Category: Public Relations

5 reasons to go ahead with your broadcast PR story during the General Election

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By Alex Hesketh, Broadcast PR Executive, Shout! Communications You would be forgiven for assuming a PR generated story doesn’t stand a chance of making airtime in the run up to the General Election on June 8th. While the fever pitch

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Posted in Editor's Picks, Public Relations

Marketing software: help or hindrance?

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By Matt Eldridge, founder and head designer at Melt Design Don’t get me wrong, marketing software can be beneficial. But how do you know if you are benefitting from it, or merely just wasting money and resources on unnecessary techniques?  Last

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Talent comes second to character in public relations

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As an industry, we should pay as much importance to character and behaviour as we do to skills. I’ve always found the motto of Peter Schutz (former Porsche CEO) applicable to all sectors, PR included: “hire character, train skills”. Anyone

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Posted in Editor's Picks, Public Relations

How to turn pessimism in to a positive

By Alain de Botton Almost certainly, you’ve been having a bad time at work recently. In a perfect world, work should do so much for us: lend us purpose and a sense of achievement, offer us meaning and comradeship. But, invariably,

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Posted in Editor's Picks, Public Relations Tagged with: , , ,

The joy of emoji – behind the scenes of Durex’s safe sex campaign

Image courtesy of flickr user John Hoey

Adopting emoji – the native language of social media – could lead to record-breaking consumer awareness. That’s if Durex’s safe sex campaign is anything to go by By Gabrielle Lane As feedback for a campaign goes, “@durex stop trying to

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Posted in Editor's Picks, Public Relations, Social Media Tagged with: , , ,

Strong and stable – Does endless message repetition actually work?

Image courtesy of flickr user Karl-Ludwig Poggemann

By Robert Taylor Twenty years ago, Peter Mandelson spoke about messaging at a client event I organised. He was compelling, as you might imagine, full of great advice and revealing anecdotes. And I’ll remember to my dying day one particularly

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Posted in Editor's Picks, Public Affairs, Public Relations

Bringing a brand to life

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By Claire Eason-Bassett, Executive Producer, Mackerel Sky Events Brand activation can be one of the most effective and also the most challenging aspects of our communications repertoire.  Get it right, and it’s brilliant.  Get it wrong, and it’s game over.

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Posted in Editor's Picks, Public Relations

Why was North Korea ‘FunForLouis’?

Image courtesy of flickr user (stephan)

As a YouTube star glorifies his trip to a dictatorship, social media networks are becoming ethical minefields for brands By Andrew Lowry In August last year, the British YouTube star FunForLouis went to North Korea. He had a lovely time,

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Posted in Featured, Public Relations

Experts, egg plants, Botox and philosophy – Q2 Influence out this week

There aren’t many words on the cover of this month’s edition of Influence – but, as Durex’s safe sex campaign shows, an emoji can paint a thousand words. Deputy Editor Gabrielle Lane goes behind the scenes of a campaign that

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Posted in CIPR, Editor's Picks, Public Relations Tagged with:

Top tips for world class international PR and digital marketing

By Jill Coomber We’ve been running international consumer and B2B campaigns, for start-ups to megabrands, for the past 25 years so we have rich and deep expertise.  We often get into conversations with clients and prospects alike on this, so

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Posted in Editor's Picks, Marketing, Public Relations