Category: Public Relations

How CEOs create their own crises. And what can you do about it?

Your CEO is the face, voice, and personality of your business. Along with the rest of the C-Suite, their words and actions can rapidly reinforce or ruin a reputation you and your communications team have worked tirelessly to build. Your

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Posted in CPD, Public Affairs, Public Relations

Meet a member: Kim Regisford Chart.PR, MCIPR

London-based in-house communicator Kim Regisford Chart.PR, MCIPR has been a CIPR member since 2013. In our latest member Q&A, she shares her thoughts on strategic PR and the challenges facing modern practice, including Brexit. Name: Kim Regisford Position: Head of

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Posted in CIPR, Public Relations

The Art of the Pitch – Advice from UAE Media on what works, and what doesn’t

The pitch – these two words can strike fear into the hearts of a PR executive. And with good reason; journalists can tear a pitch to shreds in the time it takes you to read this sentence. Perfecting a pitch

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Posted in Editor's Picks, Public Relations, Social Media

Communicating in a politically charged environment

Many organisations have to deal with the reality of communicating in a politically charged environment day in, day out. But what does that mean for their communications and what steps should they take? In the first place, it is important

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: ,

What can PR learn from living with Alexa?

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses

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Posted in Digital and Tech, Featured, Public Relations, Social Media

It’s Good to Talk

By Sabine Raabe Considering Public Relations ranked as the sixth most stressful job in 2016, it seems the profession is remarkably bad at talking about mental health. Perhaps it is the PR practitioner’s instinct to manage bad news that prevents

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Posted in Editor's Picks, Public Relations Tagged with:

University pay: how not to handle the media

By Paula Keaveney The media coverage of Universities in the past has tended to be of two types. There is material about research – praise for impressive breakthroughs or criticism of odd sounding studies. And there is material about fees

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Posted in Editor's Picks, Public Relations

Micro-targeted messages: Sinister manipulation or new PR reality?

Using data to shape your campaigns could leave you open to accusations of sinister scientific profiteering. By Charles Orton-Jones If the allegations are true, the EU referendum was as good as rigged. In a series of explosive articles for The

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , , ,

7 pearls of wisdom from the Shell Newsroom

We were inundated with responses to our story about organisations taking a ‘newsroom’ approach to comms (Q4 2016). So we asked Kunal Dutta, chief editor of digital channels at Shell, to tell us how its Inside Energy newsroom works, captivating

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Posted in Featured, Public Relations Tagged with: , ,

The real impact of fake news on business

By David Benigson, I recently blogged on how the phrase ‘fake news’ has evolved. And how in the majority, it’s been politicians, broadcasters, and celebrities that have played the role of both victim and perpetrator to the fake news mudslinging.

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: