Category: Editor’s Picks

Cybersecurity and InfoSec aren’t for PRs to worry about… are they?

Image courtesy of flickr user Blue Coat Photos

Guest blog by PwC’s Craig McGill  “Cybersecurity? Eh? That’s not a PR thing is it? That’s for the geeks and techies” was how one person spoke to me about learning #PRFest is putting on a session on Cybersecurity. As the speaker for

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Posted in Digital and Tech, Editor's Picks, Public Relations

International communications – know your audience

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There’s nothing more exciting than working in the PR/Comms/Corporate Affairs of a multi-national organisation – different people, different cultures, a variety of religions and the constant juggle between ‘this is what I need to say’ and ‘this is how I

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Posted in Editor's Picks, Public Relations

United Airlines – more to reputation than a share price

By Nikki Francis-Jones For decades to come, events on United Airlines Flight 3411 on Sunday 9th April and the aftermath will go down in the annals as a ‘how not to’ manage a PR crisis in the digital age. The

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Posted in Editor's Picks, Public Relations Tagged with:

Pepsi and the dangers of politicising brands

It’s two weeks since the launch of Pepsi’s controversial advert featuring Kendall Jenner easing racial tension with a cold beverage but the story is still fizzing away. The soft drink giant quickly pulled the ad, which, as you no doubt

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Posted in Editor's Picks, Marketing, Public Relations Tagged with: ,

‘We can never be sure of when tragedy will strike’

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For more than 50 years, iprovision has supported CIPR members and their families who have hit hard times – whether through illness, disability or unemployment. Our members are often unaware of the vital work undertaken by the charity. Last year,

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Posted in CIPR, Editor's Picks, Public Relations

Snap, crackle and political pop

Image courtesy of flickr user Tony Kennick

What does the snap General Election mean for the rest of the UK? Prime Minister Theresa May’s snap General Election announcement has left the political classes reeling. As recently as last month, Number 10 was pooh-poohing the idea of an

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Posted in Editor's Picks, Public Affairs, Public Relations

How to use social media for Public Relations?

Image courtesy of flickr user Jason Howie

Social media and advertising go hand in hand. In fact, they want each other in order to function most efficiently. Brainy and receptive community management for a brand will frequently help or worsen a PR disaster as it discloses in

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Posted in Editor's Picks, Public Relations, Social Media Tagged with:

Would your leader work for your own company?

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By Victoria Tomlinson A few weeks ago I attended a CBI round table on the economy. Inevitably these mostly large employers started talking about the nightmare their businesses/organisations are going to face without cheap EU labour. I have added the word

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Posted in Editor's Picks, Public Relations

AVEs – useful benchmark or a complete lie?

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The continuing existence of Advertising Value Equivalent (AVE) as a metric is something that few people in the PR world do not have an opinion on. Whether it’s the fundamental problem of aligning earned coverage with paid for advertising or

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Posted in Editor's Picks, Public Relations

Sex, violence and the information overflow that serves us

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By Magdalena Dobosz “If you want to sell a story, write about sex and violence.” Is something I heard once from a journalist. The more ridiculous a story is, the more our imagination works. The more it works, the busier our

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Posted in Editor's Picks, Public Relations, Social Media