AARP pisses me off

UPDATE: About 20 minutes after I posted this, @tammy and the #AARPsocial team commented. Please take a look at that comment (the first one). +++++++++++++++++++++ Ever since I turned 50 years old two years ago, I’ve been receiving unsolicited AARP mailings that frequently include membership cards. AARP pisses me off a little because they know …

The Worst Brand Trolls on Twitter? Marketers.

Twitter trolls. If you manage a brand’s Twitter profile you’ll have come across them. People who do nothing but snipe at a company for their activity and generally have nothing good to say. As a brand on Twitter, it’s part of the game. But do you know who the worst brand trolls are? Marketing people. …

The agency of the future

This is a guest post based on an excerpt from the latest edition of Mark Tungate‘s book Adland. If you like this, blog readers can get an exclusive 30% discount and free P&P on the book (here’s my review). To get the discount buy online at www.koganpage.com and enter the code WAKEMANADLAND30 – giving you …