courtesy of flickr user Arthur Caranta

By Tessa Curtis, Principal & Director, Tessa Curtis Associates The fallout continues from not just the US elections, but also in France where fake news and allegations of Russian interference loomed large. Facebook is waking up. Aside from using external fact

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Marketing software: help or hindrance?

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By Matt Eldridge, founder and head designer at Melt Design Don’t get me wrong, marketing software can be beneficial. But how do you know if you are benefitting from it, or merely just wasting money and resources on unnecessary techniques?  Last

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Why PR needs to do SEO and NEO

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Public relations has a paradox: on the one hand it needs to measure to the nth degree its impact in the digital world and embrace Search Engine Optimization (SEO) led PR. (Check out Stella Bayles’ excellent introduction). On the other, it

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

What you know about link building is probably wrong

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And it’s not your fault. Here’s the thing: When it comes to marketing your business, there are 2 types of link, not 1 as many people seem to believe! There’s the type of link you already know about. This is where a

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media

The PR department that needs an Artificial Intelligence chip

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Will your PR department have its own AI chips? will it need them just to keep up? My thinking is brought about by an article by Cade Metz  in Wired magazine today. He writes about an AI chip for everything

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Posted in Digital and Tech, Editor's Picks, Public Relations

Cybersecurity and InfoSec aren’t for PRs to worry about… are they?

Image courtesy of flickr user Blue Coat Photos

Guest blog by PwC’s Craig McGill  “Cybersecurity? Eh? That’s not a PR thing is it? That’s for the geeks and techies” was how one person spoke to me about learning #PRFest is putting on a session on Cybersecurity. As the speaker for

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Posted in Digital and Tech, Editor's Picks, Public Relations