Category: Featured

Analysis spotlights need for greater public engagement in creative process

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public

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The comms role in change management

Image courtesy of flickr user tracyshaun

Accepting change is the hardest ask of all – understanding it is easier. A change in a large organisation is usually a smoother process than driving change in a mid to small entity. One takeaway for us, as communicators, is

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Posted in Featured, Internal Comms, Public Relations

The experts’ guide to experts

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Some people might think they’ve had enough of ‘experts’ and ‘thought leaders’, but they haven’t met yours yet… By Gabrielle Lane In September 2010, economist Jeremy Cook appeared on BBC News 24 to discuss the US Federal Reserve’s decision to

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Posted in Featured, Public Relations

Prickly media – handling a hostile press

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The most poisonous pens write for media outlets with credibility and reach. So grant them access to your clients but be on your guard. And beware that ‘one last question’. By Zoe Brennan He’s been likened to “a fairground prizefighter

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Posted in Featured, Public Relations

Real creative culture

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By Johnny Pitt, Founder, Launch A regular question seems to crop up a fair bit at the moment. Maybe it’s because we’ve celebrated an agency birthday, or we’ve streamlined Launch PR to simply ‘Launch’ – or just because there’s really

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Posted in Featured, Public Relations

Why was North Korea ‘FunForLouis’?

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As a YouTube star glorifies his trip to a dictatorship, social media networks are becoming ethical minefields for brands By Andrew Lowry In August last year, the British YouTube star FunForLouis went to North Korea. He had a lovely time,

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Posted in Featured, Public Relations

The power of messaging in politics

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Consistent messaging is a vital component of any communications campaign, but in the overwhelming noise of a General Election this is never more true. Confronted with hundreds of conflicting opinions and statistics, political parties must find a cut-through to voters

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Posted in Featured, Public Affairs, Public Relations

How will AI change PR and marketing?

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By Lance Concannon Artificial Intelligence has been one of the hottest topics in technology over the past year. As computers grow more able to solve complex problems without human intervention, the promise is that they’ll automate a lot of work that

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Posted in Digital and Tech, Featured, Public Relations

Six reasons why communication should be part of the productivity debate

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I have heard a lot this week about productivity and the need to improve it in the UK. But at no point in any of the interviews has anyone mentioned the role Communication can play. It is easy to focus

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Posted in Featured, Internal Comms, Public Relations

Uber’s Very Bad Horrible String of Events

Image courtesy of flickr user Daniel Voyager

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,