Category: Marketing

Planning Your Editorial Calendar – Getting Ahead of Your Marketing Comms

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As a marketer, there’s nothing worse than the frantic last-minute creation of new content or scrambling for a topic to post about. From erratic emails to hurried hashtags, when it comes to your marketing communications sometimes being reactive isn’t always

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Are you ready for 2017? How to create a content marketing calendar

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Business promotion used to be simple. You had a product. You put it in front of your potential customers and told them it was great. They bought it and hopefully came back for more. Today, this kind of ‘who shouts

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Posted in Editor's Picks, Marketing, Public Relations

Public relations in 2017

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Here are the areas in marketing, media and public relations that I’m thinking about in my day job at Ketchum. They’re not so much predictions as a work in progress. I’ve spent the first few days of 2017 taking stock

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Posted in Editor's Picks, Marketing, Public Relations

6 steps to creating a Content Marketing plan

By Paul MacKenzie-Cummins If marketers were like political parties, the rallying call for 2017 would be ‘Content. Content. Content.’ From blogs, video content and infographics to newsletters, case studies and podcasts, content marketing is not some sort of marketing fad that

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Posted in Editor's Picks, Marketing, Public Relations

Introducing #PR2017

By Jason MacKenzie Found.Chart.PR, FCIPR, CIPR President-Elect 2016 was a year of unprecedented change. Political upsets and socio-economic consequences have had a profound effect on business around the world. As we approach the new year, the prevalent theme is uncertainty.

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Posted in CIPR, CPD, Digital and Tech, Editor's Picks, Internal Comms, Marketing, Public Affairs, Public Relations, Social Media

Spam filters – What are they and how to avoid them

Spam filter problems are something you’ll probably come across during your time as an email marketer.  At present just 79%* of permission-based emails actually reach customer inboxes, as ISPs (Internet Service Providers) and spam filters constantly try to find better ways

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Top Level Domains: Does It Matter if You’re a .coffee Rather Than a .com?

New domains are everywhere. And yet nowhere. You can buy a .boutique for your beauty salon, a .llp for your law firm or a .rip for your undertakers. Or if you’re one of ‘those’ social media consultants, there’s always .guru

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Influencer marketing: why automation will transform your PR efforts

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By Victoria Luck, managing director, Buzzoole UK The PR industry understood the value of influencer marketing early on. And while some businesses have been slow to bring influencers into their mix, early adopters are now taking a really smart approach.

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Posted in Editor's Picks, Marketing, Public Relations

Tracking Your email campaigns: the key metrics for reporting and analytics

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So much information is available about email campaigns now that it can be hard to separate out what’s useful and what’s not, and sometimes even harder to know how to use the data you have to inform and improve your future

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Email Marketing: Back to Basics

Email marketing traditionally has the highest ROI of any digital channel and is one of the most effective tactics to use within an integrated marketing mix. In an era when existing and potential customers are accessible 24/7 via a smartphone,

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