Category: Social Media

Inside the Corbyn campaign team – guest blog from Steve Howell

In his role as deputy director of strategy and comms for the Labour Party, Steve Howell played an important role in one of the most spectacular fightbacks in British political history. Ahead of speaking a CIPR Greater London Group’s #DrinknThink event,

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Posted in Editor's Picks, Public Affairs, Public Relations, Social Media Tagged with: , , , ,

Public research and the need to get face-to-face with our audiences

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To say that the last year or so has been a shock to the system would be an understatement. In the UK we’ve been handed Brexit, and the US has elected a billionaire President with no political experience. Many of

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: ,

How the Media Industry can regain its influence in today’s Social Media world

Print may not be dead in the region, but are there ways that the media industry can regain influence lost to social media celebrities? (image source http://abcodigital.com) I recently had an email exchange with a colleague in the PR industry

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Posted in Public Relations, Social Media

Are marketers going down the wrong road?

Image courtesy of Ab Fab Marketing Plymouth

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated

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Posted in All, Digital and Tech, Editor's Picks, Featured, Marketing, Public Relations, Social Media Tagged with: , , ,

Don’t be a Target: Protecting your social media brand

Image courtesy of flickr user Christiaan Colen

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media Tagged with: , , ,

Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: , , ,

Here’s the reason why Facebook stories are failing

Image courtesy of pixabay

On the first day, Evan Spiegal created Snapchat. On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost identical

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Content Marketing: what you need to know about humanisation

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By Christelle Macri It is easy to lose track of the human factor in online marketing. Even if you maintain consistently high levels of quality content, the obligatory focus on SEO and other technical aspects of your texts can easily affect

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media

Social media advocacy: next level engagement

Image courtesy of flickr user mkhmarketing

By Craig Hurring I had the great privilege of presenting recently at MemCom2017, the conference and awards for the UK’s membership organisations and professional bodies. My speech primarily addressed the steps my most recent employer, the Chartered Management Institute (CMI),

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Posted in Editor's Picks, Public Relations, Social Media

Beware of the bots – turbocharged messages, mindshare and influence

Image courtesy of flickr user Arthur Caranta

By Tessa Curtis, Principal & Director, Tessa Curtis Associates The fallout continues from not just the US elections, but also in France where fake news and allegations of Russian interference loomed large. Facebook is waking up. Aside from using external fact

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media