Category: Public Relations

Why 2017 is about media relations flex

When it comes to Media Relations strategy the current climate means you need to talk to clients about building a plan with serious ‘flex’. By Niki Wheeler, Director, Launch It takes agility to navigate a news agenda which must withstand

Full article here

Posted in Featured, Public Relations

Keeping mental health in mind

By Emma Bennett, editor, AB, One in four of us will experience a mental health problem in any given year. So even if we haven’t had to face our own issues, we probably know someone who has. Despite this, it’s

Full article here

Posted in Editor's Picks, Public Relations Tagged with: ,

Help write the CIPR’s story as part of 70th anniversary project

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The CIPR is 70 next year. It plans to create a book as part of a year of anniversary celebrations. It’s a special

Full article here

Posted in CIPR, Editor's Picks, Public Relations

Proving the Value of Social Media: A Detailed Case Study

In March this year I was contacted by a company called The Tattoo Shop for assistance with its social media strategy. Six months later and the company’s revenue has increased by an impressive 23%. As a case study, it goes

Full article here

Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: ,

Advertising Fraud: Can Artificial Intelligence Reduce It?

When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge

Full article here

Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations

Is internal social media a danger to mental health?

Earlier this year I started following Matt Haig on Twitter. This was partly because I was taking part in the charity ride to Hull which was linked to men’s mental health and suicide prevention. A few weeks ago, Matt shared

Full article here

Posted in Editor's Picks, Public Relations, Social Media Tagged with: ,

Negotiating the wasteland: why Internal Comms is just like Fallout

How is internal communication like gaming? Last week I had the privilege of sitting next to Ross Tarbard at the Intranet Now conference. He’s Senior Internal Communications Officer at the University of Leicester and has written for the All Things

Full article here

Posted in Editor's Picks, Internal Comms, Public Relations Tagged with: , ,

We’re still not getting our heads around mental health issues in PR

“My name’s Rob – I work in PR and I have depression”. It sounds like a confession at a self-help group. It feels like admitting some awful secret. It should be neither. By Robert Gage, Just to qualify at the

Full article here

Posted in Editor's Picks, Public Relations Tagged with: , ,

Social media stars breaching rules on promoting brands, watchdog says

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products.

Full article here

Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with:

The Reputation Game: The Power of Influencing How Others See You

Live Webinar and Q&A | Thursday 12th October | 1pm BST | Register Now By Signal Media Corporate change provides an opportunity for reputation engagement. Perceptions can be influenced through well thought out engagement strategies that connect the organisation, its

Full article here

Posted in Editor's Picks, Public Relations Tagged with: , ,