Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent journalist, who filters your news and is far more trusted than an advert that people …

Schwarzenegger on Marketing

Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star. His appointment to Governor of California was no fluke (whatever your opinions on his performance …

How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently being questioned for their validity, satirical news sites are causing both laughter and confusion and Channel 4 …

Why change comms should be drawn

How do you communicate change in your organisation? Do you use illustrations? Should you? Could you? I’ve got a guest post for you today examining this topic and providing food for thought when it comes to communicating visually. Virpi Oinonen @voinonen from www.businessillustrator.com is incredibly talented and I’ve featured her many times on my blog over the years. I’m …

Nudge, gently!

By Nicola Eyles,  It is obvious to all of us that there is more to our decision-making process than logical, reasoned thought. Otherwise, why would anyone, for example, start smoking today when there is so much awareness and knowledge of the damage it causes to health and the expense involved. As communications professionals, we need to …

Content Marketing: what you need to know about humanisation

By Christelle Macri It is easy to lose track of the human factor in online marketing. Even if you maintain consistently high levels of quality content, the obligatory focus on SEO and other technical aspects of your texts can easily affect their potential impact on readers simply because they do not engage your audience. This is …

Is communication getting too complex for brands?

Choosing the best way to communicate with your customers can be tough. A decade ago all you had was print, phone, email and instant messaging. A decade before that, few brands had email, and instant messaging was experimental, so all you had was print and phone. Nowadays, we also have social media, mobile communications, chat …

The writing’s on the wall – copyright, art and PR

BA is the latest corporation to be caught up in a controversy over the use of urban art following its advert on a Shoreditch street corner.  Art law specialists Tim Maxwell and Fred Clark explain why brands should be aware of the risks and not simply help themselves to artworks. British Airways earlier in the …

Marketing software: help or hindrance?

By Matt Eldridge, founder and head designer at Melt Design Don’t get me wrong, marketing software can be beneficial. But how do you know if you are benefitting from it, or merely just wasting money and resources on unnecessary techniques?  Last year was my first year as a bonafide business owner. Sure I’d managed teams in …

Top tips for world class international PR and digital marketing

By Jill Coomber We’ve been running international consumer and B2B campaigns, for start-ups to megabrands, for the past 25 years so we have rich and deep expertise.  We often get into conversations with clients and prospects alike on this, so here’s our eight essential tips to international PR and digital marketing success. Bring on the …