Micro-targeted messages: Sinister manipulation or new PR reality?

Using data to shape your campaigns could leave you open to accusations of sinister scientific profiteering. By Charles Orton-Jones If the allegations are true, the EU referendum was as good as rigged. In a series of explosive articles for The Observer, investigative journalist Carole Cadwalladr argued that the Leave campaign conducted “military-grade psychological warfare” on …

The real impact of fake news on business

By David Benigson, I recently blogged on how the phrase ‘fake news’ has evolved. And how in the majority, it’s been politicians, broadcasters, and celebrities that have played the role of both victim and perpetrator to the fake news mudslinging. However, in the business world, when the mud of fake news sticks the cost can …

Perspectives on blogging in the UK

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals …

Content key factor in bloggers’ relationship with PR

By Jake O’Neill, The latest UK Bloggers Survey has revealed a huge difference in the relationship between bloggers and PRs – with the bloggers subject matter being the key factor. While the majority of bloggers have good PR relationships, this varies wildly depending on the influencer’s specialist subject. Parenting bloggers come out on top – …

Video times: Updated optimum video lengths for social media

There is nothing that is quite as good as showing you the fractured landscape than video. Time was when there was one home for video and that was on YouTube. You filmed it, posted it to YouTube and then pasted the URL all over the web but no longer. How different optimum video length was …

Is fake news the modern day junk food?

We all have a responsibility as news consumers to ensure we’re maintaining a balanced diet of sources to help minimise our exposure to misinformation and fake news. By David Benigson, CEO and founder of Signal Media The New Yorker editor David Remnick took to the stage at Cannes Lions this year to discuss how brands can maintain …

The unexplored ethical boundaries of big data and how it is used

‘Accept’ and ‘Agree with the Terms and Conditions’ are as common today as checking our social media feed. In most cases, we do not have a choice but to ‘agree’ and ‘accept’ if we wish to acquire a certain product, to subscribe to a service or to download various e-books/articles etc. To marketers and even …

How a supermarket chain uses Facebook at work

How can a supermarket chain use Facebook’s enterprise social network to connect employees? I’ve interviewed Daniel Chasemore, Communications Manager at Countdown Supermarkets in New Zealand to find out. They were the first business in the country to use Workplace, formerly known as Facebook at Work. Countdown is one of New Zealand’s largest employers, with over 18,000 people …