My top 10 PR Campaigns in 2017 so far

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector. I mean it can’t hurt to be aware of the finest campaigns and the best ideas and executions can it? I like to use them as inspiration for our next campaign at Prohibition …

Brand value beyond sales conversions

How branding makes money and why conversions are only part of the story. By Colin Cather Purchase Preference Okay, let’s deal with the sales bit straight off. We all – all of us in business – love revenue. It means more money in the till. Communicating the benefits of your brand will generate revenue if …

Turning a nein into a ja

If you ask any Brit what they think of when they think of Germany, they’ll probably mention beer, bratwurst and Germany being Europe’s economic powerhouse. Germany is the UK’s third most important export market and many businesses form strong links with the country. However, despite its geographic proximity and comprehension of the English language, understanding …

Discover how Frequency helps you attract new clients

Here’s a quick idea, to help you attract the attention of prospective clients AND motivate them to hire you and recommend you. It’s all about one word. Frequency. Allow me to explain. I was prompted to write this after 2 emails I received. The first was from a long time reader (Sophie). Sophie got in …

Experience Happens: Design What You Want People to Feel

  “Experience” is one of those words that is both aspirational while also meaning something uniquely different to each person who uses the word. No matter who you define it, the important thing to remember is that experiences lie in the value of the beholder. The reality is that experiences are something you feel, you …

The reputation challenge at the heart of fundraising

Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experiences. No wonder then that as well as seeking to define good practice, the Commission has also put building the reputation of charities at the centre of its recommendations. The Commission was launched in …

Are marketers going down the wrong road?

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated marketing campaigns were produced so that people could see a marketing message in several different …

GDPR: Email marketing is changing

Supermarket giant, Morrisons, is the latest household name that has been subject to fines due to breaking email marketing laws. The company has been fined over £10,000 for sending thousands of marketing emails to customers who said they didn’t want them. Consumers have long been protected with email marketing legislation, however, B2B marketers will now …

Don’t be a Target: Protecting your social media brand

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business or organization, failing to lock down the rights to the name for your social groups …