Max Clifford: ‘Bell Pottinger for celebrities’

BBC News channel called Max Clifford “Britain’s best-known PR man” (5:15 pm news on 10th December 2018), Daily Mirror called him a “PR guru” and The Sun called him “king of spin”. In his own words, in “Max Clifford: Read all about it”, Clifford described what it was that he did: “What Johnny [Haynes] was …

Nine leadership lessons for communicators

Over time it seems that the term ‘leadership’ has become part of the jargon of middle management that infuriates so many comms people and leaves many thinking of a po-faced Ian Fletcher from W1A. However we shouldn’t make this mistake because if you look closely at every organisation you’ve worked in the difference between good …

Two airlines, one PR crisis. But who was left flying high?

By Julia Ruane,  One thing an airline can’t be without is pilots. Unfortunately for both Ryanair and American Airlines this year, scheduling ‘snafus’ meant that was exactly what they would be without. As a result, hundreds of thousands of passengers were affected across both sides of the pond. Each airline had potentially a major PR …

The why and how of critical thinking in PR

Critical thinking is an important skill for anyone. It’s something we like to see on CVs and LinkedIn profiles. It’s something we like to think we’re skilled in. Employers seem to be keen on hiring critical thinkers. But do they use them? Critical thinking is more of a science than an art. It takes the …

Does Public Relations have Imposter Syndrome?

By Emma Duke,  I changed roles recently. Well ok, it was a promotion. I became a Head of Communications. This role is simultaneously the most exciting job I never imagined existed and the most terrifying. I am ambitious. I’ve spent most of my career making the case to my bosses that I’m doing enough to progress to …

Why Facebook Should look Back to the Future

By Tessa Curtis, Principal & Director, Tessa Curtis Associates Facebook argues it doesn’t produce news, so rules and responsibilities on news publishers don’t apply. Increasingly, this feels like it misses the point. Were politicians and regulators to focus on the impact and influence of news rather than its production social media platforms would surely be centre …