Category: Marketing

What do business people want? Detail, not pictures

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The devil is in the detail, so goes the age-old saying. It suggests that there is some hidden catch, or a potential problem if you do not read all the information presented. It would appear that business people spend much

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Posted in Editor's Picks, Marketing, Public Relations

Social media marketing measurements that matter

Serena Ehrlich is the social media guru for Business Wire. Tasked with taming social, mobile and evolving media technologies, Serena spoke to the Arketi Group about the best social media metrics to measure. Arketi Group: Why does measurement matter in social

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: ,

My top 10 PR Campaigns in 2017 so far

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector. I mean it can’t hurt to be aware of the finest campaigns and the best ideas and executions

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Posted in Editor's Picks, Marketing, Public Relations

Brand value beyond sales conversions

How branding makes money and why conversions are only part of the story. By Colin Cather Purchase Preference Okay, let’s deal with the sales bit straight off. We all – all of us in business – love revenue. It means

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Public research and the need to get face-to-face with our audiences

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To say that the last year or so has been a shock to the system would be an understatement. In the UK we’ve been handed Brexit, and the US has elected a billionaire President with no political experience. Many of

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Turning a nein into a ja

If you ask any Brit what they think of when they think of Germany, they’ll probably mention beer, bratwurst and Germany being Europe’s economic powerhouse. Germany is the UK’s third most important export market and many businesses form strong links

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Discover how Frequency helps you attract new clients

Here’s a quick idea, to help you attract the attention of prospective clients AND motivate them to hire you and recommend you. It’s all about one word. Frequency. Allow me to explain. I was prompted to write this after 2

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Posted in Editor's Picks, Marketing, Public Relations

Experience Happens: Design What You Want People to Feel

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  “Experience” is one of those words that is both aspirational while also meaning something uniquely different to each person who uses the word. No matter who you define it, the important thing to remember is that experiences lie in

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Posted in CIPR, Marketing, Public Relations Tagged with:

The reputation challenge at the heart of fundraising

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Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experiences. No wonder then that as well as seeking to define good practice, the Commission has also put building

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Are marketers going down the wrong road?

Image courtesy of Ab Fab Marketing Plymouth

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated

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