Category: Digital and Tech

How will AI change PR and marketing?

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By Lance Concannon Artificial Intelligence has been one of the hottest topics in technology over the past year. As computers grow more able to solve complex problems without human intervention, the promise is that they’ll automate a lot of work that

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Posted in Digital and Tech, Featured, Public Relations

A low budget approach to high quality video

Mojo, or mobile journalism, offers huge advantages over conventional video news gathering, or story telling if you prefer.  Portability, flexibility, low-profile, ease of use – and low cost. By the time you’ve assembled a camcorder or DSLR, sturdy tripod, microphone,

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Posted in Digital and Tech Tagged with: , , ,

Top Tips for an Irresistible Subject Line

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Guest blog by Suzanne Whittal, Email Campaign Executive for Enabler Inboxes around the world are bombarded by around 205 billion emails every day, so a strong subject line will make or break your email’s chances of being noticed, let alone opened. Discover how

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Has PR Missed the SEO Boat?

In 2012, Google introduced the Penguin algorithm update. It was designed to catch websites that attempted to boost their search engine rankings by, among other things, buying backlinks or obtaining them through link networks. It placed the emphasis firmly on

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Posted in Digital and Tech, Editor's Picks, Public Relations

Preparing for #Brexit

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Jo-ann Robertson and I have been working on a project at Ketchum to help organisations get ready for Brexit. We’ve launched it today as the UK Government triggered the process. Are you ready for Brexit? Writing in PRWeek today Ketchum

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Posted in All, Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: ,

Uber’s Very Bad Horrible String of Events

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Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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Posted in Digital and Tech, Featured, Marketing, Public Relations, Social Media Tagged with: ,

Five movie making myths

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Video is a great communication tool with a vast range of potential uses in PR, including: Talking to staff Training Engaging with stakeholders Attracting media attention Employing professional videographers costs money, and lots of it. So, is it possible to

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations Tagged with:

The post-truth world, the public sphere and public relations

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Later this month I’ll be taking part in the European Communications Convention in Munich.  The somewhat ambiguous title for this gathering is ‘You (won’t) get far by lying’, and delegates from all over Europe will be discussing topics including fake

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Posted in CIPR, Digital and Tech, Featured, Public Relations, Social Media

Wikileaks, Vault 7, the CIA and what we can learn

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By Andrew Day, partner at Spring Risk Anti-globalisation has become a serious theme in Western countries. Political and social movements converge on the issue. Who pulls the strings?  It’s no longer a question asked solely by conspiracy theorists and anti-establishment

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Posted in Digital and Tech, Editor's Picks, Public Relations