Category: Editor’s Picks

It’s time to get cooking up creative

By Johnny Pitt, founder, Launch Summer is a time that gets you thinking.  You’re out and about more (cue – more creative).  You’ve more stimuli (ditto).  You’re often closer to water (makes you more creative, did you know?), you’re surrounded

Full article here

Posted in Editor's Picks, Public Relations Tagged with:

Seven reasons to embrace smartphone video

Check out this hi-def video produced by delegates from the NHS London North West Healthcare Trust after just a day’s training on one of my smartphone video courses. Looks great doesn’t it? Frankly, I’m still amazed this sort of result

Full article here

Posted in Editor's Picks, Public Relations, Social Media Tagged with: , , ,

Panic, Morrissey and internal communications

By Emily Wilson So sings Morrissey: “Hang the blessed DJ / Because the music that they constantly play/ It says nothing to me about my life”. Panic has become my battle cry, my mantra. It’s not because I’m overwhelmed, or because of

Full article here

Posted in Editor's Picks, Internal Comms, Public Relations Tagged with: ,

Is fake news the modern day junk food?

We all have a responsibility as news consumers to ensure we’re maintaining a balanced diet of sources to help minimise our exposure to misinformation and fake news. By David Benigson, CEO and founder of Signal Media The New Yorker editor David

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: ,

Pledge your support to tackle ethnic diversity gap in public relations

The Taylor Bennett Foundation has launched a £50,000 campaign to expand its programme to encourage black, Asian and ethnic minority candidates to consider a career in public relations. The numbers tell the story. The UK public relations industry is white,

Full article here

Posted in Diversity, Editor's Picks, Public Relations

Please CEOs, do not create your own crises

Reputations take careful crating and building. Too often though it is the words or actions of senior team members that rapidly undo all the hard work. But do not assume they will know how they can inflict damage themselves. Help

Full article here

Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , , , ,

What do business people want? Detail, not pictures

Unsplash

The devil is in the detail, so goes the age-old saying. It suggests that there is some hidden catch, or a potential problem if you do not read all the information presented. It would appear that business people spend much

Full article here

Posted in Editor's Picks, Marketing, Public Relations

How a supermarket chain uses Facebook at work

How can a supermarket chain use Facebook’s enterprise social network to connect employees? I’ve interviewed Daniel Chasemore, Communications Manager at Countdown Supermarkets in New Zealand to find out. They were the first business in the country to use Workplace, formerly known as

Full article here

Posted in Digital and Tech, Editor's Picks, Internal Comms, Public Relations, Social Media

Social media marketing measurements that matter

Serena Ehrlich is the social media guru for Business Wire. Tasked with taming social, mobile and evolving media technologies, Serena spoke to the Arketi Group about the best social media metrics to measure. Arketi Group: Why does measurement matter in social

Full article here

Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: ,

Is your content legal? Q & A with Al Tamimi’s Fiona Robertson

There’s few people who know more about UAE’s media laws than Al Tamimi’s Fiona Robertson, who has strived to raise awareness of legislation that impacts those working in communications and marketing. I had the fortune of sitting down with Fiona,

Full article here

Posted in Editor's Picks, Public Relations, Social Media Tagged with: ,