Category: Featured

Are brands inherently political?

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Last week, Mark Zuckerberg published his ‘Building Global Community’ open letter – or, as the BBC called it – his “manifesto to re-boot globalisation”. At first glance, it may seem hypocritical for the man who says he isn’t interested in

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Posted in Featured, Public Affairs, Public Relations

What would you lose if your Google account was deleted? It happened to me

Image courtesy of flickr user Cory Doctorow

Dealing with the Byzantine machinery of a government department or large multinationals can be dispiriting. We’ve all had more than our fair share of waiting on hold and filling in forms. Google, long-known as an innovator, has taken this to

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Posted in Digital and Tech, Featured, Public Relations Tagged with: , ,

Post-truth and new horizons for corp comms

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By Tessa Curtis, Principal & Director, Tessa Curtis Associates An extraordinary woman died recently, aged 106, called Brunhilde Pomsel. Once secretary to Goebbels, the Nazi propaganda chief, she was remarkable not just for surviving the horrors of the era but also

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Posted in Featured, Public Relations, Social Media

History is watching: How are you advising your management team?

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If the role of the public relations adviser is to be the eyes, ears and conscience of an organisation, how are you advising your management team? Public relations is a management discipline and rapid change within the political world is

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Posted in Featured, Public Relations

Working in a hall of mirrors – perception, reality & image building

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We advocate globalisation, yet we prefer nationalism. We are vocal supporters of entrepreneurs and private enterprise, yet we vehemently complain when others become too rich. We believe in democracy and the right of free speech, yet we easily get appalled

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Posted in Featured, Public Affairs, Public Relations

Five things a professional communicator wouldn’t do on the first day as White House Press Secretary

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White House Press Secretary Sean Spicer’s first press briefing was a case study example of how not to work with the media. Here are five things a professional communicator wouldn’t have done, especially on the first day in the role.

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Posted in Editor's Picks, Featured, Public Affairs, Public Relations

A draft public relations framework to tackle fake news

Image courtesy of flickr user Phillip Pessar

Public relations is on the front line in helping organisations tackle fake news. Here’s how. Fake news isn’t new. It’s as old as media itself. What is new is the speed that it is shared around the internet. You can

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Posted in Featured, Public Relations

5 super easy steps to skyrocket your PR in 2017

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Well, another year is almost over. How did you do? As we turn our attentions to the new year, what are your goals for 2017? Every business wants to grow year-on-year, so do your PR and marketing plans need a

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Posted in Featured, Public Relations

Ten questions every board should be asking about social media

Image courtesy of flickr user Beau Giles

By Victoria Tomlinson This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders.  It’s always hard to know how to explain strategic social media to people who don’t understand it. What angle do

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Posted in Featured, Public Relations, Social Media

Is what I do PR? – another side of the coin

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I read my Twitter feed some days and I wonder whether what I do is, actually, Public Relations – everyone is speaking about tools, coverage books, analytics, data mining, video editing skills etc. Of course, one could say that I

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Posted in Featured, Public Relations