Category: Featured

Uber’s Very Bad Horrible String of Events

Image courtesy of flickr user Daniel Voyager

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is

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Posted in Editor's Picks, Featured, Public Relations Tagged with: , ,

The power of positive messaging

Image courtesy of flickr user mkismkismk

Being a fat flubberwubber I’ve never been good at balls games, particularly squash and tennis. I’m always the player puffing sweatily up and down, frantically trying to field balls sent every which way by my smug opponent nonchalantly controlling the

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Communication and media response to the Westminster attack

Image courtesy of flickr user Lee Bailey

Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage needs to be challenged. Public relations students at Newcastle University are studying crisis communications this semester. They’ve had several sessions

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Posted in Editor's Picks, Featured, Public Affairs, Public Relations, Social Media

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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The post-truth world, the public sphere and public relations

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Later this month I’ll be taking part in the European Communications Convention in Munich.  The somewhat ambiguous title for this gathering is ‘You (won’t) get far by lying’, and delegates from all over Europe will be discussing topics including fake

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Posted in CIPR, Digital and Tech, Featured, Public Relations, Social Media

In 2017 we simply shouldn’t need to discuss the gender pay gap

By Mary Whenman, President, Women in PR Two years ago, in 2015 McKinsey proved the economic case for diversity by showing that companies with more women at the top, outperform others by 15%. Other research conducted by EY with the

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Posted in Diversity, Featured, Public Relations

Top 5 CEO public affairs mistakes

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Leaders do not often suffer from a lack of self-confidence. Important in some leadership settings, that same trait can often lead to political and public affairs mistakes. Even very recent history is littered with the mistakes made by leaders whether

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Are brands inherently political?

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Last week, Mark Zuckerberg published his ‘Building Global Community’ open letter – or, as the BBC called it – his “manifesto to re-boot globalisation”. At first glance, it may seem hypocritical for the man who says he isn’t interested in

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Posted in Featured, Public Affairs, Public Relations

What would you lose if your Google account was deleted? It happened to me

Image courtesy of flickr user Cory Doctorow

Dealing with the Byzantine machinery of a government department or large multinationals can be dispiriting. We’ve all had more than our fair share of waiting on hold and filling in forms. Google, long-known as an innovator, has taken this to

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