Category: Social Media

Beware of the bots – turbocharged messages, mindshare and influence

Image courtesy of flickr user Arthur Caranta

By Tessa Curtis, Principal & Director, Tessa Curtis Associates The fallout continues from not just the US elections, but also in France where fake news and allegations of Russian interference loomed large. Facebook is waking up. Aside from using external fact

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

The joy of emoji – behind the scenes of Durex’s safe sex campaign

Image courtesy of flickr user John Hoey

Adopting emoji – the native language of social media – could lead to record-breaking consumer awareness. That’s if Durex’s safe sex campaign is anything to go by By Gabrielle Lane As feedback for a campaign goes, “@durex stop trying to

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Posted in Editor's Picks, Public Relations, Social Media Tagged with: , , ,

The Role of Social Media in Business

By Rachel Summers From its humble origins as a platform for students to communicate, social media has taken the world by storm and changed almost every kind of interaction. These changes include how we do business, and there’s a huge

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Posted in Public Relations, Social Media

Why PR needs to do SEO and NEO

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Public relations has a paradox: on the one hand it needs to measure to the nth degree its impact in the digital world and embrace Search Engine Optimization (SEO) led PR. (Check out Stella Bayles’ excellent introduction). On the other, it

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

The fictional influencer – the sobering truth about Louise Delage

To her thousands of Instagram followers Louise Delage was an attractive Parisienne living a glamorous life. In reality she was a work of fiction created to highlight the rise in everyday alcoholism among young women. By Alex Benady Instagram added

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: ,

What you know about link building is probably wrong

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And it’s not your fault. Here’s the thing: When it comes to marketing your business, there are 2 types of link, not 1 as many people seem to believe! There’s the type of link you already know about. This is where a

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media

Does business use of social media do more harm than good?

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You cannot move for advice on using social media. Almost everywhere you look these days someone (probably me) is sharing information about the power of social media, particularly for businesses – such as the Top 10 Social Media Tools. You

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Posted in Editor's Picks, Marketing, Public Relations, Social Media

Tackling manipulation on Twitter

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Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Users need to be vigilant to sources of abuse. Twitter saw a six percent year on year increase of monthly active users

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Posted in Editor's Picks, Public Relations, Social Media

How to use social media for Public Relations?

Image courtesy of flickr user Jason Howie

Social media and advertising go hand in hand. In fact, they want each other in order to function most efficiently. Brainy and receptive community management for a brand will frequently help or worsen a PR disaster as it discloses in

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Posted in Editor's Picks, Public Relations, Social Media Tagged with:

Sex, violence and the information overflow that serves us

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By Magdalena Dobosz “If you want to sell a story, write about sex and violence.” Is something I heard once from a journalist. The more ridiculous a story is, the more our imagination works. The more it works, the busier our

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Posted in Editor's Picks, Public Relations, Social Media