Category: Social Media

Get out of the office and listen

Image courtesy of flickr user D Coetzee

We all think that in the world today we are more connected than at ever before and to some extent that is true. It is easy now to share information and updates across the world at the touch of a

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Posted in Internal Comms, Public Relations, Social Media

The post-truth world, the public sphere and public relations

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Later this month I’ll be taking part in the European Communications Convention in Munich.  The somewhat ambiguous title for this gathering is ‘You (won’t) get far by lying’, and delegates from all over Europe will be discussing topics including fake

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Posted in CIPR, Digital and Tech, Featured, Public Relations, Social Media

Plan in peacetime

Image courtesy of Max Pixel

I was part of a discussion about ‘fake news’ at the Chartered Institute of Public Relations (CIPR) North West event last week. One of the other speakers, the esteemed Steve Kuncewicz, made the point that you need to prepare for

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Posted in Editor's Picks, Public Relations, Social Media

5 Strategies for Managing an Online Crisis

Barely a week passes when a company or brand doesn’t hit the news for all the wrong reasons. Uber CEO Travis Kalanick videod being a jerk to one of his drivers; the PwC Oscars’ Best Picture mis-announcement calamity; Samsung’s flammable

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Posted in Editor's Picks, Public Relations, Social Media

Have PRs been too slow to adopt SEO?

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One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Copywriting, media relations, people management, crisis communications, messaging, media training and analyst relations are just

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with:

Commenting: A matter of perspective

One of the great benefits offered by the social web is the open way in which people can connect, not only via the obvious means of social networks but also through engaging in discourse and conversation in the commenting sections

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media

Employee Advocacy: A brilliant opportunity or yet another channel to tame?

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Employee advocacy is something clients ask me about on an almost weekly basis. How do you do it, and do it well without it becoming seen another campaign from the PR or comms teams. Done well, it can not only

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Posted in Editor's Picks, Public Relations, Social Media

Who socialises business strategy – PR or marketing?

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To many, the reputational importance of publicly speaking to anyone and everyone on social media means that public relations is best placed to devise an organisation’s social media policy. Therefore, when social media strategist and consultant, Matt Jackson, tweeted that

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Posted in Editor's Picks, Public Relations, Social Media

Post-truth and new horizons for corp comms

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By Tessa Curtis, Principal & Director, Tessa Curtis Associates An extraordinary woman died recently, aged 106, called Brunhilde Pomsel. Once secretary to Goebbels, the Nazi propaganda chief, she was remarkable not just for surviving the horrors of the era but also

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Posted in Featured, Public Relations, Social Media

NEWS FLASH: Fake news at the Parish pump… and what comms and PR people need to do about it

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You need to think about fake news. Not the click-bait churned out by Moldovan teenagers in their bedrooms but the stuff on your neighbourhood Facebook group or page and newspaper comments page. Around the village, estate, town or city where

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Posted in Editor's Picks, Public Relations, Social Media