Category: Social Media

What you know about link building is probably wrong

Image courtesy of pixabay

And it’s not your fault. Here’s the thing: When it comes to marketing your business, there are 2 types of link, not 1 as many people seem to believe! There’s the type of link you already know about. This is where a

Full article here

Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media

Does business use of social media do more harm than good?

Image courtesy of flickr user Blogtrepreneur

You cannot move for advice on using social media. Almost everywhere you look these days someone (probably me) is sharing information about the power of social media, particularly for businesses – such as the Top 10 Social Media Tools. You

Full article here

Posted in Editor's Picks, Marketing, Public Relations, Social Media

Tackling manipulation on Twitter

Image courtesy of flickr user mkhmarketing

Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Users need to be vigilant to sources of abuse. Twitter saw a six percent year on year increase of monthly active users

Full article here

Posted in Editor's Picks, Public Relations, Social Media

How to use social media for Public Relations?

Image courtesy of flickr user Jason Howie

Social media and advertising go hand in hand. In fact, they want each other in order to function most efficiently. Brainy and receptive community management for a brand will frequently help or worsen a PR disaster as it discloses in

Full article here

Posted in Editor's Picks, Public Relations, Social Media Tagged with:

Sex, violence and the information overflow that serves us

Image courtesy of pixabay

By Magdalena Dobosz “If you want to sell a story, write about sex and violence.” Is something I heard once from a journalist. The more ridiculous a story is, the more our imagination works. The more it works, the busier our

Full article here

Posted in Editor's Picks, Public Relations, Social Media

Is Twitter’s R&D a case of flogging a dead (race) horse?

Image courtesy of flickr user Aurelijus Valeiša

Twitter has invested $2.2bn in research and development over the last three years. But with growth in net revenue slowing considerably in 2016, it appears this sizeable investment is no longer paying dividends. Data for this post can be found here.

Full article here

Posted in Editor's Picks, Public Relations, Social Media

Top Tips for an Irresistible Subject Line

Image courtesy of pixabay

Guest blog by Suzanne Whittal, Email Campaign Executive for Enabler Inboxes around the world are bombarded by around 205 billion emails every day, so a strong subject line will make or break your email’s chances of being noticed, let alone opened. Discover how

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Preparing for #Brexit

Image courtesy of publicdomainpictures.net

Jo-ann Robertson and I have been working on a project at Ketchum to help organisations get ready for Brexit. We’ve launched it today as the UK Government triggered the process. Are you ready for Brexit? Writing in PRWeek today Ketchum

Full article here

Posted in All, Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: ,

Uber’s Very Bad Horrible String of Events

Image courtesy of flickr user Daniel Voyager

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

Full article here

Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

London attack: six tweets that show how the public sector comms stepped-up

Image courtesy of wikimedia

When a terror attack struck London the people who ran towards it were members of the public sector. We’re used to seeing police act when a man with a gun is on the loose. Brave? Yes. That’s what they’re trained

Full article here

Posted in Editor's Picks, Public Relations, Social Media