Category: Editor’s Picks

The Art of the Pitch – Advice from UAE Media on what works, and what doesn’t

The pitch – these two words can strike fear into the hearts of a PR executive. And with good reason; journalists can tear a pitch to shreds in the time it takes you to read this sentence. Perfecting a pitch

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Posted in Editor's Picks, Public Relations, Social Media

Communicating in a politically charged environment

Many organisations have to deal with the reality of communicating in a politically charged environment day in, day out. But what does that mean for their communications and what steps should they take? In the first place, it is important

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: ,

It’s Good to Talk

By Sabine Raabe Considering Public Relations ranked as the sixth most stressful job in 2016, it seems the profession is remarkably bad at talking about mental health. Perhaps it is the PR practitioner’s instinct to manage bad news that prevents

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University pay: how not to handle the media

By Paula Keaveney The media coverage of Universities in the past has tended to be of two types. There is material about research – praise for impressive breakthroughs or criticism of odd sounding studies. And there is material about fees

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Posted in Editor's Picks, Public Relations

Micro-targeted messages: Sinister manipulation or new PR reality?

Using data to shape your campaigns could leave you open to accusations of sinister scientific profiteering. By Charles Orton-Jones If the allegations are true, the EU referendum was as good as rigged. In a series of explosive articles for The

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The real impact of fake news on business

By David Benigson, I recently blogged on how the phrase ‘fake news’ has evolved. And how in the majority, it’s been politicians, broadcasters, and celebrities that have played the role of both victim and perpetrator to the fake news mudslinging.

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Looking back on a golden age in PR

I have been a member of the Institute of Public Relations (now CIPR) since early 1998. That’s almost 20 years – and long before it achieved the Royal Charter in 2005. A Fellow since 2013, I am attending the Fellows’

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Posted in Editor's Picks, Public Relations

Perspectives on blogging in the UK

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017

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Podcasts, Podcasts and more Podcasts. Just remove the Comments!

If, like me, you’re a news junkie who feels they spend far too much time in a car, you’re in luck. The UAE’s media outlets have gone on a Podcast frenzy. The Gulf News business desk began their podcasting about

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Scenario planning – Be ready for anything

Scenario planning has already been adopted widely in other sectors. By evaluating the impact of different variables over time, PR professionals can also use the future to manage the present By Jon White, Public relations is most valuable when it’s

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