Category: Digital and Tech

Wikileaks, Vault 7, the CIA and what we can learn

Image courtesy of pixabay

By Andrew Day, partner at Spring Risk Anti-globalisation has become a serious theme in Western countries. Political and social movements converge on the issue. Who pulls the strings?  It’s no longer a question asked solely by conspiracy theorists and anti-establishment

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations

Have PRs been too slow to adopt SEO?

Image courtesy of pixabay

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Copywriting, media relations, people management, crisis communications, messaging, media training and analyst relations are just

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with:

Commenting: A matter of perspective

One of the great benefits offered by the social web is the open way in which people can connect, not only via the obvious means of social networks but also through engaging in discourse and conversation in the commenting sections

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Empowering a global community through people and relationships

Image courtesy of pixabay

Mark Zuckerberg is building Facebook for the next five billion people and the well-being of global society. It’s an incredible ambition. Facebook’s founder and Mark Zuckenberg set out a vision for Facebook in a 6,000 word essay posted on his newsfeed

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations

Internet of Things Public Relations

Most of us have heard of the Internet of Things, but few have considered the role of IoT in PR. In 2013 the Global Standards Initiative on Internet of Things defined IoT as “the infrastructure of the information society. The

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations

What would you lose if your Google account was deleted? It happened to me

Image courtesy of flickr user Cory Doctorow

Dealing with the Byzantine machinery of a government department or large multinationals can be dispiriting. We’ve all had more than our fair share of waiting on hold and filling in forms. Google, long-known as an innovator, has taken this to

Full article here

Posted in Digital and Tech, Featured, Public Relations Tagged with: , ,

Twitter needs to find its “pulse”

  Lissted’s Tweetsdistilled experiment is coming to an end. The Twitter accounts created have been popular with all types of users. They provide a blueprint for how Twitter could use such feeds to: increase ad impressions, encourage engagement, improve sign

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Snapchat – Business fool or tool?

Image courtesy of flickr user Blogtrepreneur

By Rajmeena Aujla, Associate Director, The PR Office When my sister sends me Snaps via Snapchat, on a daily basis of my nephew looking like a cute bunny with huge floppy ears, or splashing out rainbow vomit, and my current

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Are we running the news or is the news running us?

Image courtesy of pixabay

Fake news has now become a phenomenon that is well written about, however we have only touched the surface as twitter bots are on the rise. In a recent BBC article it emerged that there are not only over 350,000

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

How to write a social media compliance procedure

Image courtesy of flickr Christiaan Colen

Whilst the best known digital campaigns tend to be consumer focused, regulated industries are the heartbeat behind the UK economy. The services sector in the UK accounts for 80% of GDP and financial services are an important part of this.

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media