Category: Marketing

7 Things You MUST Understand for a Future in PR

  With the ever-increasing importance of digital media for public relations and marketing communications professionals, a new set of knowledge and skills has arisen if you want to future proof your career. A few short years ago, these were ‘nice-to-haves’.

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Posted in Editor's Picks, Marketing, Public Relations

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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Posted in Digital and Tech, Featured, Marketing, Public Relations, Social Media Tagged with: ,

How internal communicators can learn from Carpool Karaoke

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Love him or hate him, there’s no denying that English comedian James Corden’s stint as host of The Late Late Show sparked a new trend in the way we watch our favourite programmes. The battle for viewers no longer takes

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Posted in Editor's Picks, Internal Comms, Marketing, Public Relations, Social Media Tagged with:

9 top tips for mobile marketing in 2017

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Aura looks at the opportunities which lie in mobile marketing. The mobile has climbed the ladder to be one of the most popular ways to interact with brands, consume information and search, so it’s essential to ensure your PR and

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Posted in Editor's Picks, Marketing, Public Relations

Selling Universities to prospective students: time to get back to basics

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Getting digital marketing and communications right is one of the most important priorities for every university today. It is particularly critical when it comes to recruiting new fee-paying students of the right calibre for an institution. Given the high stakes

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Super Bowl adverts, value and the role of PR

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Last weekend saw an international artist leaping off a stadium, pyrotechnics accompanied with all manner of innovative choreography; and oh yes two teams vying for the Super Bowl trophy. However in addition to Lady Gaga’s spectacular performance it was the

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Posted in Editor's Picks, Marketing, Public Relations

Like Uber, but for the death of the newspaper

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By Alex Micu A recent Guardian article by Roy Greenslade, citing a study by Professor Neil Thurman from the University of London, found that newspapers are read for an average of 40 minutes per day compared to an online visitor’s

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Posted in Editor's Picks, Marketing, Public Relations

Planning Your Editorial Calendar – Getting Ahead of Your Marketing Comms

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As a marketer, there’s nothing worse than the frantic last-minute creation of new content or scrambling for a topic to post about. From erratic emails to hurried hashtags, when it comes to your marketing communications sometimes being reactive isn’t always

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Posted in Editor's Picks, Marketing Tagged with: ,

Are you ready for 2017? How to create a content marketing calendar

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Business promotion used to be simple. You had a product. You put it in front of your potential customers and told them it was great. They bought it and hopefully came back for more. Today, this kind of ‘who shouts

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Posted in Editor's Picks, Marketing, Public Relations

Public relations in 2017

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Here are the areas in marketing, media and public relations that I’m thinking about in my day job at Ketchum. They’re not so much predictions as a work in progress. I’ve spent the first few days of 2017 taking stock

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Posted in Editor's Picks, Marketing, Public Relations