Category: Digital and Tech

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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Posted in Digital and Tech, Featured, Marketing, Public Relations, Social Media Tagged with: ,

Five movie making myths

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Video is a great communication tool with a vast range of potential uses in PR, including: Talking to staff Training Engaging with stakeholders Attracting media attention Employing professional videographers costs money, and lots of it. So, is it possible to

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations Tagged with:

The post-truth world, the public sphere and public relations

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Later this month I’ll be taking part in the European Communications Convention in Munich.  The somewhat ambiguous title for this gathering is ‘You (won’t) get far by lying’, and delegates from all over Europe will be discussing topics including fake

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Posted in CIPR, Digital and Tech, Featured, Public Relations, Social Media

Wikileaks, Vault 7, the CIA and what we can learn

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By Andrew Day, partner at Spring Risk Anti-globalisation has become a serious theme in Western countries. Political and social movements converge on the issue. Who pulls the strings?  It’s no longer a question asked solely by conspiracy theorists and anti-establishment

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Posted in Digital and Tech, Editor's Picks, Public Relations

Have PRs been too slow to adopt SEO?

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One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Copywriting, media relations, people management, crisis communications, messaging, media training and analyst relations are just

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Commenting: A matter of perspective

One of the great benefits offered by the social web is the open way in which people can connect, not only via the obvious means of social networks but also through engaging in discourse and conversation in the commenting sections

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Empowering a global community through people and relationships

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Mark Zuckerberg is building Facebook for the next five billion people and the well-being of global society. It’s an incredible ambition. Facebook’s founder and Mark Zuckenberg set out a vision for Facebook in a 6,000 word essay posted on his newsfeed

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Posted in Digital and Tech, Editor's Picks, Public Relations

Internet of Things Public Relations

Most of us have heard of the Internet of Things, but few have considered the role of IoT in PR. In 2013 the Global Standards Initiative on Internet of Things defined IoT as “the infrastructure of the information society. The

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Posted in Digital and Tech, Editor's Picks, Public Relations

What would you lose if your Google account was deleted? It happened to me

Image courtesy of flickr user Cory Doctorow

Dealing with the Byzantine machinery of a government department or large multinationals can be dispiriting. We’ve all had more than our fair share of waiting on hold and filling in forms. Google, long-known as an innovator, has taken this to

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Posted in Digital and Tech, Featured, Public Relations Tagged with: , ,

Twitter needs to find its “pulse”

  Lissted’s Tweetsdistilled experiment is coming to an end. The Twitter accounts created have been popular with all types of users. They provide a blueprint for how Twitter could use such feeds to: increase ad impressions, encourage engagement, improve sign

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media