Category: Featured

International communications – know your audience

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There’s nothing more exciting than working in the PR/Comms/Corporate Affairs of a multi-national organisation – different people, different cultures, a variety of religions and the constant juggle between ‘this is what I need to say’ and ‘this is how I

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Posted in Featured, Public Relations

How will AI change PR and marketing?

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By Lance Concannon Artificial Intelligence has been one of the hottest topics in technology over the past year. As computers grow more able to solve complex problems without human intervention, the promise is that they’ll automate a lot of work that

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Posted in Digital and Tech, Featured, Public Relations

Six reasons why communication should be part of the productivity debate

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I have heard a lot this week about productivity and the need to improve it in the UK. But at no point in any of the interviews has anyone mentioned the role Communication can play. It is easy to focus

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Posted in Featured, Internal Comms, Public Relations

Uber’s Very Bad Horrible String of Events

Image courtesy of flickr user Daniel Voyager

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is

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Posted in Editor's Picks, Featured, Public Relations Tagged with: , ,

The power of positive messaging

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Being a fat flubberwubber I’ve never been good at balls games, particularly squash and tennis. I’m always the player puffing sweatily up and down, frantically trying to field balls sent every which way by my smug opponent nonchalantly controlling the

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Posted in CIPR, Featured, Public Relations Tagged with: , ,

Communication and media response to the Westminster attack

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Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage needs to be challenged. Public relations students at Newcastle University are studying crisis communications this semester. They’ve had several sessions

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Posted in Editor's Picks, Featured, Public Affairs, Public Relations, Social Media

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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Posted in Digital and Tech, Featured, Marketing, Public Relations, Social Media Tagged with: ,

The post-truth world, the public sphere and public relations

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Later this month I’ll be taking part in the European Communications Convention in Munich.  The somewhat ambiguous title for this gathering is ‘You (won’t) get far by lying’, and delegates from all over Europe will be discussing topics including fake

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Posted in CIPR, Digital and Tech, Featured, Public Relations, Social Media

In 2017 we simply shouldn’t need to discuss the gender pay gap

By Mary Whenman, President, Women in PR Two years ago, in 2015 McKinsey proved the economic case for diversity by showing that companies with more women at the top, outperform others by 15%. Other research conducted by EY with the

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Posted in Diversity, Featured, Public Relations