Category: Editor’s Picks

Transcending comms in post-conflict Belfast – #CareerWins with Michelle Canning

‘Peace walls’ are a vivid reminder of the troubles that have affected Northern Ireland in recent decades. Established in the 1970s, they were built in Belfast, Derry and elsewhere, segregating communities during a bitter conflict. Many of those communities remain

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Posted in CIPR, Editor's Picks, Public Relations

London attack: six tweets that show how the public sector comms stepped-up

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When a terror attack struck London the people who ran towards it were members of the public sector. We’re used to seeing police act when a man with a gun is on the loose. Brave? Yes. That’s what they’re trained

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Posted in Editor's Picks, Public Relations, Social Media

How to stop using words journalists hate in your press releases

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By Lorraine Forrest-Turner If you refer to your latest product launch as ‘pioneering’, ‘ground-breaking’, ‘innovative’ or ‘state-of-the-art’, you not only irritate journalists you also reduce your chances of getting decent coverage. How then do you swap the fluff for the

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Posted in Editor's Picks, Public Relations

7 Things You MUST Understand for a Future in PR

  With the ever-increasing importance of digital media for public relations and marketing communications professionals, a new set of knowledge and skills has arisen if you want to future proof your career. A few short years ago, these were ‘nice-to-haves’.

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Posted in Editor's Picks, Marketing, Public Relations

How internal communicators can learn from Carpool Karaoke

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Love him or hate him, there’s no denying that English comedian James Corden’s stint as host of The Late Late Show sparked a new trend in the way we watch our favourite programmes. The battle for viewers no longer takes

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Posted in Editor's Picks, Internal Comms, Marketing, Public Relations, Social Media Tagged with:

12 tips for PR students to land expert interviews for dissertations or essays

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A considered approach will help land experts to interview for a dissertation or essay as part of your studies. Around 500 students in the UK are looking to land expert interviews with public relations practitioners for their dissertations. Add vocational

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Posted in Editor's Picks, Public Relations

Five movie making myths

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Video is a great communication tool with a vast range of potential uses in PR, including: Talking to staff Training Engaging with stakeholders Attracting media attention Employing professional videographers costs money, and lots of it. So, is it possible to

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations Tagged with:

The 5 Ps of political engagement

Image courtesy of flickr user Tamaki Sono

Effective political engagement and public affairs can be full of difficult and challenging decisions but if you remember these five Ps then you will not go far wrong. There are, of course, no shortcuts to good public advice but we

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , ,

Can business leaders make U-turns?

Image courtesy of flickr user Bill Selak

I live in a world where transparency, honesty and truth are the pillars of my profession. I spend time with leaders crafting messages to ensure they are clear, factual and honest and we discuss and debate the best way to

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Posted in Editor's Picks, Internal Comms, Public Relations

Sir Winston Churchill’s ‘four ironclad rules’ of persuasive copywriting

Image courtesy of Imperial War Museum © IWM (MH 26392)

“Writing a book is an adventure. To begin with it is a toy, than an amusement. Then it becomes a mistress, and then it becomes a master, and then it becomes a tyrant and, in the last stage, just as

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Posted in Editor's Picks, Public Relations