Category: Social Media

Can brands take the gamble out of personalized social media campaigns?

As The National Lottery dampens the flames of its hijacked social campaign, the big question is, is there a guaranteed way for brands to run safe personalized online campaigns? By Adam Hildreth Just like playing the lottery, the lure of the

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Is fake news the modern day junk food?

We all have a responsibility as news consumers to ensure we’re maintaining a balanced diet of sources to help minimise our exposure to misinformation and fake news. By David Benigson, CEO and founder of Signal Media The New Yorker editor David

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The unexplored ethical boundaries of big data and how it is used

‘Accept’ and ‘Agree with the Terms and Conditions’ are as common today as checking our social media feed. In most cases, we do not have a choice but to ‘agree’ and ‘accept’ if we wish to acquire a certain product,

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How a supermarket chain uses Facebook at work

How can a supermarket chain use Facebook’s enterprise social network to connect employees? I’ve interviewed Daniel Chasemore, Communications Manager at Countdown Supermarkets in New Zealand to find out. They were the first business in the country to use Workplace, formerly known as

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Posted in Digital and Tech, Editor's Picks, Internal Comms, Public Relations, Social Media

Social media marketing measurements that matter

Serena Ehrlich is the social media guru for Business Wire. Tasked with taming social, mobile and evolving media technologies, Serena spoke to the Arketi Group about the best social media metrics to measure. Arketi Group: Why does measurement matter in social

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Is your content legal? Q & A with Al Tamimi’s Fiona Robertson

There’s few people who know more about UAE’s media laws than Al Tamimi’s Fiona Robertson, who has strived to raise awareness of legislation that impacts those working in communications and marketing. I had the fortune of sitting down with Fiona,

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5 easy ways to protect your IT from hackers & malware

By Sarah Adams, Uh oh. It’s a Wednesday morning, you’ve got a big presentation due that afternoon, but the files on your PC are somehow in lockdown and you can’t get hold of any of the info and data you

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The Top 11 Social Media Crises of 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed

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Posted in Editor's Picks, Public Relations, Social Media

Our practical steps for better blogger engagement

By Ruth Roache The media landscape has changed dramatically as the worlds of social, digital and traditional PR collide. Word of mouth is nothing new, but recommendations from high profile bloggers can reach thousands and often millions of people through

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Posted in Editor's Picks, Public Relations, Social Media

Are you ready for GDPR and shadow comms?

Do your employees use personal messaging apps such as WhatsApp at work to help them do their job? I’ve written before about the rise of ‘shadow IT’ – decisions and technology being introduced without the knowledge of corporate IT departments.

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Posted in Digital and Tech, Editor's Picks, Internal Comms, Public Relations, Social Media