Category: Editor’s Picks

Samsung and Rolls Royce – a tale of two crises

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Chris Tucker who leads our CIPR Crisis Communication Diploma is speaking on reputation and crisis at a conference next week.  Her research got her thinking about how much harm can potentially be done to a brand in a year.  Chris

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Posted in Editor's Picks, Public Relations

The art of alumni communications

Fancy 67% click-through rates and events with thousands of delegates? Then target the stickiest communications channels of all: alumni networks By Gabrielle Lane EY has a $50bn problem. In the words of partner and global alumni leader Michael Destefano, EY

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Posted in Editor's Picks, Internal Comms, Public Relations

Empowering a global community through people and relationships

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Mark Zuckerberg is building Facebook for the next five billion people and the well-being of global society. It’s an incredible ambition. Facebook’s founder and Mark Zuckenberg set out a vision for Facebook in a 6,000 word essay posted on his newsfeed

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Posted in Digital and Tech, Editor's Picks, Public Relations

How can brands win the game of clones?

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By Keith Brookbank This month marks the twenty-year anniversary of an iconic scientific breakthrough. On February 22, 1997, Dolly the sheep was unveiled to the world as the first ever mammal cloned from an adult cell, by scientists at the

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Posted in Editor's Picks, Public Relations

Building a niche agency – one year in

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By Adam Waters The British Forces Broadcasting Service has been around for a long time – over 70 years in fact. We have built radio stations, reported from war zones, and worked alongside the forces all around the world. But like

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Posted in Editor's Picks, Public Relations

Internet of Things Public Relations

Most of us have heard of the Internet of Things, but few have considered the role of IoT in PR. In 2013 the Global Standards Initiative on Internet of Things defined IoT as “the infrastructure of the information society. The

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Posted in Digital and Tech, Editor's Picks, Public Relations

PR needs to encourage women returning to work

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By Antonia Welch A  new report published by an all-party parliamentary group has recommended that every workplace with 250+ employers should have a policy on returnships to help women resume their careers after an extended break. While it is encouraging

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Posted in Diversity, Editor's Picks, Public Relations

Transparency in thought leadership

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Too often thought leadership initiatives are dismissed as advocating for vested interests. Public affairs needs to help organisations overcome those preconceptions and the easiest way to do this is to encourage greater transparency. Very often claims of vested interests are

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , ,

Four practical ways to support public relations students

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The relationship between teaching and working should be a two way street. In public relations we’ve work to do.   If you’re a public relations practitioner and you want to help improve the relationship between theory and practice I’ve four

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Posted in Editor's Picks, Public Relations

Language, confidence and self-belief  – the path to the boardroom 

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I had to pull myself up for how my language was impacting on people earlier this week. The words were unwittingly creating an unhelpful impression and I suddenly started to see the impact it was having. Today I was working

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Posted in Editor's Picks, Public Relations