Category: Marketing

The writing’s on the wall – copyright, art and PR

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BA is the latest corporation to be caught up in a controversy over the use of urban art following its advert on a Shoreditch street corner.  Art law specialists Tim Maxwell and Fred Clark explain why brands should be aware

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Posted in Editor's Picks, Marketing, Public Relations

Marketing software: help or hindrance?

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By Matt Eldridge, founder and head designer at Melt Design Don’t get me wrong, marketing software can be beneficial. But how do you know if you are benefitting from it, or merely just wasting money and resources on unnecessary techniques?  Last

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Top tips for world class international PR and digital marketing

By Jill Coomber We’ve been running international consumer and B2B campaigns, for start-ups to megabrands, for the past 25 years so we have rich and deep expertise.  We often get into conversations with clients and prospects alike on this, so

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Posted in Editor's Picks, Marketing, Public Relations

Political advertising in local newspapers is both legal and morally justifiable, so get over it

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Thursday 5th May saw local and mayoral elections across much of the UK.  The Conservative Party, seeking to communicate with people in the areas of the country that were heading to the polls as to why they should consider voting for

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Posted in Editor's Picks, Marketing, Public Affairs, Public Relations

The fictional influencer – the sobering truth about Louise Delage

To her thousands of Instagram followers Louise Delage was an attractive Parisienne living a glamorous life. In reality she was a work of fiction created to highlight the rise in everyday alcoholism among young women. By Alex Benady Instagram added

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: ,

What you know about link building is probably wrong

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And it’s not your fault. Here’s the thing: When it comes to marketing your business, there are 2 types of link, not 1 as many people seem to believe! There’s the type of link you already know about. This is where a

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media

Does business use of social media do more harm than good?

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You cannot move for advice on using social media. Almost everywhere you look these days someone (probably me) is sharing information about the power of social media, particularly for businesses – such as the Top 10 Social Media Tools. You

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Posted in Editor's Picks, Marketing, Public Relations, Social Media

A powerful email marketing lesson from Google

When Google wrote to me recently, they chose to use traditional mail. Paper, an envelope and a postage stamp. It got my attention. I opened it, read it and acted on it. More importantly, here’s why Google contacted me via

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Posted in Editor's Picks, Marketing, Public Relations

Pepsi and the dangers of politicising brands

It’s two weeks since the launch of Pepsi’s controversial advert featuring Kendall Jenner easing racial tension with a cold beverage but the story is still fizzing away. The soft drink giant quickly pulled the ad, which, as you no doubt

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Posted in Editor's Picks, Marketing, Public Relations Tagged with: ,

Ad blocking is about to get serious

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The ongoing angst about ad blocking by online publishers and advertisers looks set to move to another level following reports that Google intends to include an ad blocking feature in the Chrome browser. The Wall Street Journal reports that the

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Posted in Editor's Picks, Marketing, Public Relations