Category: Public Relations

What has the CIPR ever done for me?

By Lee Cullen Chart.PR, MCIPR, Chartered Practitioner. Co-founder and Director at award-winning Cheshire agency, No Brainer. Coming into public relations as a journalism graduate, I have to be honest and say the CIPR wasn’t even on my radar until I

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Posted in Public Relations

Five movie making myths

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Video is a great communication tool with a vast range of potential uses in PR, including: Talking to staff Training Engaging with stakeholders Attracting media attention Employing professional videographers costs money, and lots of it. So, is it possible to

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations Tagged with:

The 5 Ps of political engagement

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Effective political engagement and public affairs can be full of difficult and challenging decisions but if you remember these five Ps then you will not go far wrong. There are, of course, no shortcuts to good public advice but we

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , ,

Get out of the office and listen

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We all think that in the world today we are more connected than at ever before and to some extent that is true. It is easy now to share information and updates across the world at the touch of a

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Posted in Internal Comms, Public Relations, Social Media

The value of membership

By Donna Castle Chart.PR MCIPR I was recently asked by CIPR to explain why I am a member in around 30 words. It sounded easy but I’ve been a member for almost all of my adult life and my membership

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Posted in CIPR, Public Relations

Can business leaders make U-turns?

Image courtesy of flickr user Bill Selak

I live in a world where transparency, honesty and truth are the pillars of my profession. I spend time with leaders crafting messages to ensure they are clear, factual and honest and we discuss and debate the best way to

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Posted in Editor's Picks, Internal Comms, Public Relations

Sir Winston Churchill’s ‘four ironclad rules’ of persuasive copywriting

Image courtesy of Imperial War Museum © IWM (MH 26392)

“Writing a book is an adventure. To begin with it is a toy, than an amusement. Then it becomes a mistress, and then it becomes a master, and then it becomes a tyrant and, in the last stage, just as

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Posted in Editor's Picks, Public Relations

Risk management and proving the value of public relations

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Can Public Relations practitioners consider themselves Risk Managers? Of course, they can. Can we present to our clients the suite of skills and expertise we have in Risk Management? Of course, we can. Risk Management has many definitions: the Institute

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Posted in Editor's Picks, Public Relations

Fighting flawed metrics in public relations

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Advertising Value Equivalent (AVE) festers as a public relations metric. It’s changing but slowly. Here’s what a best practice measurement approach looks like. “Worked in media measurement for all his life, achieved nothing. That’ll be on my tombstone,” joked Richard Bagnall.

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Posted in Editor's Picks, Public Relations

The post-truth world, the public sphere and public relations

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Later this month I’ll be taking part in the European Communications Convention in Munich.  The somewhat ambiguous title for this gathering is ‘You (won’t) get far by lying’, and delegates from all over Europe will be discussing topics including fake

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Posted in CIPR, Digital and Tech, Featured, Public Relations, Social Media