Chatbots as a public relations tool: proceed with caution

Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot.   Chatbots are software applications that interact with people in natural language. They’re a new channel for discourse between an …

Why silo-ence is never golden for comms planning

By Babs Watson, Director of Brand and Content, Baby, it’s (already) cold outside – but a chill wind will blow in 2018 if marketing, comms, digital, sales and ops teams don’t make the time to share insights, experience and gut feel on their brand dilemmas for 2018. If you don’t make the time – you won’t …

Time for PR to embrace flexible working?

By Antonia Welch, Given PR is an innovative, progressive profession, it is somewhat surprising that more PR agencies don’t embrace flexible working. As a service industry this may be because there is an underlying sentiment that clients have a right to round-the-clock provision. There may also be an unfair assumption that flexible working is only …

99% of those surveyed said good research is dying*

Don’t you just hate it when a headline lures you with the promise of evidence-based analysis – only for the full article to leave you disappointed by lightweight data masquerading as quantitative research? Guy Washer, Founding, Managing Partner at Sapio Research, explores the link between high quality market research and effective content marketing. In a …

Are you GDPR ready?

Conventional wisdom would have us believe that it’s love that makes the world go around.  Or money.  But in the 21st century, digital age, it’s actually data that’s the most valuable currency of all. Capturing, analysing and utilising data to engage with existing and potential customers has become core to the way most organisations operate.  …

When PETA went to War(hammer)

Sometimes a bad campaign gets your brand more attention than a good one – and nowhere is that more apparent than in the frills-free world of activism. Need proof? Then consider PETA’s campaign against fur-clad toy soldiers… Whether it’s free eye tests for referees, turning cigarettes into ‘torches of freedom’ or projecting Gail Porter’s bare …

The living wage – it’s time the creative industries joined in

As we approach Living Wage Week, Entrepreneur Tricia Fox, founder and Managing Director of Volpa, discusses becoming accredited living wage employer: Generally speaking, pay conditions in the creative industries including PR and Marketing, tend to be reasonable. However, on the lower rungs, competition for jobs means it’s common for wages to be considerably below real …