Category: Public Relations

Strategy – the one word that counts

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By Kerry Savage As a young agency PR professional, no sooner had I read a client brief than a thousand tactics were whirling around in my head, most of which would generate a slew of media coverage for the client

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Posted in Public Relations

Transcending comms in post-conflict Belfast – #CareerWins with Michelle Canning

‘Peace walls’ are a vivid reminder of the troubles that have affected Northern Ireland in recent decades. Established in the 1970s, they were built in Belfast, Derry and elsewhere, segregating communities during a bitter conflict. Many of those communities remain

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Posted in CIPR, Editor's Picks, Public Relations

London attack: six tweets that show how the public sector comms stepped-up

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When a terror attack struck London the people who ran towards it were members of the public sector. We’re used to seeing police act when a man with a gun is on the loose. Brave? Yes. That’s what they’re trained

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Posted in Editor's Picks, Public Relations, Social Media

Communication and media response to the Westminster attack

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Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage needs to be challenged. Public relations students at Newcastle University are studying crisis communications this semester. They’ve had several sessions

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Posted in Featured, Public Affairs, Public Relations, Social Media

How to stop using words journalists hate in your press releases

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By Lorraine Forrest-Turner If you refer to your latest product launch as ‘pioneering’, ‘ground-breaking’, ‘innovative’ or ‘state-of-the-art’, you not only irritate journalists you also reduce your chances of getting decent coverage. How then do you swap the fluff for the

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Posted in Editor's Picks, Public Relations

What makes good public affairs advice?

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Public affairs is often more art than science but good advice should be based on solid foundations. Some of these are political, others more about behaviours. But if they come together then you get the good advice. Public affairs is

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Posted in Public Affairs, Public Relations Tagged with: , , ,

7 Things You MUST Understand for a Future in PR

  With the ever-increasing importance of digital media for public relations and marketing communications professionals, a new set of knowledge and skills has arisen if you want to future proof your career. A few short years ago, these were ‘nice-to-haves’.

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Posted in Editor's Picks, Marketing, Public Relations

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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Posted in Digital and Tech, Featured, Marketing, Public Relations, Social Media Tagged with: ,

How internal communicators can learn from Carpool Karaoke

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Love him or hate him, there’s no denying that English comedian James Corden’s stint as host of The Late Late Show sparked a new trend in the way we watch our favourite programmes. The battle for viewers no longer takes

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Posted in Editor's Picks, Internal Comms, Marketing, Public Relations, Social Media Tagged with:

12 tips for PR students to land expert interviews for dissertations or essays

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A considered approach will help land experts to interview for a dissertation or essay as part of your studies. Around 500 students in the UK are looking to land expert interviews with public relations practitioners for their dissertations. Add vocational

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Posted in Editor's Picks, Public Relations