‘Peace walls’ are a vivid reminder of the troubles that have affected Northern Ireland in recent decades. Established in the 1970s, they were built in Belfast, Derry and elsewhere, segregating communities during a bitter conflict. Many of those communities remain
By Lorraine Forrest-Turner If you refer to your latest product launch as ‘pioneering’, ‘ground-breaking’, ‘innovative’ or ‘state-of-the-art’, you not only irritate journalists you also reduce your chances of getting decent coverage. How then do you swap the fluff for the
With the ever-increasing importance of digital media for public relations and marketing communications professionals, a new set of knowledge and skills has arisen if you want to future proof your career. A few short years ago, these were ‘nice-to-haves’.
A considered approach will help land experts to interview for a dissertation or essay as part of your studies. Around 500 students in the UK are looking to land expert interviews with public relations practitioners for their dissertations. Add vocational
Video is a great communication tool with a vast range of potential uses in PR, including: Talking to staff Training Engaging with stakeholders Attracting media attention Employing professional videographers costs money, and lots of it. So, is it possible to
Effective political engagement and public affairs can be full of difficult and challenging decisions but if you remember these five Ps then you will not go far wrong. There are, of course, no shortcuts to good public advice but we
I live in a world where transparency, honesty and truth are the pillars of my profession. I spend time with leaders crafting messages to ensure they are clear, factual and honest and we discuss and debate the best way to
“Writing a book is an adventure. To begin with it is a toy, than an amusement. Then it becomes a mistress, and then it becomes a master, and then it becomes a tyrant and, in the last stage, just as