By Paul MacKenzie-Cummins If marketers were like political parties, the rallying call for 2017 would be ‘Content. Content. Content.’ From blogs, video content and infographics to newsletters, case studies and podcasts, content marketing is not some sort of marketing fad that
Spam filter problems are something you’ll probably come across during your time as an email marketer. At present just 79%* of permission-based emails actually reach customer inboxes, as ISPs (Internet Service Providers) and spam filters constantly try to find better ways
New domains are everywhere. And yet nowhere. You can buy a .boutique for your beauty salon, a .llp for your law firm or a .rip for your undertakers. Or if you’re one of ‘those’ social media consultants, there’s always .guru
By Victoria Luck, managing director, Buzzoole UK The PR industry understood the value of influencer marketing early on. And while some businesses have been slow to bring influencers into their mix, early adopters are now taking a really smart approach.
So much information is available about email campaigns now that it can be hard to separate out what’s useful and what’s not, and sometimes even harder to know how to use the data you have to inform and improve your future
Email marketing traditionally has the highest ROI of any digital channel and is one of the most effective tactics to use within an integrated marketing mix. In an era when existing and potential customers are accessible 24/7 via a smartphone,
Web designers spend a great deal of time making sure that your website visitors pay attention to what you really want them to see. There are all kinds of design tricks that make people look in a particular direction. Plus,
Although it’s easy to assume that shoppers prefer to make online purchases on desktop, it’s time to wake up to the fact that mCommerce is real in 2016. The truth of the matter is that 1.2 billion people access the