With the ever-increasing importance of digital media for public relations and marketing communications professionals, a new set of knowledge and skills has arisen if you want to future proof your career. A few short years ago, these were ‘nice-to-haves’.
Aura looks at the opportunities which lie in mobile marketing. The mobile has climbed the ladder to be one of the most popular ways to interact with brands, consume information and search, so it’s essential to ensure your PR and
Getting digital marketing and communications right is one of the most important priorities for every university today. It is particularly critical when it comes to recruiting new fee-paying students of the right calibre for an institution. Given the high stakes
Last weekend saw an international artist leaping off a stadium, pyrotechnics accompanied with all manner of innovative choreography; and oh yes two teams vying for the Super Bowl trophy. However in addition to Lady Gaga’s spectacular performance it was the
By Alex Micu A recent Guardian article by Roy Greenslade, citing a study by Professor Neil Thurman from the University of London, found that newspapers are read for an average of 40 minutes per day compared to an online visitor’s
As a marketer, there’s nothing worse than the frantic last-minute creation of new content or scrambling for a topic to post about. From erratic emails to hurried hashtags, when it comes to your marketing communications sometimes being reactive isn’t always
Business promotion used to be simple. You had a product. You put it in front of your potential customers and told them it was great. They bought it and hopefully came back for more. Today, this kind of ‘who shouts
Here are the areas in marketing, media and public relations that I’m thinking about in my day job at Ketchum. They’re not so much predictions as a work in progress. I’ve spent the first few days of 2017 taking stock