Tag: email marketing

Planning Your Editorial Calendar – Getting Ahead of Your Marketing Comms

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As a marketer, there’s nothing worse than the frantic last-minute creation of new content or scrambling for a topic to post about. From erratic emails to hurried hashtags, when it comes to your marketing communications sometimes being reactive isn’t always

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Posted in Editor's Picks, Marketing Tagged with: ,

Spam filters – What are they and how to avoid them

Spam filter problems are something you’ll probably come across during your time as an email marketer.  At present just 79%* of permission-based emails actually reach customer inboxes, as ISPs (Internet Service Providers) and spam filters constantly try to find better ways

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Tracking Your email campaigns: the key metrics for reporting and analytics

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So much information is available about email campaigns now that it can be hard to separate out what’s useful and what’s not, and sometimes even harder to know how to use the data you have to inform and improve your future

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Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations Tagged with: , ,

Email Marketing: Back to Basics

Email marketing traditionally has the highest ROI of any digital channel and is one of the most effective tactics to use within an integrated marketing mix. In an era when existing and potential customers are accessible 24/7 via a smartphone,

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