Category: Editor’s Picks

Get your skates on, Prime Minister

The dust has barely settled upon the election, but the new Government’s legislative plans show that it is already running out of time. By Leon Cook Skating on thin ice Stalwart Labour MP and long-serving maverick Dennis Skinner’s traditional jibe

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Aesop-esque Fables:  A Tale of Three Leaders

Once there were three leaders. One was named Nicola, and she ruled a land in the north. In the year two thousand and fifteen Nicola faced a great contest, in a faraway place called Westminster. Are you sitting comfortably? Then

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‘Learn your lines, speak them clearly & try not to fall over the furniture.’ Reflections on media interviews during GE2017

The General Election 2017 gave politicians 8 weeks to persuade us why we should vote for them. Without doubt politicians understand the principle of engaging with the electorate and the media interview as a means of achieving that, but if

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Posted in Editor's Picks, Public Relations

Forget video or blogging if you want to reach business leaders

Unsplash Andrea Natali

Business leaders are busy people. All those individuals in the “C-Suite” have plenty to do. So you would imagine that in order to provide them with insights to help them improve their aspect of business they would want something “snappy”.

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Posted in Editor's Picks, Public Relations

Public affairs and a minority government

Unsplash Manuele Sangalli

With the dust settling on the General Election and with everyone starting to get used to the idea of the Conservatives operating as a minority government, it is time to think about how public affairs should operate. What is the

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Top tips for tip top presentations

by Dannie-Lu Carr Let’s be clear from the beginning: there is no one way to present. We all have unique strengths and personalities. Knowing what these are is essential to laying a strong foundation for your taking of the stage.

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Posted in Editor's Picks, Public Relations

The first question of change management – Why?

Photo: Unsplash Nick de Partee

When you want to drive change in your organisation – or be the implementer of the change effort – you need to do a lot of research and groundwork first. Don’t assume that just because your workforce is IT savvy

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Don’t be a Target: Protecting your social media brand

Image courtesy of flickr user Christiaan Colen

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media Tagged with: , , ,

Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent

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Schwarzenegger on Marketing

Image courtesy of flickr user Gage Skidmore

Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.

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Posted in Editor's Picks, Marketing, Public Relations