Tag: Brand Psychology

Are marketers going down the wrong road?

Image courtesy of Ab Fab Marketing Plymouth

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated

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Posted in All, Digital and Tech, Editor's Picks, Featured, Marketing, Public Relations, Social Media Tagged with: , , ,

Brand Psychology: Jonathan Gabay at CIPR

Make enough connections in someone’s head and they’ll remember your product forever. That was the message from reputation and brand management expert Jonathan Gabay when he spoke at CIPR’s London HQ earlier this week. Gabay takes a psycho-sociological approach to brand management and turned

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Posted in Public Relations Tagged with: , , ,