Category: Social Media

Post-truth and new horizons for corp comms

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By Tessa Curtis, Principal & Director, Tessa Curtis Associates An extraordinary woman died recently, aged 106, called Brunhilde Pomsel. Once secretary to Goebbels, the Nazi propaganda chief, she was remarkable not just for surviving the horrors of the era but also

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Posted in Featured, Public Relations, Social Media

NEWS FLASH: Fake news at the Parish pump… and what comms and PR people need to do about it

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You need to think about fake news. Not the click-bait churned out by Moldovan teenagers in their bedrooms but the stuff on your neighbourhood Facebook group or page and newspaper comments page. Around the village, estate, town or city where

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Posted in Editor's Picks, Public Relations, Social Media

Twitter needs to find its “pulse”

  Lissted’s Tweetsdistilled experiment is coming to an end. The Twitter accounts created have been popular with all types of users. They provide a blueprint for how Twitter could use such feeds to: increase ad impressions, encourage engagement, improve sign

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Snapchat – Business fool or tool?

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By Rajmeena Aujla, Associate Director, The PR Office When my sister sends me Snaps via Snapchat, on a daily basis of my nephew looking like a cute bunny with huge floppy ears, or splashing out rainbow vomit, and my current

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Are we running the news or is the news running us?

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Fake news has now become a phenomenon that is well written about, however we have only touched the surface as twitter bots are on the rise. In a recent BBC article it emerged that there are not only over 350,000

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Speaking out: stakeholders on social

The NHS and Sweden are empowering citizens and employees to share stories on Twitter, however the US National Park Service tells an entirely different type of story. Stakeholder advocacy is in vogue among public relations practitioners as a form of

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Posted in Editor's Picks, Public Relations, Social Media

How to write a social media compliance procedure

Image courtesy of flickr Christiaan Colen

Whilst the best known digital campaigns tend to be consumer focused, regulated industries are the heartbeat behind the UK economy. The services sector in the UK accounts for 80% of GDP and financial services are an important part of this.

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Putting the PR in Video Production

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Video is a superb communication tool for communicating PR messages.  Yet most of us have little experience of creating videos beyond shooting the odd clip of children, pets or holidays.  That’s extraordinary, given video’s potential and popularity as a medium.

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Posted in CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , ,

5 reasons your Facebook page isn’t generating likes

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By Larry Alton Part of being an entrepreneur is learning how to navigate the world of online marketing, which includes social media marketing. Today, most business owners use Facebook as their main marketing platform because it has the potential to

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

12 social media and digital trends for business in 2017

Image courtesy of flickr Christiaan Colen

  By Ben Pindar Last year I made a series of social media predictions for 2016 and, somewhat surprisingly, I was right! So, here I go again, aiming to predict the social media and digital trends businesses should be watching

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Posted in Digital and Tech, Public Relations, Social Media