Category: Social Media

Chatbots as a public relations tool: proceed with caution

Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot.   Chatbots are software applications

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Are you GDPR ready?

Conventional wisdom would have us believe that it’s love that makes the world go around.  Or money.  But in the 21st century, digital age, it’s actually data that’s the most valuable currency of all. Capturing, analysing and utilising data to

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

DO A DONCASTER: The greatest piece of digital content from local government ever

Ladies and gentlemen, in Northern England this week a powerboat was dumped on the street and as a result Doncaster Council won the internet. The speed boat will not be the only thing dumped across the country with the cost

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Posted in Digital and Tech, Editor's Picks, Public Affairs, Public Relations, Social Media

How to get the most out of Google Analytics for PR

It is demonstrably true that more and more PR practitioners are seeking to use Google Analytics (GA) as a key tool in measuring and evaluating key aspects of their communications work. However, it also remains true that there is a

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Posted in CIPR, CPD, Digital and Tech, Editor's Picks, Public Relations, Social Media

Tech giants: why with great power should come content responsibility

Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher. In the background, playing on the radio the Spice Girls sing Wannabe. Spitting Image is on the

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , , , , ,

How to engage the C-suite about social media with authority and confidence

  “Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It

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Posted in Editor's Picks, Public Relations, Social Media

Proving the Value of Social Media: A Detailed Case Study

In March this year I was contacted by a company called The Tattoo Shop for assistance with its social media strategy. Six months later and the company’s revenue has increased by an impressive 23%. As a case study, it goes

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: ,

Is internal social media a danger to mental health?

Earlier this year I started following Matt Haig on Twitter. This was partly because I was taking part in the charity ride to Hull which was linked to men’s mental health and suicide prevention. A few weeks ago, Matt shared

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Posted in Editor's Picks, Public Relations, Social Media Tagged with: ,

Social media stars breaching rules on promoting brands, watchdog says

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products.

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with:

3 issues today’s crisis comms professional needs to tackle

Image courtesy of pixabay

It doesn’t take a genius to tell you that the world is changing, and with it the way that crises develop. I was listening to a very engaging podcast by the Gulf News business team, with communications professional Omar Qirem

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Posted in Public Relations, Social Media