Category: Editor’s Picks

Marketing software: help or hindrance?

Image courtesy of max pixel

By Matt Eldridge, founder and head designer at Melt Design Don’t get me wrong, marketing software can be beneficial. But how do you know if you are benefitting from it, or merely just wasting money and resources on unnecessary techniques?  Last

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Talent comes second to character in public relations

Image courtesy of flickr user maryalena

As an industry, we should pay as much importance to character and behaviour as we do to skills. I’ve always found the motto of Peter Schutz (former Porsche CEO) applicable to all sectors, PR included: “hire character, train skills”. Anyone

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Posted in Editor's Picks, Public Relations

How to turn pessimism in to a positive

By Alain de Botton Almost certainly, you’ve been having a bad time at work recently. In a perfect world, work should do so much for us: lend us purpose and a sense of achievement, offer us meaning and comradeship. But, invariably,

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Posted in Editor's Picks, Public Relations Tagged with: , , ,

The joy of emoji – behind the scenes of Durex’s safe sex campaign

Image courtesy of flickr user John Hoey

Adopting emoji – the native language of social media – could lead to record-breaking consumer awareness. That’s if Durex’s safe sex campaign is anything to go by By Gabrielle Lane As feedback for a campaign goes, “@durex stop trying to

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Posted in Editor's Picks, Public Relations, Social Media Tagged with: , , ,

Strong and stable – Does endless message repetition actually work?

Image courtesy of flickr user Karl-Ludwig Poggemann

By Robert Taylor Twenty years ago, Peter Mandelson spoke about messaging at a client event I organised. He was compelling, as you might imagine, full of great advice and revealing anecdotes. And I’ll remember to my dying day one particularly

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Posted in Editor's Picks, Public Affairs, Public Relations

Bringing a brand to life

Image courtesy of pexels

By Claire Eason-Bassett, Executive Producer, Mackerel Sky Events Brand activation can be one of the most effective and also the most challenging aspects of our communications repertoire.  Get it right, and it’s brilliant.  Get it wrong, and it’s game over.

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Posted in Editor's Picks, Public Relations

Experts, egg plants, Botox and philosophy – Q2 Influence out this week

There aren’t many words on the cover of this month’s edition of Influence – but, as Durex’s safe sex campaign shows, an emoji can paint a thousand words. Deputy Editor Gabrielle Lane goes behind the scenes of a campaign that

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Posted in CIPR, Editor's Picks, Public Relations Tagged with:

Top tips for world class international PR and digital marketing

By Jill Coomber We’ve been running international consumer and B2B campaigns, for start-ups to megabrands, for the past 25 years so we have rich and deep expertise.  We often get into conversations with clients and prospects alike on this, so

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Posted in Editor's Picks, Marketing, Public Relations

Consumer PR vs B2B PR – what’s the difference?

By Jill Coomber Having world-class practitioners of both disciplines in here we often get into conversations on the similarities – and differences. It’s great to learn and know when it’s an advantage to involve each other. So here, for the

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Posted in Editor's Picks, Public Relations

Getting hired and getting ahead in PR

There’s something horribly age defining about being asked to speak to students about how to get a start in their career, like noticing policemen and doctors are starting to look younger. By Ross Wigham At the same time it was

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Posted in Editor's Picks, Public Relations