Category: Featured

Five things a professional communicator wouldn’t do on the first day as White House Press Secretary

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White House Press Secretary Sean Spicer’s first press briefing was a case study example of how not to work with the media. Here are five things a professional communicator wouldn’t have done, especially on the first day in the role.

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Posted in Editor's Picks, Featured, Public Affairs, Public Relations

A draft public relations framework to tackle fake news

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Public relations is on the front line in helping organisations tackle fake news. Here’s how. Fake news isn’t new. It’s as old as media itself. What is new is the speed that it is shared around the internet. You can

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Posted in Featured, Public Relations

5 super easy steps to skyrocket your PR in 2017

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Well, another year is almost over. How did you do? As we turn our attentions to the new year, what are your goals for 2017? Every business wants to grow year-on-year, so do your PR and marketing plans need a

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Posted in Featured, Public Relations

Ten questions every board should be asking about social media

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By Victoria Tomlinson This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders.  It’s always hard to know how to explain strategic social media to people who don’t understand it. What angle do

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Posted in Featured, Public Relations, Social Media

Is what I do PR? – another side of the coin

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I read my Twitter feed some days and I wonder whether what I do is, actually, Public Relations – everyone is speaking about tools, coverage books, analytics, data mining, video editing skills etc. Of course, one could say that I

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Posted in Featured, Public Relations

How to build a social media content calendar

It’s important to plan your social media campaign before you start posting content. Content calendars are a planning tool for public relations. A calendar sets out a programme of activity for a campaign or social media community. It is typically

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Posted in Featured, Public Relations, Social Media

Special Award for Hillsborough group’s ‘campaign like no other’

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By Hayley James Chart. PR MCIPR, Chair, CIPR North West Last week saw the annual CIPR North West PRide awards. I was honoured, in my first year as Chair, to see some incredibly hard working PR experts receive recognition for

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Posted in CIPR, Featured, Public Affairs, Public Relations

Write Stuff: 15 pieces of advice for journalists heading to a career in PR

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So, what is the difference was between journalism and PR? I’ve stopped and asked myself the question this week. I’ve been thinking of how to explain the difference. For 12-years I was a journalist and rose to become assistant chief reporter

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Posted in Featured, Public Relations

Samsung: A PR disaster or operational crisis?

Image courtesy of flickr user John Biehler

I was listening to a news report this morning that was talking about the problems that Samsung are having with the Galaxy Note 7. Towards the end of the article the reporter uttered the immortal phrase ‘this is a PR

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Posted in Featured, Public Relations

Communicators must beware of Brexit’s false consensus effect

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In 1977 three social psychologists from California’s Stanford University, Lee Ross, David Greene and Pamela House, demonstrated that people tend to over-estimate the popularity of their own beliefs and preferences. They called this cognitive bias ‘false-consensus effect’. The study was greeted

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Posted in Featured, Public Affairs, Public Relations