Category: Featured

Real creative culture

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By Johnny Pitt, Founder, Launch A regular question seems to crop up a fair bit at the moment. Maybe it’s because we’ve celebrated an agency birthday, or we’ve streamlined Launch PR to simply ‘Launch’ – or just because there’s really

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Posted in Featured, Public Relations

Why was North Korea ‘FunForLouis’?

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As a YouTube star glorifies his trip to a dictatorship, social media networks are becoming ethical minefields for brands By Andrew Lowry In August last year, the British YouTube star FunForLouis went to North Korea. He had a lovely time,

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Posted in Featured, Public Relations

The power of messaging in politics

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Consistent messaging is a vital component of any communications campaign, but in the overwhelming noise of a General Election this is never more true. Confronted with hundreds of conflicting opinions and statistics, political parties must find a cut-through to voters

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Posted in Featured, Public Affairs, Public Relations

How will AI change PR and marketing?

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By Lance Concannon Artificial Intelligence has been one of the hottest topics in technology over the past year. As computers grow more able to solve complex problems without human intervention, the promise is that they’ll automate a lot of work that

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Posted in Digital and Tech, Featured, Public Relations

Six reasons why communication should be part of the productivity debate

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I have heard a lot this week about productivity and the need to improve it in the UK. But at no point in any of the interviews has anyone mentioned the role Communication can play. It is easy to focus

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Posted in Featured, Internal Comms, Public Relations

Uber’s Very Bad Horrible String of Events

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Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is

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Posted in Editor's Picks, Featured, Public Relations Tagged with: , ,

The power of positive messaging

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Being a fat flubberwubber I’ve never been good at balls games, particularly squash and tennis. I’m always the player puffing sweatily up and down, frantically trying to field balls sent every which way by my smug opponent nonchalantly controlling the

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Posted in CIPR, Featured, Public Relations Tagged with: , ,

Communication and media response to the Westminster attack

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Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage needs to be challenged. Public relations students at Newcastle University are studying crisis communications this semester. They’ve had several sessions

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Posted in Editor's Picks, Featured, Public Affairs, Public Relations, Social Media

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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Posted in Digital and Tech, Featured, Marketing, Public Relations, Social Media Tagged with: ,