Category: Marketing

Experience Happens: Design What You Want People to Feel

Image courtesy of flickr user planzeichnen

  “Experience” is one of those words that is both aspirational while also meaning something uniquely different to each person who uses the word. No matter who you define it, the important thing to remember is that experiences lie in

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The reputation challenge at the heart of fundraising

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Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experiences. No wonder then that as well as seeking to define good practice, the Commission has also put building

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Are marketers going down the wrong road?

Image courtesy of Ab Fab Marketing Plymouth

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated

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GDPR: Email marketing is changing

Supermarket giant, Morrisons, is the latest household name that has been subject to fines due to breaking email marketing laws. The company has been fined over £10,000 for sending thousands of marketing emails to customers who said they didn’t want

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Posted in Editor's Picks, Marketing, Public Relations

Don’t be a Target: Protecting your social media brand

Image courtesy of flickr user Christiaan Colen

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business

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Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent

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Schwarzenegger on Marketing

Image courtesy of flickr user Gage Skidmore

Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.

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Posted in Editor's Picks, Marketing, Public Relations

How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently

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Why change comms should be drawn

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How do you communicate change in your organisation? Do you use illustrations? Should you? Could you? I’ve got a guest post for you today examining this topic and providing food for thought when it comes to communicating visually. Virpi Oinonen @voinonen from

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Posted in Editor's Picks, Marketing, Public Relations

Nudge, gently!

Image courtesy of flickr user Alan Stanton

By Nicola Eyles,  It is obvious to all of us that there is more to our decision-making process than logical, reasoned thought. Otherwise, why would anyone, for example, start smoking today when there is so much awareness and knowledge of the

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