Category: Marketing

Don’t be a Target: Protecting your social media brand

Image courtesy of flickr user Christiaan Colen

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business

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Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent

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Schwarzenegger on Marketing

Image courtesy of flickr user Gage Skidmore

Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.

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How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently

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Why change comms should be drawn

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How do you communicate change in your organisation? Do you use illustrations? Should you? Could you? I’ve got a guest post for you today examining this topic and providing food for thought when it comes to communicating visually. Virpi Oinonen @voinonen from

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Posted in Editor's Picks, Marketing, Public Relations

Nudge, gently!

Image courtesy of flickr user Alan Stanton

By Nicola Eyles,  It is obvious to all of us that there is more to our decision-making process than logical, reasoned thought. Otherwise, why would anyone, for example, start smoking today when there is so much awareness and knowledge of the

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Content Marketing: what you need to know about humanisation

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By Christelle Macri It is easy to lose track of the human factor in online marketing. Even if you maintain consistently high levels of quality content, the obligatory focus on SEO and other technical aspects of your texts can easily affect

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media

Is communication getting too complex for brands?

Image courtesy of flickr user Jared Tarbell

Choosing the best way to communicate with your customers can be tough. A decade ago all you had was print, phone, email and instant messaging. A decade before that, few brands had email, and instant messaging was experimental, so all

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

The writing’s on the wall – copyright, art and PR

Image courtesy of wikimedia under creative commons

BA is the latest corporation to be caught up in a controversy over the use of urban art following its advert on a Shoreditch street corner.  Art law specialists Tim Maxwell and Fred Clark explain why brands should be aware

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Marketing software: help or hindrance?

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By Matt Eldridge, founder and head designer at Melt Design Don’t get me wrong, marketing software can be beneficial. But how do you know if you are benefitting from it, or merely just wasting money and resources on unnecessary techniques?  Last

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations