Category: Digital and Tech

Is communication getting too complex for brands?

Image courtesy of flickr user Jared Tarbell

Choosing the best way to communicate with your customers can be tough. A decade ago all you had was print, phone, email and instant messaging. A decade before that, few brands had email, and instant messaging was experimental, so all

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Beware of the bots – turbocharged messages, mindshare and influence

Image courtesy of flickr user Arthur Caranta

By Tessa Curtis, Principal & Director, Tessa Curtis Associates The fallout continues from not just the US elections, but also in France where fake news and allegations of Russian interference loomed large. Facebook is waking up. Aside from using external fact

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Marketing software: help or hindrance?

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By Matt Eldridge, founder and head designer at Melt Design Don’t get me wrong, marketing software can be beneficial. But how do you know if you are benefitting from it, or merely just wasting money and resources on unnecessary techniques?  Last

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Why PR needs to do SEO and NEO

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Public relations has a paradox: on the one hand it needs to measure to the nth degree its impact in the digital world and embrace Search Engine Optimization (SEO) led PR. (Check out Stella Bayles’ excellent introduction). On the other, it

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

What you know about link building is probably wrong

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And it’s not your fault. Here’s the thing: When it comes to marketing your business, there are 2 types of link, not 1 as many people seem to believe! There’s the type of link you already know about. This is where a

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media

The PR department that needs an Artificial Intelligence chip

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Will your PR department have its own AI chips? will it need them just to keep up? My thinking is brought about by an article by Cade Metz  in Wired magazine today. He writes about an AI chip for everything

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Posted in Digital and Tech, Editor's Picks, Public Relations

Cybersecurity and InfoSec aren’t for PRs to worry about… are they?

Image courtesy of flickr user Blue Coat Photos

Guest blog by PwC’s Craig McGill  “Cybersecurity? Eh? That’s not a PR thing is it? That’s for the geeks and techies” was how one person spoke to me about learning #PRFest is putting on a session on Cybersecurity. As the speaker for

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Posted in Digital and Tech, Editor's Picks, Public Relations

How will AI change PR and marketing?

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By Lance Concannon Artificial Intelligence has been one of the hottest topics in technology over the past year. As computers grow more able to solve complex problems without human intervention, the promise is that they’ll automate a lot of work that

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Posted in Digital and Tech, Featured, Public Relations

A low budget approach to high quality video

Mojo, or mobile journalism, offers huge advantages over conventional video news gathering, or story telling if you prefer.  Portability, flexibility, low-profile, ease of use – and low cost. By the time you’ve assembled a camcorder or DSLR, sturdy tripod, microphone,

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Top Tips for an Irresistible Subject Line

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Guest blog by Suzanne Whittal, Email Campaign Executive for Enabler Inboxes around the world are bombarded by around 205 billion emails every day, so a strong subject line will make or break your email’s chances of being noticed, let alone opened. Discover how

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media