Category: Public Relations

Don’t be a Target: Protecting your social media brand

Image courtesy of flickr user Christiaan Colen

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business

Full article here

Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media Tagged with: , , ,

Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent

Full article here

Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: , , ,

Schwarzenegger on Marketing

Image courtesy of flickr user Gage Skidmore

Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.

Full article here

Posted in Editor's Picks, Marketing, Public Relations

Widening the circle: What businesses can learn from Theresa May’s close advisers

Image courtesy of flickr user Number 10

By Keith Brookbank Among the many shocking outcomes of last week’s General Election, perhaps the least surprising was the resignation of two people who were at the centre of ‘Brand Theresa May’. Fiona Hill and Nick Timothy, the Prime Minister’s co-chiefs

Full article here

Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , , , , ,

The Uber problems of fast-growth startups

Image courtesy of flickr user 5chw4r7z

By Jacqueline Purcell Chart.PR Uber’s CEO just took an indefinite leave of absence after a long string of scandals. When a company is constantly in trouble, look at the leadership. Founder and co-founder companies seem to be especially prone to instability.

Full article here

Posted in Editor's Picks, Public Relations Tagged with: , , , , ,

When the cameras go

Image courtesy of Lvi56 at wikimedia

I am getting used to hearing the words ‘you must have been busy for the past three weeks’. My answer usually is to just smile or to add ‘just a little bit’. I know people are just making polite conversation

Full article here

Posted in Editor's Picks, Public Relations Tagged with: , ,

How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently

Full article here

Posted in Editor's Picks, Marketing, Public Relations Tagged with: , , , , , , , , ,

Mind the PR Gap – what we can learn from each other

Image courtesy of CC at wikimedia

By Paula Keaveney I wonder how many times we’ve all said “if only I had known that” or “if only I met that person earlier”. The fact is, we are often so busy we don’t get the chance to look around

Full article here

Posted in Editor's Picks, Public Relations

What the heck just happened in Scotland?

Image courtesy of geograph

By Carolyn Lochhead Where does one start with a Scottish analysis of GE2017? Should we focus on the wounded but still dominant SNP? The jubilant Scottish Conservatives? The convalescent Scottish Labour Party? All are interesting angles, but they’ve been covered

Full article here

Posted in Editor's Picks, Public Affairs, Public Relations

Why change comms should be drawn

Image courtesy of pexels

How do you communicate change in your organisation? Do you use illustrations? Should you? Could you? I’ve got a guest post for you today examining this topic and providing food for thought when it comes to communicating visually. Virpi Oinonen @voinonen from

Full article here

Posted in Editor's Picks, Marketing, Public Relations