Category: Public Relations

Corporate Value: Testing Times for Strategic Comms Ahead

By Simon Cole, Founding Partner, Reputation Dividend The idea that corporate reputations rank among industry’s most precious assets is no longer the subject of serious debate. Their impact is extensive, widely recognised and broadly felt, and the investor confidence many

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Posted in Editor's Picks, Public Relations Tagged with: , , ,

How comms can help transform charity transparency

The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough

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Posted in Editor's Picks, Marketing, Public Affairs, Public Relations

Getting ready for your first Gender Pay Audit

In a few months’ time many PR teams are going to face a major challenge when, for the first time, the law will require their employer or client to publish details of their own gender pay audit. The Fawcett Gender

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Posted in Diversity, Editor's Picks, Public Relations Tagged with: , ,

How to get the most out of Google Analytics for PR

It is demonstrably true that more and more PR practitioners are seeking to use Google Analytics (GA) as a key tool in measuring and evaluating key aspects of their communications work. However, it also remains true that there is a

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Posted in CIPR, CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media

Tech giants: why with great power should come content responsibility

Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher. In the background, playing on the radio the Spice Girls sing Wannabe. Spitting Image is on the

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , , , , ,

#MeToo to #HimThough: Why active language is so important

Can I tell you about when I was 15 and woke up to find a friend of my cousin’s groping me? My younger cousin was asleep in the bunk bed below. How about when a university lecturer asked me out

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Posted in Featured, Public Relations Tagged with: ,

PR in 2017: Doing the right thing, because it’s the right thing

By Brooke Kenyon Gazing into the future at the CIPR Channel Islands Forum: PR 2022 last month I was reassured that, whilst many elements of the PR role are susceptible to radical change over the coming decades – with reliance

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Posted in Editor's Picks, Public Relations Tagged with: ,

Seven tips for amazing web copy

You can spend hours perfecting your website, but the reality is 55 per cent of visitors spend fewer than 15 seconds on a single page. Here, Carla Mateus, account executive at technical PR agency, Stone Junction, explains how to make

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Posted in Editor's Picks, Public Relations

How to engage the C-suite about social media with authority and confidence

  “Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It

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Posted in Editor's Picks, Public Relations, Social Media

Northern Ireland offers lots to be PRoud about

On Friday I had the privilege of attending the CIPR’s PRide Awards in Belfast. It was an inspiring experience to see first hand the thriving industry in Northern Ireland and to hear members talk about where they’d like to see the

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Posted in CIPR, Public Relations Tagged with: ,