Tag: cipr

Controlling interviews with core messages

Controlling a media interview is vital if it’s to work for you. Bridging, closing off and positive messaging are all brilliant ways to ensure it’s your message that gets transmitted. Yet probably the most effective, and simplest, interview control technique

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Posted in CPD, Editor's Picks, Public Relations Tagged with: , , , , ,

The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is

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Social Media in Financial Services – latest c-suite podcast

+Please subscribe, rate & review the c-suite podcast series on iTunes to help us up the charts+ It felt a bit like the X Factor this month given how many journey references my guests made, but these were stories I was really

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A campaign must have total certainty about its audience – do your research!

Zoe Clapp is the Director of Communications for UKTV, the company behind a number of TV channels including Dave, Watch and Gold. Earlier this year UKTV ran the highly successful ‘Chocobatch’ campaign which saw a life-sized Benedict Cumberbatch created out

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Top 10 takeaways from the new UK Govt Comms Plan

The Government Communications Service (GCS) has set out its communications plan for the year ahead, revealing the four themes that communicators across the Civil Service must get across in their work. Launched today, the fourth annual Government Communications Plan has the

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Why the West, the UK Government and the Police will lose the communications war against Isis and Islamist extremists

The UK Government’s efforts to fight the ‘poison of Islamist extremism’ is guilty of waging a communications war using the equivalent of pea-shooters and telegraph wires. Judging by the comments made today by the Prime Minister David Cameron and the

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Posted in Marketing, Public Relations Tagged with: , , , ,

Summer Reads: Marketers Are From Mars, Consumers Are From New Jersey, by Bob Hoffman

As part of our #SummerOfCPD, we want to promote the many ways in which you can do some self-reflective learning and top up your CIPR CPD points. Whether you are by the poolside or just slowing down at the office,

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PR now matters in the boardroom so must get more professional – says CIPR Outstanding Young Communicator

Since the financial crisis, reputation is now on the senior agenda and this is driving an increase in professionalism across the industry, that’s the view of the newly crowned CIPR Outstanding Young Communicator. Valentina Kristensen has recently taken up a

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CIPR’s Integrated Report ‘helps build stakeholder confidence’

Two weeks ago the CIPR launched its first ever Integrated Report (<IR>) in to the health of the organisation. The move was designed to help the CIPR think about value beyond financial terms – something which fits in to a

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Move from destructive to constructive PR measures – says Bridget Aherne CIPR & IoD PR Director of the Year

Image courtesy of pixabay

It might not seem too surprising to describe the job of fire and rescue services as saving lives but when you think of them performing that job you wouldn’t be blamed for thinking of images more akin to the Blazing

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