Two airlines, one PR crisis. But who was left flying high?

By Julia Ruane,  One thing an airline can’t be without is pilots. Unfortunately for both Ryanair and American Airlines this year, scheduling ‘snafus’ meant that was exactly what they would be without. As a result, hundreds of thousands of passengers were affected across both sides of the pond. Each airline had potentially a major PR …

Why Facebook Should look Back to the Future

By Tessa Curtis, Principal & Director, Tessa Curtis Associates Facebook argues it doesn’t produce news, so rules and responsibilities on news publishers don’t apply. Increasingly, this feels like it misses the point. Were politicians and regulators to focus on the impact and influence of news rather than its production social media platforms would surely be centre …

Public relations in 2018

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress. This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working …

A question of trust

Recently, Amazon has announced something that many consider a step too far and it’s made me think about how and why we decide to trust certain brands, what it takes to earn that trust and what happens when that trust is broken. Amazon has developed some outstanding innovations, such as Amazon Prime Now providing one-hour …

Switch off to switch on: Why rest is essential for creativity

By Jessie Nicholls, This Sunday marks one of my favourite days of the year; when the clocks go back and everyone gets an extra hour in bed! But while you’re making the most of what has become known as National Sleep In Day, congratulate yourself because you’re actually carrying out a very important work task: rest. …

Edelman’s Ethics Standards – Why Context and Oversight Matter

Richard Edelman’s suggestions for how to rebuild trust in public relations are welcome, but will they work in the emerging world? Richard Edelman, the head of the world’s largest independent PR firm, set forth his vision for how corporations and governments can rebuild public trust this week during a talk at the Washington DC-based National Press …

Why 2017 is about media relations flex

When it comes to Media Relations strategy the current climate means you need to talk to clients about building a plan with serious ‘flex’. By Niki Wheeler, Director, Launch It takes agility to navigate a news agenda which must withstand a Presidential Twitter outburst, Brexit jostling, celebrity scandal or hard breaking news – and often …

Theresa May at CPC17: When it rains in Manchester, it pours

APCO director, Leon Cook, looks back at a turbulent week at the Conservative Party Conference. As we descended on Manchester for the annual Conservative Party conference, a tremendous amount of speculation focused on two things; could the party membership forgive Number 10 for the surprising and disappointing election campaign; and would Prime Minister Theresa May …

Employment culture: reputation dynamite

If you think HR and comms are separate functions, think again. By Gabrielle Lane The man who made Google Google-y It was a tale of two headlines. The first, ‘Google HR chief Laszlo Bock is leaving’, announced the departure of the tech giant’s senior vice president of people operations. The second, ‘One of the executives …