Category: Public Affairs

How CEOs create their own crises. And what can you do about it?

Your CEO is the face, voice, and personality of your business. Along with the rest of the C-Suite, their words and actions can rapidly reinforce or ruin a reputation you and your communications team have worked tirelessly to build. Your

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Posted in CPD, Public Affairs, Public Relations

Communicating in a politically charged environment

Many organisations have to deal with the reality of communicating in a politically charged environment day in, day out. But what does that mean for their communications and what steps should they take? In the first place, it is important

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: ,

Micro-targeted messages: Sinister manipulation or new PR reality?

Using data to shape your campaigns could leave you open to accusations of sinister scientific profiteering. By Charles Orton-Jones If the allegations are true, the EU referendum was as good as rigged. In a series of explosive articles for The

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , , ,

Should you fight back against politicians?

Many organisations seem afraid or in awe of politicians and government and what they can do. It is right that they hold many of the trump cards but it can be right to reply, maybe even forcefully. When should that

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Posted in Featured, Public Affairs, Public Relations Tagged with: , , ,

Borne again – George Osborne on life at the Evening Standard and how to pitch a story

His appointment as the Evening Standard’s editor triggered debate across politics, media and PR. Here, former chancellor and MP George Osborne addresses his critics and tells comms pros exactly what his plans are, and how they can help. Oh, and

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Posted in Featured, Public Affairs, Public Relations Tagged with: , ,

Why I Said ‘Non’ to the European Parliament as a Client

While the transfer window for football clubs to make summer signings slammed shut yesterday with the usual flurry of crazy stories and late moves, another deadline came and went in rather less sensational circumstances. The European Parliament closed the tender

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Video times: Updated optimum video lengths for social media

There is nothing that is quite as good as showing you the fractured landscape than video. Time was when there was one home for video and that was on YouTube. You filmed it, posted it to YouTube and then pasted

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Posted in Digital and Tech, Editor's Picks, Public Affairs, Social Media

Trump’s CEOs: Why they felt having a dialogue was better than taking a moral stand

For a moment, you could hear the sighs of relief in boardrooms across America. The CEOs of blue chip firms such as General Motors, IBM, Johnson & Johnson and PepsiCo are no longer under the microscope for their response, or

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with:

Please CEOs, do not create your own crises

Reputations take careful crating and building. Too often though it is the words or actions of senior team members that rapidly undo all the hard work. But do not assume they will know how they can inflict damage themselves. Help

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , , , ,

5 lessons on NHS comms strategy

Is it an art or is it a science? That seems to be the perennial question asked of corporate comms so it may be that the NHS was trying to tell us something by hosting a North East Event at

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Posted in Editor's Picks, Public Affairs, Public Relations