Category: Marketing

Pepsi and the dangers of politicising brands

It’s two weeks since the launch of Pepsi’s controversial advert featuring Kendall Jenner easing racial tension with a cold beverage but the story is still fizzing away. The soft drink giant quickly pulled the ad, which, as you no doubt

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Posted in Editor's Picks, Marketing, Public Relations Tagged with: ,

9 key things you need to know how to do to future proof your career in PR

A couple of weeks ago I published a post looking at topic areas you must have an understanding of if you want a future in PR. It covered things including online behaviour, link building and the intersection of different types

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Posted in Editor's Picks, Marketing, Public Relations

Uber’s Very Bad Horrible String of Events

Image courtesy of flickr user Daniel Voyager

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

7 Things You MUST Understand for a Future in PR

  With the ever-increasing importance of digital media for public relations and marketing communications professionals, a new set of knowledge and skills has arisen if you want to future proof your career. A few short years ago, these were ‘nice-to-haves’.

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Posted in Editor's Picks, Marketing, Public Relations

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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Posted in Digital and Tech, Featured, Marketing, Public Relations, Social Media Tagged with: ,

How internal communicators can learn from Carpool Karaoke

Image courtesy of mynewsdesk under creative commons

Love him or hate him, there’s no denying that English comedian James Corden’s stint as host of The Late Late Show sparked a new trend in the way we watch our favourite programmes. The battle for viewers no longer takes

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Posted in Editor's Picks, Internal Comms, Marketing, Public Relations, Social Media Tagged with:

9 top tips for mobile marketing in 2017

Image courtesy of flickr user Jason Howie

Aura looks at the opportunities which lie in mobile marketing. The mobile has climbed the ladder to be one of the most popular ways to interact with brands, consume information and search, so it’s essential to ensure your PR and

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Posted in Editor's Picks, Marketing, Public Relations

Selling Universities to prospective students: time to get back to basics

Image courtesy of Jisc

Getting digital marketing and communications right is one of the most important priorities for every university today. It is particularly critical when it comes to recruiting new fee-paying students of the right calibre for an institution. Given the high stakes

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Super Bowl adverts, value and the role of PR

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Last weekend saw an international artist leaping off a stadium, pyrotechnics accompanied with all manner of innovative choreography; and oh yes two teams vying for the Super Bowl trophy. However in addition to Lady Gaga’s spectacular performance it was the

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Posted in Editor's Picks, Marketing, Public Relations

Like Uber, but for the death of the newspaper

Image courtesy of flickr user Elvert Barnes

By Alex Micu A recent Guardian article by Roy Greenslade, citing a study by Professor Neil Thurman from the University of London, found that newspapers are read for an average of 40 minutes per day compared to an online visitor’s

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Posted in Editor's Picks, Marketing, Public Relations