Category: Featured

#MeToo to #HimThough: Why active language is so important

Can I tell you about when I was 15 and woke up to find a friend of my cousin’s groping me? My younger cousin was asleep in the bunk bed below. How about when a university lecturer asked me out

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Posted in Featured, Public Relations Tagged with: ,

Why 2017 is about media relations flex

When it comes to Media Relations strategy the current climate means you need to talk to clients about building a plan with serious ‘flex’. By Niki Wheeler, Director, Launch It takes agility to navigate a news agenda which must withstand

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Posted in Featured, Public Relations

Theresa May at CPC17: When it rains in Manchester, it pours

APCO director, Leon Cook, looks back at a turbulent week at the Conservative Party Conference. As we descended on Manchester for the annual Conservative Party conference, a tremendous amount of speculation focused on two things; could the party membership forgive

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Employment culture: reputation dynamite

Image courtesy of flickr user Cory Doctorow

If you think HR and comms are separate functions, think again. By Gabrielle Lane The man who made Google Google-y It was a tale of two headlines. The first, ‘Google HR chief Laszlo Bock is leaving’, announced the departure of

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Posted in Diversity, Featured, Marketing, Public Relations

7 pearls of wisdom from the Shell Newsroom

We were inundated with responses to our story about organisations taking a ‘newsroom’ approach to comms (Q4 2016). So we asked Kunal Dutta, chief editor of digital channels at Shell, to tell us how its Inside Energy newsroom works, captivating

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Should you fight back against politicians?

Many organisations seem afraid or in awe of politicians and government and what they can do. It is right that they hold many of the trump cards but it can be right to reply, maybe even forcefully. When should that

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Borne again – George Osborne on life at the Evening Standard and how to pitch a story

His appointment as the Evening Standard’s editor triggered debate across politics, media and PR. Here, former chancellor and MP George Osborne addresses his critics and tells comms pros exactly what his plans are, and how they can help. Oh, and

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10 ways PR aids international expansion

It is well known to all of us by now that we have a very clear role to play in any business development, market expansion, mergers and acquisitions and even project management. However, what is perhaps less known is the

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Can brands take the gamble out of personalised social media campaigns?

As The National Lottery dampens the flames of its hijacked social campaign, the big question is, is there a guaranteed way for brands to run safe personalised online campaigns? By Adam Hildreth Just like playing the lottery, the lure of the

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Posted in Featured, Public Relations, Social Media Tagged with: ,

This is not the political silly season

With Parliament due to rise shortly for the Summer Recess, it is often thought that politics ‘goes quiet’ until early September. With a lack of real debate and issues to consider, the media has to find other, less important, things

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