Category: Marketing

How comms can help transform charity transparency

The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough

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Posted in Editor's Picks, Marketing, Public Affairs, Public Relations

Proving the Value of Social Media: A Detailed Case Study

In March this year I was contacted by a company called The Tattoo Shop for assistance with its social media strategy. Six months later and the company’s revenue has increased by an impressive 23%. As a case study, it goes

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: ,

Advertising Fraud: Can Artificial Intelligence Reduce It?

When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Social media stars breaching rules on promoting brands, watchdog says

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products.

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with:

Podcraft: Goldman Sachs, TED and General Electric on how to create the perfect podcast

By Gabrielle Lane Less than 24 hours after Jake Siewert joined Goldman Sachs as its global head of corporate communications in 2012, a letter appeared in The New York Times written by a disgruntled former employee. In it, investment banker

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Posted in Editor's Picks, Internal Comms, Marketing, Public Relations

Employment culture: reputation dynamite

Image courtesy of flickr user Cory Doctorow

If you think HR and comms are separate functions, think again. By Gabrielle Lane The man who made Google Google-y It was a tale of two headlines. The first, ‘Google HR chief Laszlo Bock is leaving’, announced the departure of

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Posted in Diversity, Featured, Marketing, Public Relations

‘Profit over people’ will ground Ryanair

By Koray Camgoz This week Ryanair CEO Michael O’Leary admitted the airline “had messed it up” after announcing the cancellation of flights affecting more than 400,000 people. O’Leary’s initial response drew a mixed reaction from commentators but it was his comments

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Posted in Marketing, Public Relations

The Future of Brand, Tech and Business is Experience

Image courtesy of max pixel

If you’ve never attended the Next Conference in Germany, plan for the next event. It combines elements of SXSW in a festival, city-wide format where people, technology, music and art converge into an experience that’s anything but a conference. I’ve

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Posted in Marketing, Public Relations

Micro-targeted messages: Sinister manipulation or new PR reality?

Using data to shape your campaigns could leave you open to accusations of sinister scientific profiteering. By Charles Orton-Jones If the allegations are true, the EU referendum was as good as rigged. In a series of explosive articles for The

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , , ,

Perspectives on blogging in the UK

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017

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Posted in Editor's Picks, Marketing, Public Relations, Social Media