Category: Editor’s Picks

The gender pay gap is serious but it serves the government’s purpose to weaken the BBC

Yesterday the BBC published a list of all its journalists, presenters and actors earning over £150k. It’s caused a furore. The top seven earners are all male, the highest paid woman earns four times less than the highest paid man,

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Posted in Diversity, Editor's Picks, Public Relations Tagged with: ,

Tour de France: Earning the maillot jaune for your thought leadership campaign

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By Jennifer Evans As Chris Froome gears up for his fourth Tour de France victory, the meteoric rise of the UK’s Team Sky provides five lessons for communications teams wanting to crank up their thought leadership efforts. How did a nation

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Posted in Editor's Picks, Public Relations Tagged with: , ,

PR challenges facing Vince Cable

By Paula Keaveney It is all change at the top of the Liberal Democrats, with Vince Cable replacing Tim Farron. Cable’s  position comes as a result of Farron standing down in the wake of the most recent General Election. The

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , ,

How to win a PR and digital marketing award

By Jill Coomber Having recently judged the PRCA Dare awards, I’ve seen a host of award entries – some masterful, some less so. Furthermore, at OneChocolate, every time we enter an award we take the time to sculpt the perfect

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Posted in Editor's Picks, Public Relations

My top 10 PR Campaigns in 2017 so far

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector. I mean it can’t hurt to be aware of the finest campaigns and the best ideas and executions

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Posted in Editor's Picks, Marketing, Public Relations

Our practical steps for better blogger engagement

By Ruth Roache The media landscape has changed dramatically as the worlds of social, digital and traditional PR collide. Word of mouth is nothing new, but recommendations from high profile bloggers can reach thousands and often millions of people through

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Posted in Editor's Picks, Public Relations, Social Media

Are you ready for GDPR and shadow comms?

Do your employees use personal messaging apps such as WhatsApp at work to help them do their job? I’ve written before about the rise of ‘shadow IT’ – decisions and technology being introduced without the knowledge of corporate IT departments.

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Posted in Digital and Tech, Editor's Picks, Internal Comms, Public Relations, Social Media

Bridging the PR Gap

By Paula Keaveney An initiative designed to find more ways of academics and PR practitioners working together held its first  conference earlier this month (July 12th).  Mind the PR Gap was a mix of presentations, discussions and ideas, with a

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Posted in Editor's Picks, Public Relations Tagged with:

Jobs, change, diversity and creativity – what’s on PR graduates’ minds?

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Midlands PRide independent practitioner of the year Stuart Baird has helped teach PR students at Lincoln University over a number of years as well as developing course materials. Following a session earlier this year, six Lincoln students took time to

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Posted in Editor's Picks, Public Relations

Brand value beyond sales conversions

How branding makes money and why conversions are only part of the story. By Colin Cather Purchase Preference Okay, let’s deal with the sales bit straight off. We all – all of us in business – love revenue. It means

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Posted in Editor's Picks, Marketing, Public Relations Tagged with: , ,