Category: Editor’s Picks

Corporate Value: Testing Times for Strategic Comms Ahead

By Simon Cole, Founding Partner, Reputation Dividend The idea that corporate reputations rank among industry’s most precious assets is no longer the subject of serious debate. Their impact is extensive, widely recognised and broadly felt, and the investor confidence many

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Posted in Editor's Picks, Public Relations Tagged with: , , ,

How comms can help transform charity transparency

The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough

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Posted in Editor's Picks, Marketing, Public Affairs, Public Relations

Getting ready for your first Gender Pay Audit

In a few months’ time many PR teams are going to face a major challenge when, for the first time, the law will require their employer or client to publish details of their own gender pay audit. The Fawcett Gender

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How to get the most out of Google Analytics for PR

It is demonstrably true that more and more PR practitioners are seeking to use Google Analytics (GA) as a key tool in measuring and evaluating key aspects of their communications work. However, it also remains true that there is a

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Posted in CIPR, CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media

Tech giants: why with great power should come content responsibility

Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher. In the background, playing on the radio the Spice Girls sing Wannabe. Spitting Image is on the

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PR in 2017: Doing the right thing, because it’s the right thing

By Brooke Kenyon Gazing into the future at the CIPR Channel Islands Forum: PR 2022 last month I was reassured that, whilst many elements of the PR role are susceptible to radical change over the coming decades – with reliance

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Seven tips for amazing web copy

You can spend hours perfecting your website, but the reality is 55 per cent of visitors spend fewer than 15 seconds on a single page. Here, Carla Mateus, account executive at technical PR agency, Stone Junction, explains how to make

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Posted in Editor's Picks, Public Relations

How to engage the C-suite about social media with authority and confidence

  “Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It

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Posted in Editor's Picks, Public Relations, Social Media

Keeping mental health in mind

By Emma Bennett, editor, AB, One in four of us will experience a mental health problem in any given year. So even if we haven’t had to face our own issues, we probably know someone who has. Despite this, it’s

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Help write the CIPR’s story as part of 70th anniversary project

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The CIPR is 70 next year. It plans to create a book as part of a year of anniversary celebrations. It’s a special

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Posted in CIPR, Editor's Picks, Public Relations