Category: Digital and Tech

Snapchat – Business fool or tool?

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By Rajmeena Aujla, Associate Director, The PR Office When my sister sends me Snaps via Snapchat, on a daily basis of my nephew looking like a cute bunny with huge floppy ears, or splashing out rainbow vomit, and my current

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Are we running the news or is the news running us?

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Fake news has now become a phenomenon that is well written about, however we have only touched the surface as twitter bots are on the rise. In a recent BBC article it emerged that there are not only over 350,000

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

How to write a social media compliance procedure

Image courtesy of flickr Christiaan Colen

Whilst the best known digital campaigns tend to be consumer focused, regulated industries are the heartbeat behind the UK economy. The services sector in the UK accounts for 80% of GDP and financial services are an important part of this.

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

How to make your blog a secure and trusted place

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If you run a self-hosted blog – like WordPress, for instance – now’s the time to enhance your confidence and that of your visitors and community in its security and trust. While this is mostly about data security, it’s also about

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Posted in Digital and Tech, Editor's Picks, Public Relations

Putting the PR in Video Production

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Video is a superb communication tool for communicating PR messages.  Yet most of us have little experience of creating videos beyond shooting the odd clip of children, pets or holidays.  That’s extraordinary, given video’s potential and popularity as a medium.

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , ,

London needs these entry-level digital roles

Image courtesy of flickr user Michael Coghlan

There are currently 40,000 technology businesses employing almost 200,000 people in London, which is 3.5% of the capital’s workforce. To drive digital innovation and futureproof the workforce of London’s businesses, the Mayor of London launched a new £7 million Digital

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Posted in Digital and Tech, Diversity, Public Relations

5 reasons your Facebook page isn’t generating likes

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By Larry Alton Part of being an entrepreneur is learning how to navigate the world of online marketing, which includes social media marketing. Today, most business owners use Facebook as their main marketing platform because it has the potential to

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

12 social media and digital trends for business in 2017

Image courtesy of flickr Christiaan Colen

  By Ben Pindar Last year I made a series of social media predictions for 2016 and, somewhat surprisingly, I was right! So, here I go again, aiming to predict the social media and digital trends businesses should be watching

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Posted in Digital and Tech, Public Relations, Social Media

5 website design trends that will prevail In 2017

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It is no secret that staying on top of the technological advances and new designs emerging on a regular basis is impossible. However, it is widely known that a website has to be engaging as well as user-friendly regardless of

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Posted in Digital and Tech, Editor's Picks, Public Relations Tagged with: , , , , ,

What communication do employees want in the face of technological upheaval?

The answer is: not always what they are given. So found marketing executive Charlotte Wallis when she picked this theme for her CIPR Internal Communication Diploma project. Over to Charlotte to explain more: My paper focused on how effective internal

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Posted in Digital and Tech, Editor's Picks, Public Relations