It’s Time to End Racist Soap Adverts Forever

Personal care brand Dove hit the headlines last month for the wrong reasons. Dove manufacturer Unilever was accused of running a racist marketing campaign by social media users. They were reacting angrily to a Facebook ad that appeared to show a black woman turn white after using Dove body wash. Yes, you read that correctly. …

Mobile is not as important as we think

With Black Friday and CyberMonday upon us and the start of the Christmas shopping season, it’s no wonder there are all sorts of articles about how to use the Internet to sell more. Much of that information is focusing on the power of the smartphone. Indeed, one study has shown that mobile-driven purchasing is now behind …

Leadership, common ground and citizen focus – a new guide for public sector comms in Northern Ireland

Public sector communications is challenging. In Northern Ireland, it is no less so. It’s also changing. By Ann Williamson, Last year, a group of professionals came together to set up the Northern Ireland Public Sector Communications Forum (NIPSCF). We have been supported in this journey by the Cabinet Office and Government Communications Services. We wanted to …

Museum Digital Engagement: Ireland to New Zealand

I’m on my way my way back from a whirlwind one-night-trip to the city of Wellington, in the North Island of New Zealand, a short flight away from my home town of Dunedin in the South. But since emigrating a year ago, Dunedin is my second home town. Belfast was my first. Continuing my work …

How Digital Transformation will Advance China’s Economy

The global networked economy thrives on new ideas and innovation. Across the globe, more nations are making technology-centered strategies the focal point of their economic development. Amid ongoing digital transformation, the world is entering the era of the digital economy, a trend that is very evident in China. Against this backdrop, the definition of the …

Preventing creative burnout

Creative burnout makes you feel exhausted and drained of any interest or inspiration. It tends to start with tasks taking longer than they usually would. For example, a proposal that usually takes you three hours to draft now takes four or five. For me, the first signs of creative burnout are the immense struggle to …

Public relations in 2018

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress. This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working …

Public relations calendar for 2018

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. Thank you to everyone who contributed. Please tweet me @wadds if there’s an event that you think I should add. March 14 March – Sir Stephen Tallents Memorial Lecture, London 21 …