Category: Digital and Tech

Chatbots as a public relations tool: proceed with caution

Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot.   Chatbots are software applications

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

A question of trust

Recently, Amazon has announced something that many consider a step too far and it’s made me think about how and why we decide to trust certain brands, what it takes to earn that trust and what happens when that trust

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Posted in Digital and Tech, Featured, Marketing, Public Relations Tagged with: , ,

Are you GDPR ready?

Conventional wisdom would have us believe that it’s love that makes the world go around.  Or money.  But in the 21st century, digital age, it’s actually data that’s the most valuable currency of all. Capturing, analysing and utilising data to

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

DO A DONCASTER: The greatest piece of digital content from local government ever

Ladies and gentlemen, in Northern England this week a powerboat was dumped on the street and as a result Doncaster Council won the internet. The speed boat will not be the only thing dumped across the country with the cost

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Posted in Digital and Tech, Editor's Picks, Public Affairs, Public Relations, Social Media

Will technology finally become a driving force behind the UK economy?

By Sue Grant, Listening to an inspirational interview with Martha Lane Fox on Radio 4 the other week talking about the rise of the Internet since its launch thirty years ago, I realised she was right in saying that though

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Posted in Digital and Tech, Editor's Picks, Public Relations

How to get the most out of Google Analytics for PR

It is demonstrably true that more and more PR practitioners are seeking to use Google Analytics (GA) as a key tool in measuring and evaluating key aspects of their communications work. However, it also remains true that there is a

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Posted in CIPR, CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media

Tech giants: why with great power should come content responsibility

Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher. In the background, playing on the radio the Spice Girls sing Wannabe. Spitting Image is on the

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , , , , ,

Advertising Fraud: Can Artificial Intelligence Reduce It?

When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

How big an issue are influential unverified Twitter accounts?

By Adam Parker, Founder of Lissted On 30th August 2017 The Times ran an article on its front page saying “evidence suggests” the unverified Twitter account @DavidJo52951945 (now @DavidJoBrexit) is “a suspected Russian troll posing as a UKIP supporter”. It

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

What can PR learn from living with Alexa?

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media