Category: Public Relations

Cybersecurity and InfoSec aren’t for PRs to worry about… are they?

Image courtesy of flickr user Blue Coat Photos

Guest blog by PwC’s Craig McGill  “Cybersecurity? Eh? That’s not a PR thing is it? That’s for the geeks and techies” was how one person spoke to me about learning #PRFest is putting on a session on Cybersecurity. As the speaker for

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Posted in Digital and Tech, Editor's Picks, Public Relations

The perils of PRs jumping ‘all in’ on the election

Image courtesy of flickr user Helgi Halldórsson

Agency bosses calling on their clients to jump “all in” on the General Election in PR Week seemed, on the surface, like sound advice. But it misses a vital point: legally they may find themselves on dodgy ground if they do.

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Posted in Featured, Public Affairs, Public Relations

International communications – know your audience

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There’s nothing more exciting than working in the PR/Comms/Corporate Affairs of a multi-national organisation – different people, different cultures, a variety of religions and the constant juggle between ‘this is what I need to say’ and ‘this is how I

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Posted in Editor's Picks, Public Relations

United Airlines – more to reputation than a share price

By Nikki Francis-Jones For decades to come, events on United Airlines Flight 3411 on Sunday 9th April and the aftermath will go down in the annals as a ‘how not to’ manage a PR crisis in the digital age. The

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Posted in Editor's Picks, Public Relations Tagged with:

Will there ever be a non-election year?

Image courtesy of flickr user secretlondon123

By Carolyn Lochhead “Is the Queen dead?” Heads down, frantic googling. “Nope. The palace announces that. It’s either a general election or we’re at war”. Pause. “Is it wrong to hope for war?” This was the scene in my office

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Posted in Public Affairs, Public Relations

Pepsi and the dangers of politicising brands

It’s two weeks since the launch of Pepsi’s controversial advert featuring Kendall Jenner easing racial tension with a cold beverage but the story is still fizzing away. The soft drink giant quickly pulled the ad, which, as you no doubt

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Posted in Editor's Picks, Marketing, Public Relations Tagged with: ,

Communication and culture

Image courtesy of flickr user Daniel Chapman

By Di Burton FCIPR FCIPD “Culture eats strategy for breakfast, lunch and dinner” is a phrase originated by Peter Drucker and made famous by Mark Fields, President at Ford. And it’s an absolute reality. Any company disconnecting the two are

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Posted in Public Relations

‘We can never be sure of when tragedy will strike’

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For more than 50 years, iprovision has supported CIPR members and their families who have hit hard times – whether through illness, disability or unemployment. Our members are often unaware of the vital work undertaken by the charity. Last year,

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Posted in CIPR, Editor's Picks, Public Relations

Snap, crackle and political pop

Image courtesy of flickr user Tony Kennick

What does the snap General Election mean for the rest of the UK? Prime Minister Theresa May’s snap General Election announcement has left the political classes reeling. As recently as last month, Number 10 was pooh-poohing the idea of an

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Posted in Editor's Picks, Public Affairs, Public Relations

How will AI change PR and marketing?

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By Lance Concannon Artificial Intelligence has been one of the hottest topics in technology over the past year. As computers grow more able to solve complex problems without human intervention, the promise is that they’ll automate a lot of work that

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Posted in Digital and Tech, Featured, Public Relations