Tag: conservative party

Theresa May at CPC17: When it rains in Manchester, it pours

APCO director, Leon Cook, looks back at a turbulent week at the Conservative Party Conference. As we descended on Manchester for the annual Conservative Party conference, a tremendous amount of speculation focused on two things; could the party membership forgive

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Selling policy – the Government and the Human Rights Act

Image courtesy of IBT

You might think that given that the Conservatives have barely finished celebrating their unexpected election victory they might not feel the need to justify a policy that had appear on their manifesto – but when it comes to the Human

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Posted in CIPR, Editor's Picks, Public Affairs, Public Relations Tagged with: , , , , , , , ,

No such thing as an organic campaign – take-homes from the Social Media World Forum

There’s no such thing as an organic only campaign – the question is the ratio between paid-for and organic growth. A one-to-one ratio and you’re doing well. That was the message Amex’s Simon Veaney gave to the Social Media World

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Posted in CIPR, Digital and Tech, Editor's Picks, Social Media Tagged with: , , , , , , , , , , ,

Getting the message across – a look at the General Election campaigns

With the Queen’s Speech read the dust has now started to settle from the shock result of the General Election, and the Labour Party is asking itself why its message did not attract enough ballot box ticks. While senior members

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Posted in CIPR, Editor's Picks, Public Affairs, Public Relations Tagged with: , , , , , , , ,