Tag: digital marketing

PR: Is it getting harder?

Image courtesy of flickr user Anne-Lise Heinrichs

By Rob John, Is digital PR getting harder? In some ways yes, but it’s not all bad news. Stay committed to good storytelling and embrace change – it brings a broad range of new and exciting opportunities. For those of

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Posted in Public Relations Tagged with: ,

Are marketers going down the wrong road?

Image courtesy of Ab Fab Marketing Plymouth

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated

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Posted in All, Digital and Tech, Editor's Picks, Featured, Marketing, Public Relations, Social Media Tagged with: , , ,

How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently

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Posted in Editor's Picks, Marketing, Public Relations Tagged with: , , , , , , , , ,

Planning Your Editorial Calendar – Getting Ahead of Your Marketing Comms


As a marketer, there’s nothing worse than the frantic last-minute creation of new content or scrambling for a topic to post about. From erratic emails to hurried hashtags, when it comes to your marketing communications sometimes being reactive isn’t always

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Posted in Editor's Picks, Marketing Tagged with: ,