Category: Editor’s Picks

‘Social Capital PR’ – a new branch of public relations practice?

Do we need ‘Social Capital PR’ – a new branch of public relations practice using social connections, relationships, norms, mutual obligations and identity to a place to achieve communication, engagement or behaviour change outcomes? We are creating a CIPR Working

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Posted in Editor's Picks, Public Relations

99% of those surveyed said good research is dying*

Don’t you just hate it when a headline lures you with the promise of evidence-based analysis – only for the full article to leave you disappointed by lightweight data masquerading as quantitative research? Guy Washer, Founding, Managing Partner at Sapio

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Posted in Editor's Picks, Marketing, Public Relations Tagged with: ,

Are you GDPR ready?

Conventional wisdom would have us believe that it’s love that makes the world go around.  Or money.  But in the 21st century, digital age, it’s actually data that’s the most valuable currency of all. Capturing, analysing and utilising data to

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

When PETA went to War(hammer)

Sometimes a bad campaign gets your brand more attention than a good one – and nowhere is that more apparent than in the frills-free world of activism. Need proof? Then consider PETA’s campaign against fur-clad toy soldiers… Whether it’s free

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Posted in Editor's Picks, Public Relations Tagged with: , , ,

DO A DONCASTER: The greatest piece of digital content from local government ever

Ladies and gentlemen, in Northern England this week a powerboat was dumped on the street and as a result Doncaster Council won the internet. The speed boat will not be the only thing dumped across the country with the cost

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Posted in Digital and Tech, Editor's Picks, Public Affairs, Public Relations, Social Media

Will technology finally become a driving force behind the UK economy?

By Sue Grant, Listening to an inspirational interview with Martha Lane Fox on Radio 4 the other week talking about the rise of the Internet since its launch thirty years ago, I realised she was right in saying that though

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Posted in Digital and Tech, Editor's Picks, Public Relations

The living wage – it’s time the creative industries joined in

As we approach Living Wage Week, Entrepreneur Tricia Fox, founder and Managing Director of Volpa, discusses becoming accredited living wage employer: Generally speaking, pay conditions in the creative industries including PR and Marketing, tend to be reasonable. However, on the

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Posted in Editor's Picks, Public Relations Tagged with:

How to deliver reform

According to David Miliband, the core to any successful reform programme is Government leadership, business innovation and popular mobilisation. But this takes a lot of effort to put these into place, not least using public affairs techniques. Miliband, the former

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , ,

How to listen

Listening is fundamental to good relationships and critical to organisational communication. But it’s a much underrated skill that is seldom taught. My grandfather was an incredible listener. We’d work on a shared project in his workshop. He gave me his

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Posted in Editor's Picks, Public Relations

Should we view change as a specialist skill or is it the norm?

When I think about specialisms within our profession PR, media relations, Public Affairs, Internal Communications etc. come to mind – but not Change. This thought came to mind as I was looking at research which specified change management as a

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Posted in Editor's Picks, Internal Comms, Public Relations