Category: Editor’s Picks

Is Twitter’s R&D a case of flogging a dead (race) horse?

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Twitter has invested $2.2bn in research and development over the last three years. But with growth in net revenue slowing considerably in 2016, it appears this sizeable investment is no longer paying dividends. Data for this post can be found here.

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Posted in Editor's Picks, Public Relations, Social Media

Strategic partnerships, PR and reputation management interplay

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Strategic Partnerships have become popular in recent years. This is evidenced by research from PWC’s Global CEO Survey which found that 48% of global CEO’s plan to pursue strategic partnerships to achieve increased profitability and growth.   The UK digital

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Top Tips for an Irresistible Subject Line

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Guest blog by Suzanne Whittal, Email Campaign Executive for Enabler Inboxes around the world are bombarded by around 205 billion emails every day, so a strong subject line will make or break your email’s chances of being noticed, let alone opened. Discover how

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

It’s time for communications professionals to be confident

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By Victoria Tomlinson What is the role of a communications professional?  Are they there to push out the ‘corporate message’ or to challenge the very core of what the company should be doing? Should comms people have known and challenged the

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Posted in Editor's Picks, Internal Comms, Public Relations

Future of project engagement

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The engagement with the local community is arguably the most important part of project development. Sadly, too often it is simply viewed as ‘something that has to be done’. At the same time, community expectations are rising. So what does

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , ,

Boardroom pay – the next big reputational risk issue?

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By Magnus Carter, FCIPR How good to see that Cressida Dick, the new commissioner of the Metropolitan Police, has asked for her annual pay packet to be reduced by £40,000. She’ll still be earning £230,000 a year, plus benefits, so

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Posted in Editor's Picks, Public Relations

Has PR Missed the SEO Boat?

In 2012, Google introduced the Penguin algorithm update. It was designed to catch websites that attempted to boost their search engine rankings by, among other things, buying backlinks or obtaining them through link networks. It placed the emphasis firmly on

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Posted in Digital and Tech, Editor's Picks, Public Relations

Controlling interviews with core messages

Controlling a media interview is vital if it’s to work for you. Bridging, closing off and positive messaging are all brilliant ways to ensure it’s your message that gets transmitted. Yet probably the most effective, and simplest, interview control technique

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Posted in CPD, Editor's Picks, Public Relations Tagged with: , , , , ,

How to grab the attention of busy business people

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The people you are trying to contact are busy. They have hundreds of emails to cope with, as well as an increasing burden of social media activity, on top of all the usual meetings and the work they are supposed

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Posted in Editor's Picks, Public Relations

Fake news – what can PR do about it?

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By Emma Duke, Senior Group Communications Manager at Oxford University Press There’s an awful lot of news about fake news right now. While Trump accuses ‘liberal’ news outlets of churning it at every press conference, the media and its commentators spend

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Posted in Editor's Picks, Public Relations