Category: Social Media

The Art of the Pitch – Advice from UAE Media on what works, and what doesn’t

The pitch – these two words can strike fear into the hearts of a PR executive. And with good reason; journalists can tear a pitch to shreds in the time it takes you to read this sentence. Perfecting a pitch

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Posted in Editor's Picks, Public Relations, Social Media

What can PR learn from living with Alexa?

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses

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Posted in Digital and Tech, Featured, Public Relations, Social Media

Micro-targeted messages: Sinister manipulation or new PR reality?

Using data to shape your campaigns could leave you open to accusations of sinister scientific profiteering. By Charles Orton-Jones If the allegations are true, the EU referendum was as good as rigged. In a series of explosive articles for The

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , , ,

The real impact of fake news on business

By David Benigson, I recently blogged on how the phrase ‘fake news’ has evolved. And how in the majority, it’s been politicians, broadcasters, and celebrities that have played the role of both victim and perpetrator to the fake news mudslinging.

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Perspectives on blogging in the UK

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017

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Posted in Editor's Picks, Marketing, Public Relations, Social Media

Podcasts, Podcasts and more Podcasts. Just remove the Comments!

If, like me, you’re a news junkie who feels they spend far too much time in a car, you’re in luck. The UAE’s media outlets have gone on a Podcast frenzy. The Gulf News business desk began their podcasting about

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Content key factor in bloggers’ relationship with PR

By Jake O’Neill, The latest UK Bloggers Survey has revealed a huge difference in the relationship between bloggers and PRs – with the bloggers subject matter being the key factor. While the majority of bloggers have good PR relationships, this

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Video times: Updated optimum video lengths for social media

There is nothing that is quite as good as showing you the fractured landscape than video. Time was when there was one home for video and that was on YouTube. You filmed it, posted it to YouTube and then pasted

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Posted in Digital and Tech, Editor's Picks, Public Affairs, Social Media

Can brands take the gamble out of personalised social media campaigns?

As The National Lottery dampens the flames of its hijacked social campaign, the big question is, is there a guaranteed way for brands to run safe personalised online campaigns? By Adam Hildreth Just like playing the lottery, the lure of the

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Posted in Featured, Public Relations, Social Media Tagged with: ,

Is fake news the modern day junk food?

We all have a responsibility as news consumers to ensure we’re maintaining a balanced diet of sources to help minimise our exposure to misinformation and fake news. By David Benigson, CEO and founder of Signal Media The New Yorker editor David

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