Category: Social Media

How to use social media for Public Relations?

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Social media and advertising go hand in hand. In fact, they want each other in order to function most efficiently. Brainy and receptive community management for a brand will frequently help or worsen a PR disaster as it discloses in

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Posted in Editor's Picks, Public Relations, Social Media Tagged with:

Sex, violence and the information overflow that serves us

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By Magdalena Dobosz “If you want to sell a story, write about sex and violence.” Is something I heard once from a journalist. The more ridiculous a story is, the more our imagination works. The more it works, the busier our

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Posted in Editor's Picks, Public Relations, Social Media

Is Twitter’s R&D a case of flogging a dead (race) horse?

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Twitter has invested $2.2bn in research and development over the last three years. But with growth in net revenue slowing considerably in 2016, it appears this sizeable investment is no longer paying dividends. Data for this post can be found here.

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Posted in Editor's Picks, Public Relations, Social Media

Top Tips for an Irresistible Subject Line

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Guest blog by Suzanne Whittal, Email Campaign Executive for Enabler Inboxes around the world are bombarded by around 205 billion emails every day, so a strong subject line will make or break your email’s chances of being noticed, let alone opened. Discover how

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Preparing for #Brexit

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Jo-ann Robertson and I have been working on a project at Ketchum to help organisations get ready for Brexit. We’ve launched it today as the UK Government triggered the process. Are you ready for Brexit? Writing in PRWeek today Ketchum

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Posted in All, Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: ,

Uber’s Very Bad Horrible String of Events

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Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

London attack: six tweets that show how the public sector comms stepped-up

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When a terror attack struck London the people who ran towards it were members of the public sector. We’re used to seeing police act when a man with a gun is on the loose. Brave? Yes. That’s what they’re trained

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Posted in Editor's Picks, Public Relations, Social Media

Communication and media response to the Westminster attack

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Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage needs to be challenged. Public relations students at Newcastle University are studying crisis communications this semester. They’ve had several sessions

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Posted in Editor's Picks, Featured, Public Affairs, Public Relations, Social Media

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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How internal communicators can learn from Carpool Karaoke

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Love him or hate him, there’s no denying that English comedian James Corden’s stint as host of The Late Late Show sparked a new trend in the way we watch our favourite programmes. The battle for viewers no longer takes

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