Category: Marketing

6 steps to creating a Content Marketing plan

By Paul MacKenzie-Cummins If marketers were like political parties, the rallying call for 2017 would be ‘Content. Content. Content.’ From blogs, video content and infographics to newsletters, case studies and podcasts, content marketing is not some sort of marketing fad that

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Posted in Editor's Picks, Marketing, Public Relations

Introducing #PR2017

By Jason MacKenzie Found.Chart.PR, FCIPR, CIPR President-Elect 2016 was a year of unprecedented change. Political upsets and socio-economic consequences have had a profound effect on business around the world. As we approach the new year, the prevalent theme is uncertainty.

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Posted in CIPR, CPD, Digital and Tech, Editor's Picks, Internal Comms, Marketing, Public Affairs, Public Relations, Social Media

Spam filters – What are they and how to avoid them

Spam filter problems are something you’ll probably come across during your time as an email marketer.  At present just 79%* of permission-based emails actually reach customer inboxes, as ISPs (Internet Service Providers) and spam filters constantly try to find better ways

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Top Level Domains: Does It Matter if You’re a .coffee Rather Than a .com?

New domains are everywhere. And yet nowhere. You can buy a .boutique for your beauty salon, a .llp for your law firm or a .rip for your undertakers. Or if you’re one of ‘those’ social media consultants, there’s always .guru

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Influencer marketing: why automation will transform your PR efforts

Image courtesy of flickr user John Greenaway

By Victoria Luck, managing director, Buzzoole UK The PR industry understood the value of influencer marketing early on. And while some businesses have been slow to bring influencers into their mix, early adopters are now taking a really smart approach.

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Posted in Editor's Picks, Marketing, Public Relations

Tracking Your email campaigns: the key metrics for reporting and analytics

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So much information is available about email campaigns now that it can be hard to separate out what’s useful and what’s not, and sometimes even harder to know how to use the data you have to inform and improve your future

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations Tagged with: , ,

Email Marketing: Back to Basics

Email marketing traditionally has the highest ROI of any digital channel and is one of the most effective tactics to use within an integrated marketing mix. In an era when existing and potential customers are accessible 24/7 via a smartphone,

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Website visitors see things they do not look at

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Web designers spend a great deal of time making sure that your website visitors pay attention to what you really want them to see. There are all kinds of design tricks that make people look in a particular direction. Plus,

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

The #1 eCommerce marketing mistake: Forgetting about your mobile shoppers

Image courtesy of flickr user Jason Howie

Although it’s easy to assume that shoppers prefer to make online purchases on desktop, it’s time to wake up to the fact that mCommerce is real in 2016. The truth of the matter is that 1.2 billion people access the

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Nine essential tips when carrying out a social media audit

Image courtesy of flickr user Jason Howie

We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy. Yes they do great content and some of it

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Posted in Editor's Picks, Marketing, Public Relations, Social Media