Category: Digital and Tech

5 reasons your Facebook page isn’t generating likes

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By Larry Alton Part of being an entrepreneur is learning how to navigate the world of online marketing, which includes social media marketing. Today, most business owners use Facebook as their main marketing platform because it has the potential to

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

12 social media and digital trends for business in 2017

Image courtesy of flickr Christiaan Colen

  By Ben Pindar Last year I made a series of social media predictions for 2016 and, somewhat surprisingly, I was right! So, here I go again, aiming to predict the social media and digital trends businesses should be watching

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Posted in Digital and Tech, Public Relations, Social Media

5 website design trends that will prevail In 2017

Image courtesy of flickr user Joe The Goat Farmer

It is no secret that staying on top of the technological advances and new designs emerging on a regular basis is impossible. However, it is widely known that a website has to be engaging as well as user-friendly regardless of

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Posted in Digital and Tech, Editor's Picks, Public Relations Tagged with: , , , , ,

What communication do employees want in the face of technological upheaval?

The answer is: not always what they are given. So found marketing executive Charlotte Wallis when she picked this theme for her CIPR Internal Communication Diploma project. Over to Charlotte to explain more: My paper focused on how effective internal

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Posted in Digital and Tech, Editor's Picks, Public Relations

Why do political campaigns handle data so badly?

Image courtesy of flickr user Ervins Strauhmanis

If you want to make me wince and are neither into physical violence nor have an alligator to hand, ask me about cases I’ve come across of political campaigns or parties losing key data about voters. The sort of losses I’ve

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Posted in Digital and Tech, Editor's Picks, Public Affairs, Public Relations

Introducing #PR2017

By Jason MacKenzie Found.Chart.PR, FCIPR, CIPR President-Elect 2016 was a year of unprecedented change. Political upsets and socio-economic consequences have had a profound effect on business around the world. As we approach the new year, the prevalent theme is uncertainty.

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Posted in CIPR, CPD, Digital and Tech, Editor's Picks, Internal Comms, Marketing, Public Affairs, Public Relations, Social Media

Top Level Domains: Does It Matter if You’re a .coffee Rather Than a .com?

New domains are everywhere. And yet nowhere. You can buy a .boutique for your beauty salon, a .llp for your law firm or a .rip for your undertakers. Or if you’re one of ‘those’ social media consultants, there’s always .guru

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Why PRs still haven’t grasped the social media crisis

Image courtesy of flickr user Alan O'Rourke

By Georgina Parsons, Head of Communications, Visibrain While it’s all too easy for PR people to get wrapped up in media relations and generating coverage, at its heart, Public Relations is still all about reputation. Whether building a client’s standing,

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Tracking Your email campaigns: the key metrics for reporting and analytics

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So much information is available about email campaigns now that it can be hard to separate out what’s useful and what’s not, and sometimes even harder to know how to use the data you have to inform and improve your future

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations Tagged with: , ,

Twitter launches customer service tool for difficult conversations

Image courtesy of flickr user Shawn Campbell

A new Twitter feature aims to shift customer service conversations straight to Direct Message. It’s before time. Any new channel created by an organisation will be discovered by the public and used as a means of communication. It’s particularly acute for

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media