Category: Social Media

London attack: six tweets that show how the public sector comms stepped-up

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When a terror attack struck London the people who ran towards it were members of the public sector. We’re used to seeing police act when a man with a gun is on the loose. Brave? Yes. That’s what they’re trained

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Posted in Editor's Picks, Public Relations, Social Media

Communication and media response to the Westminster attack

Image courtesy of flickr user Lee Bailey

Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage needs to be challenged. Public relations students at Newcastle University are studying crisis communications this semester. They’ve had several sessions

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Posted in Featured, Public Affairs, Public Relations, Social Media

Should you stop advertising on Google?

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Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has

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Posted in Digital and Tech, Featured, Marketing, Public Relations, Social Media Tagged with: ,

How internal communicators can learn from Carpool Karaoke

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Love him or hate him, there’s no denying that English comedian James Corden’s stint as host of The Late Late Show sparked a new trend in the way we watch our favourite programmes. The battle for viewers no longer takes

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Posted in Editor's Picks, Internal Comms, Marketing, Public Relations, Social Media Tagged with:

Get out of the office and listen

Image courtesy of flickr user D Coetzee

We all think that in the world today we are more connected than at ever before and to some extent that is true. It is easy now to share information and updates across the world at the touch of a

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Posted in Internal Comms, Public Relations, Social Media

The post-truth world, the public sphere and public relations

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Later this month I’ll be taking part in the European Communications Convention in Munich.  The somewhat ambiguous title for this gathering is ‘You (won’t) get far by lying’, and delegates from all over Europe will be discussing topics including fake

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Posted in CIPR, Digital and Tech, Featured, Public Relations, Social Media

Plan in peacetime

Image courtesy of Max Pixel

I was part of a discussion about ‘fake news’ at the Chartered Institute of Public Relations (CIPR) North West event last week. One of the other speakers, the esteemed Steve Kuncewicz, made the point that you need to prepare for

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Posted in Editor's Picks, Public Relations, Social Media

5 Strategies for Managing an Online Crisis

Barely a week passes when a company or brand doesn’t hit the news for all the wrong reasons. Uber CEO Travis Kalanick videod being a jerk to one of his drivers; the PwC Oscars’ Best Picture mis-announcement calamity; Samsung’s flammable

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Posted in Editor's Picks, Public Relations, Social Media

Have PRs been too slow to adopt SEO?

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One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Copywriting, media relations, people management, crisis communications, messaging, media training and analyst relations are just

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with:

Commenting: A matter of perspective

One of the great benefits offered by the social web is the open way in which people can connect, not only via the obvious means of social networks but also through engaging in discourse and conversation in the commenting sections

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media