Category: Public Relations

How to use social media for Public Relations?

Image courtesy of flickr user Jason Howie

Social media and advertising go hand in hand. In fact, they want each other in order to function most efficiently. Brainy and receptive community management for a brand will frequently help or worsen a PR disaster as it discloses in

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Posted in Editor's Picks, Public Relations, Social Media Tagged with:

Would your leader work for your own company?

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By Victoria Tomlinson A few weeks ago I attended a CBI round table on the economy. Inevitably these mostly large employers started talking about the nightmare their businesses/organisations are going to face without cheap EU labour. I have added the word

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Posted in Editor's Picks, Public Relations

AVEs – useful benchmark or a complete lie?

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The continuing existence of Advertising Value Equivalent (AVE) as a metric is something that few people in the PR world do not have an opinion on. Whether it’s the fundamental problem of aligning earned coverage with paid for advertising or

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Posted in Editor's Picks, Public Relations

Sex, violence and the information overflow that serves us

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By Magdalena Dobosz “If you want to sell a story, write about sex and violence.” Is something I heard once from a journalist. The more ridiculous a story is, the more our imagination works. The more it works, the busier our

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Posted in Editor's Picks, Public Relations, Social Media

9 key things you need to know how to do to future proof your career in PR

A couple of weeks ago I published a post looking at topic areas you must have an understanding of if you want a future in PR. It covered things including online behaviour, link building and the intersection of different types

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Posted in Editor's Picks, Marketing, Public Relations

Is Twitter’s R&D a case of flogging a dead (race) horse?

Image courtesy of flickr user Aurelijus Valeiša

Twitter has invested $2.2bn in research and development over the last three years. But with growth in net revenue slowing considerably in 2016, it appears this sizeable investment is no longer paying dividends. Data for this post can be found here.

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Posted in Editor's Picks, Public Relations, Social Media

Top Tips for an Irresistible Subject Line

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Guest blog by Suzanne Whittal, Email Campaign Executive for Enabler Inboxes around the world are bombarded by around 205 billion emails every day, so a strong subject line will make or break your email’s chances of being noticed, let alone opened. Discover how

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

It’s time for communications professionals to be confident

Image courtesy of flickr user Matt Brown

By Victoria Tomlinson What is the role of a communications professional?  Are they there to push out the ‘corporate message’ or to challenge the very core of what the company should be doing? Should comms people have known and challenged the

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Posted in Editor's Picks, Internal Comms, Public Relations

Future of project engagement

Image courtesy of flickr user Speak Your Mind

The engagement with the local community is arguably the most important part of project development. Sadly, too often it is simply viewed as ‘something that has to be done’. At the same time, community expectations are rising. So what does

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Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , , ,

Six reasons why communication should be part of the productivity debate

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I have heard a lot this week about productivity and the need to improve it in the UK. But at no point in any of the interviews has anyone mentioned the role Communication can play. It is easy to focus

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Posted in Featured, Internal Comms, Public Relations