Category: Editor’s Picks

It’s Time to End Racist Soap Adverts Forever

Personal care brand Dove hit the headlines last month for the wrong reasons. Dove manufacturer Unilever was accused of running a racist marketing campaign by social media users. They were reacting angrily to a Facebook ad that appeared to show

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Posted in Editor's Picks, Marketing, Public Relations

Mobile is not as important as we think

With Black Friday and CyberMonday upon us and the start of the Christmas shopping season, it’s no wonder there are all sorts of articles about how to use the Internet to sell more. Much of that information is focusing on

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Posted in Editor's Picks, Marketing, Public Relations

Leadership, common ground and citizen focus – a new guide for public sector comms in Northern Ireland

Public sector communications is challenging. In Northern Ireland, it is no less so. It’s also changing. By Ann Williamson, Last year, a group of professionals came together to set up the Northern Ireland Public Sector Communications Forum (NIPSCF). We have been

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: ,

Stop defining PR as ‘campaigns’. It is so much more than that

I don’t think I work in Public Relations – I don’t do campaigns. This is one of the key things that stood out for me in one of the latest professional surveys I’ve taken; there were several questions related to

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Posted in Editor's Picks, Public Relations

Museum Digital Engagement: Ireland to New Zealand

I’m on my way my way back from a whirlwind one-night-trip to the city of Wellington, in the North Island of New Zealand, a short flight away from my home town of Dunedin in the South. But since emigrating a

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

How Digital Transformation will Advance China’s Economy

The global networked economy thrives on new ideas and innovation. Across the globe, more nations are making technology-centered strategies the focal point of their economic development. Amid ongoing digital transformation, the world is entering the era of the digital economy,

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Posted in Digital and Tech, Editor's Picks, Public Relations Tagged with:

Governments urgently need to appoint a Digital Minister to be fit for the future

I’ve been speaking about the need for digital diversity on boards for some time. The same applies to governments. Digital diversity is about having at least two board directors/non-execs who have strong digital experience and will see the company (or

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Posted in Digital and Tech, Editor's Picks, Public Relations

Preventing creative burnout

Creative burnout makes you feel exhausted and drained of any interest or inspiration. It tends to start with tasks taking longer than they usually would. For example, a proposal that usually takes you three hours to draft now takes four

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Posted in Editor's Picks, Public Relations Tagged with: ,

Life as a volunteer Trustee is challenging but PR support is vital

This week is Trustee Week, a celebration of the great and the good who look after our charities. By  Rajmeena Aujla The timing in some ways feels inauspicious. There has arguably never been a more challenging time to be a

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Posted in Editor's Picks, Public Relations Tagged with: ,

An honest look at integrity

By Juliette Alban-Metcalfe, The impact of the exposure of a lack of integrity on companies’ performance and reputation is well-publicised through cautionary tales such as the fallout from the “Greyball” software being exposed at Uber, and the impact of the

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Posted in Editor's Picks, Public Relations