Category: Social Media

Don’t be a Target: Protecting your social media brand

Image courtesy of flickr user Christiaan Colen

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business

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Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent

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Here’s the reason why Facebook stories are failing

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On the first day, Evan Spiegal created Snapchat. On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost identical

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Content Marketing: what you need to know about humanisation

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By Christelle Macri It is easy to lose track of the human factor in online marketing. Even if you maintain consistently high levels of quality content, the obligatory focus on SEO and other technical aspects of your texts can easily affect

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media

Social media advocacy: next level engagement

Image courtesy of flickr user mkhmarketing

By Craig Hurring I had the great privilege of presenting recently at MemCom2017, the conference and awards for the UK’s membership organisations and professional bodies. My speech primarily addressed the steps my most recent employer, the Chartered Management Institute (CMI),

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Posted in Editor's Picks, Public Relations, Social Media

Beware of the bots – turbocharged messages, mindshare and influence

Image courtesy of flickr user Arthur Caranta

By Tessa Curtis, Principal & Director, Tessa Curtis Associates The fallout continues from not just the US elections, but also in France where fake news and allegations of Russian interference loomed large. Facebook is waking up. Aside from using external fact

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

The joy of emoji – behind the scenes of Durex’s safe sex campaign

Image courtesy of flickr user John Hoey

Adopting emoji – the native language of social media – could lead to record-breaking consumer awareness. That’s if Durex’s safe sex campaign is anything to go by By Gabrielle Lane As feedback for a campaign goes, “@durex stop trying to

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The Role of Social Media in Business

By Rachel Summers From its humble origins as a platform for students to communicate, social media has taken the world by storm and changed almost every kind of interaction. These changes include how we do business, and there’s a huge

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Posted in Public Relations, Social Media

Why PR needs to do SEO and NEO

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Public relations has a paradox: on the one hand it needs to measure to the nth degree its impact in the digital world and embrace Search Engine Optimization (SEO) led PR. (Check out Stella Bayles’ excellent introduction). On the other, it

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

The fictional influencer – the sobering truth about Louise Delage

To her thousands of Instagram followers Louise Delage was an attractive Parisienne living a glamorous life. In reality she was a work of fiction created to highlight the rise in everyday alcoholism among young women. By Alex Benady Instagram added

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