Category: Editor’s Picks

There’s no need to define PR - we must do different things

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By Max Tatton-Brown, founder Augur. On the panel for the release of the last PRCA Digital report, I made myself a little unpopular by suggesting that larger agencies are stuck trying to be everything to everyone. You want to meet

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Posted in Editor's Picks, Public Relations

9 top tips for mobile marketing in 2017

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Aura looks at the opportunities which lie in mobile marketing. The mobile has climbed the ladder to be one of the most popular ways to interact with brands, consume information and search, so it’s essential to ensure your PR and

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Posted in Editor's Picks, Marketing, Public Relations

Plan in peacetime

Image courtesy of Max Pixel

I was part of a discussion about ‘fake news’ at the Chartered Institute of Public Relations (CIPR) North West event last week. One of the other speakers, the esteemed Steve Kuncewicz, made the point that you need to prepare for

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Posted in Editor's Picks, Public Relations, Social Media

Wikileaks, Vault 7, the CIA and what we can learn

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By Andrew Day, partner at Spring Risk Anti-globalisation has become a serious theme in Western countries. Political and social movements converge on the issue. Who pulls the strings?  It’s no longer a question asked solely by conspiracy theorists and anti-establishment

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Posted in Digital and Tech, Editor's Picks, Public Relations

Journalists say PR photos vital to modern news cycle

No matter how strong your content is if there isn’t a high quality, free-to-use photo to go with it then it might struggle to achieve the coverage it deserves. That’s the conclusion of a new survey by Holyrood PR. The

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Posted in Editor's Picks, Public Relations

7 time management tips that have little to do with managing time

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By Lorraine Forrest-Turner When everything in your life is screaming ‘I NEED ATTENTION NOW’ no time management tool, mobile app, project management system, wall planner, organiser or ‘to do’ list is going to help. What you need is a reality

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Posted in Editor's Picks, Public Relations Tagged with:

8 ways to spice up stories about your product

“Grab a cushion and gather round. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. For this reason,

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Posted in Editor's Picks, Public Relations

5 Strategies for Managing an Online Crisis

Barely a week passes when a company or brand doesn’t hit the news for all the wrong reasons. Uber CEO Travis Kalanick videod being a jerk to one of his drivers; the PwC Oscars’ Best Picture mis-announcement calamity; Samsung’s flammable

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Posted in Editor's Picks, Public Relations, Social Media

PR professionals’ skills and competencies not fit for modern future proof public relations

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The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern

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Posted in Editor's Picks, Public Relations

MH370 – three years of crisis communications lessons

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By Jon Bennett On March 8, 2014, on its way from Kuala Lumpur to Beijing, Malaysia Airlines Flight MH370 disappeared. The plane, and its 239 passengers, have never been found.  Since then, families struck by the disaster have tried to

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Posted in Editor's Picks, Public Relations