What the heck just happened in Scotland?

By Carolyn Lochhead Where does one start with a Scottish analysis of GE2017? Should we focus on the wounded but still dominant SNP? The jubilant Scottish Conservatives? The convalescent Scottish Labour Party? All are interesting angles, but they’ve been covered already by better-informed correspondents than I. So, I want to talk about something else. What …

Theresa May fails the fundamentals of basic storytelling

Theresa May lost her UK General Election gamble because she failed the fundamentals of basic storytelling. Rather than engaging or inspiring, motivating the British electorate to support her quest for a larger parliamentary majority she achieved the opposite. Her stock, status and standing as the person to lead the British people as their Prime Minister …

Could better communication improve voter turnout?

I’m interested in how organisations communicate with their audiences. It’s my job to be. And I’m interested in whether that engagement has an impact on the organisation’s success. That goes for voter turnout, too. Last month, I contacted the three main political parties in my area (Labour, Conservative, Liberal Democrats), as I have done before …

Crisis Communications: The Inquiry ‘Trap’

When faced with a crisis, organisations will often reach for the apparent solution of an inquiry to look at the problem. But too often the reality of what conducting a proper inquiry means is not considered. It may not be a panacea.When organisations announce that an inquiry is to be held, they do not really …

A post-election public affairs checklist

With the election only a matter of days away, it is worth considering what actions may be required in the days and weeks that follow. A post-election period should always be a busy one in public affairs. In the run up to the election there are, of course, decisions to be made about how much …

Social media twice as important as local media for election news

The following piece I penned for our weekly Digital Inspirational email at Teneo Blue Rubicon. Do sign up if you’d like such stories in your inbox every week. Social media is the second most important source of election news for voters, and twice as important as local news outlets, according to new polling from Survation. Asked …

NHS recruitment campaign sends out wrong message

Call it reassuring or horrifying, but the last few weeks have proved the advertising giants can get it wrong, very wrong. Taking the rawest of emotions, life defining private moments, and casting out for cynical public consumption – yes that’s you McDonalds – is ill conceived at best. You have to wonder what happened to …