Is PR a management discipline?

I have heard more and more people working in public relations saying that PR is a management discipline.  I have also witnessed many people nodding in agreement, in a sage strokey-beard kind of way.  I admit that I was one of these ‘nodders’ … until I stopped to think about it and realised that I do not know …

Analysis spotlights need for greater public engagement in creative process

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics. Filter bubbles reinforced existing opinions. It’s an issue …

The comms role in change management

Accepting change is the hardest ask of all – understanding it is easier. A change in a large organisation is usually a smoother process than driving change in a mid to small entity. One takeaway for us, as communicators, is this: change management is more than internal communication and the emotional component of the change …

The experts’ guide to experts

Some people might think they’ve had enough of ‘experts’ and ‘thought leaders’, but they haven’t met yours yet… By Gabrielle Lane In September 2010, economist Jeremy Cook appeared on BBC News 24 to discuss the US Federal Reserve’s decision to maintain its existing interest rates in spite of the country’s flagging economy. The US central …

Prickly media – handling a hostile press

The most poisonous pens write for media outlets with credibility and reach. So grant them access to your clients but be on your guard. And beware that ‘one last question’. By Zoe Brennan He’s been likened to “a fairground prizefighter taking on an amateur”. Indeed, John Humphrys has claimed many scalps in his 30 years …

Real creative culture

By Johnny Pitt, Founder, Launch A regular question seems to crop up a fair bit at the moment. Maybe it’s because we’ve celebrated an agency birthday, or we’ve streamlined Launch PR to simply ‘Launch’ – or just because there’s really eye catching work coming from Launch Towers. But it’s this; “How do you keep an …

Why was North Korea ‘FunForLouis’?

As a YouTube star glorifies his trip to a dictatorship, social media networks are becoming ethical minefields for brands By Andrew Lowry In August last year, the British YouTube star FunForLouis went to North Korea. He had a lovely time, then uploaded a few videos of his larks around a few tourist traps. No harm …

The power of messaging in politics

Consistent messaging is a vital component of any communications campaign, but in the overwhelming noise of a General Election this is never more true. Confronted with hundreds of conflicting opinions and statistics, political parties must find a cut-through to voters that will resonate with how they want their country to be led, but equally how …

How will AI change PR and marketing?

By Lance Concannon Artificial Intelligence has been one of the hottest topics in technology over the past year. As computers grow more able to solve complex problems without human intervention, the promise is that they’ll automate a lot of work that could only previously be done be people. But what does this mean for the PR …