Category: Public Relations

The ‘ultimate’ guide to working with the media

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By Sue Grant, co-founder of OneChocolate Working with journalists can feel intimidating. Here are a few tips for getting the story out that you want to tell, ensuring you get the right message, angle and key points across: Preparing for

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Posted in Editor's Picks, Public Relations

The writing’s on the wall – copyright, art and PR

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BA is the latest corporation to be caught up in a controversy over the use of urban art following its advert on a Shoreditch street corner.  Art law specialists Tim Maxwell and Fred Clark explain why brands should be aware

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Posted in Editor's Picks, Marketing, Public Relations

Real creative culture

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By Johnny Pitt, Founder, Launch A regular question seems to crop up a fair bit at the moment. Maybe it’s because we’ve celebrated an agency birthday, or we’ve streamlined Launch PR to simply ‘Launch’ – or just because there’s really

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Posted in Featured, Public Relations

Not walking the talk is a form of self-harm

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By Sandra Macleod, Director, Reputation Dividend In the light of the latest 2017 UK Reputation Dividend Report where corporate reputations in the UK are valued at close to £1trn, a word of warning We all know that an organisation in possession of a

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Posted in Editor's Picks, Public Relations

NHS recruitment campaign sends out wrong message

Call it reassuring or horrifying, but the last few weeks have proved the advertising giants can get it wrong, very wrong. Taking the rawest of emotions, life defining private moments, and casting out for cynical public consumption – yes that’s

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Posted in Diversity, Editor's Picks, Public Affairs, Public Relations

Ctl-Alt-Delete: why we need to reset what we know about the relationship between politics and press

Image courtesy of flickr user Kevin Walsh

The symbiotic relationship between the press and politicians is always fraught. Without each other they cannot survive, the media need to share stories and the political classes need to push forward their messages, but too close a relationship and the

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Posted in Editor's Picks, Public Affairs, Public Relations

Why you should learn from the crisis that never happened

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Every time a crisis breaks you see the armchair PR experts popping up offering their wisdom about what company Y is doing wrong. If the company in trouble just listened to them then every crisis could be turned into an

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Posted in Editor's Picks, Public Relations Tagged with: , , ,

Too much information – Yuval Harari on the future of communicating

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In Homo Deus, Professor Yuval Harari paints head-scrambling pictures of the future, where power is freedom from misinformation, humans merge with robots, and people live to 200. In an Influence exclusive, he considers the evolution of communication Traditionally, people lived

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Posted in Editor's Picks, Public Relations Tagged with: , ,

Botox: Reading between the lines

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Think you know what Botox® is? You haven’t heard it from the comms team – pharmaceutical PR is one of the most tightly controlled sectors of the industry. But there are ways to get a message across… By Gabrielle Lane

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Posted in Editor's Picks, Public Relations

Beware of the bots – turbocharged messages, mindshare and influence

Image courtesy of flickr user Arthur Caranta

By Tessa Curtis, Principal & Director, Tessa Curtis Associates The fallout continues from not just the US elections, but also in France where fake news and allegations of Russian interference loomed large. Facebook is waking up. Aside from using external fact

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media