Category: Public Affairs

NHS recruitment campaign sends out wrong message

Call it reassuring or horrifying, but the last few weeks have proved the advertising giants can get it wrong, very wrong. Taking the rawest of emotions, life defining private moments, and casting out for cynical public consumption – yes that’s

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Posted in Diversity, Editor's Picks, Public Affairs, Public Relations

Ctl-Alt-Delete: why we need to reset what we know about the relationship between politics and press

Image courtesy of flickr user Kevin Walsh

The symbiotic relationship between the press and politicians is always fraught. Without each other they cannot survive, the media need to share stories and the political classes need to push forward their messages, but too close a relationship and the

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Posted in Editor's Picks, Public Affairs, Public Relations

Strong and stable – Does endless message repetition actually work?

Image courtesy of flickr user Karl-Ludwig Poggemann

By Robert Taylor Twenty years ago, Peter Mandelson spoke about messaging at a client event I organised. He was compelling, as you might imagine, full of great advice and revealing anecdotes. And I’ll remember to my dying day one particularly

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Posted in Editor's Picks, Public Affairs, Public Relations

Political advertising in local newspapers is both legal and morally justifiable, so get over it

Image courtesy of pixabay

Thursday 5th May saw local and mayoral elections across much of the UK.  The Conservative Party, seeking to communicate with people in the areas of the country that were heading to the polls as to why they should consider voting for

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Posted in Editor's Picks, Marketing, Public Affairs, Public Relations

Do We Have a Political Myth Gap?

By Carolyn Lochhead I suspect I’m not the only person who has found the last year in politics surprising. Sometimes baffling. And on at least two occasions, utterly unfathomable. That’s why I was delighted when I spotted The Myth Gap:

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Posted in Editor's Picks, Public Affairs, Public Relations

The power of messaging in politics

Image courtesy of FEMA

Consistent messaging is a vital component of any communications campaign, but in the overwhelming noise of a General Election this is never more true. Confronted with hundreds of conflicting opinions and statistics, political parties must find a cut-through to voters

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Posted in Featured, Public Affairs, Public Relations

Snog, marry, avoid – Public Affairs in a General Election

Image courtesy of pixabay

The announcement of a snap General Election surprised most people. Some may have planned for the implications but many had taken the Prime Minister at her word, and did not believe that one would take place until 2020 or maybe

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , ,

The perils of PRs jumping ‘all in’ on the election

Image courtesy of flickr user Helgi Halldórsson

Agency bosses calling on their clients to jump “all in” on the General Election in PR Week seemed, on the surface, like sound advice. But it misses a vital point: legally they may find themselves on dodgy ground if they do.

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Posted in Editor's Picks, Public Affairs, Public Relations

Will there ever be a non-election year?

Image courtesy of flickr user secretlondon123

By Carolyn Lochhead “Is the Queen dead?” Heads down, frantic googling. “Nope. The palace announces that. It’s either a general election or we’re at war”. Pause. “Is it wrong to hope for war?” This was the scene in my office

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Posted in Public Affairs, Public Relations

Snap, crackle and political pop

Image courtesy of flickr user Tony Kennick

What does the snap General Election mean for the rest of the UK? Prime Minister Theresa May’s snap General Election announcement has left the political classes reeling. As recently as last month, Number 10 was pooh-poohing the idea of an

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Posted in Editor's Picks, Public Affairs, Public Relations