Social media marketing measurements that matter

Serena Ehrlich is the social media guru for Business Wire. Tasked with taming social, mobile and evolving media technologies, Serena spoke to the Arketi Group about the best social media metrics to measure. Arketi Group: Why does measurement matter in social marketing? Serena Ehrlich: The entire premise of measurement really went mainstream over a decade ago because of the …

Is your content legal? Q & A with Al Tamimi’s Fiona Robertson

There’s few people who know more about UAE’s media laws than Al Tamimi’s Fiona Robertson, who has strived to raise awareness of legislation that impacts those working in communications and marketing. I had the fortune of sitting down with Fiona, to talk content. I started by asking, what is legal and illegal when it comes …

5 easy ways to protect your IT from hackers & malware

By Sarah Adams, Uh oh. It’s a Wednesday morning, you’ve got a big presentation due that afternoon, but the files on your PC are somehow in lockdown and you can’t get hold of any of the info and data you need. Worse, there’s a buzz on Twitter about your client’s under-wraps new product – the …

The Top 11 Social Media Crises of 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member …

Our practical steps for better blogger engagement

By Ruth Roache The media landscape has changed dramatically as the worlds of social, digital and traditional PR collide. Word of mouth is nothing new, but recommendations from high profile bloggers can reach thousands and often millions of people through Instagram, Twitter and Facebook. It’s essential for brands to understand the importance of engaging with …

Are you ready for GDPR and shadow comms?

Do your employees use personal messaging apps such as WhatsApp at work to help them do their job? I’ve written before about the rise of ‘shadow IT’ – decisions and technology being introduced without the knowledge of corporate IT departments. Now it appears shadow communications is on the rise. Is it just the latest phrase, …

Inside the Corbyn campaign team – guest blog from Steve Howell

In his role as deputy director of strategy and comms for the Labour Party, Steve Howell played an important role in one of the most spectacular fightbacks in British political history. Ahead of speaking a CIPR Greater London Group’s #DrinknThink event, Steve gives us his view on how they turned things around. Theresa May just appointed …

Are marketers going down the wrong road?

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated marketing campaigns were produced so that people could see a marketing message in several different …