Twitter has invested $2.2bn in research and development over the last three years. But with growth in net revenue slowing considerably in 2016, it appears this sizeable investment is no longer paying dividends. Data for this post can be found here.
Strategic Partnerships have become popular in recent years. This is evidenced by research from PWC’s Global CEO Survey which found that 48% of global CEO’s plan to pursue strategic partnerships to achieve increased profitability and growth. The UK digital
By Victoria Tomlinson What is the role of a communications professional? Are they there to push out the ‘corporate message’ or to challenge the very core of what the company should be doing? Should comms people have known and challenged the
The engagement with the local community is arguably the most important part of project development. Sadly, too often it is simply viewed as ‘something that has to be done’. At the same time, community expectations are rising. So what does
By Magnus Carter, FCIPR How good to see that Cressida Dick, the new commissioner of the Metropolitan Police, has asked for her annual pay packet to be reduced by £40,000. She’ll still be earning £230,000 a year, plus benefits, so
In 2012, Google introduced the Penguin algorithm update. It was designed to catch websites that attempted to boost their search engine rankings by, among other things, buying backlinks or obtaining them through link networks. It placed the emphasis firmly on
The people you are trying to contact are busy. They have hundreds of emails to cope with, as well as an increasing burden of social media activity, on top of all the usual meetings and the work they are supposed
By Emma Duke, Senior Group Communications Manager at Oxford University Press There’s an awful lot of news about fake news right now. While Trump accuses ‘liberal’ news outlets of churning it at every press conference, the media and its commentators spend