Why Facebook Should look Back to the Future

By Tessa Curtis, Principal & Director, Tessa Curtis Associates Facebook argues it doesn’t produce news, so rules and responsibilities on news publishers don’t apply. Increasingly, this feels like it misses the point. Were politicians and regulators to focus on the impact and influence of news rather than its production social media platforms would surely be centre …

Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves. The collapse in costs of generating and distributing information have brought many benefits. The social web has: Democratised communication Enabled brands to speak directly with …

Tech giants: why with great power should come content responsibility

Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher. In the background, playing on the radio the Spice Girls sing Wannabe. Spitting Image is on the telly. And, at the cinema, Jerry Maguire is the name of the new Tom Cruise …

Social Media & Storytelling, a CIPR Hack Day

Are you sitting comfortably? Good, then we can begin.  Storytelling was the theme for this week’s CIPR’s Social Media Panel Hack Day. The group met to discuss the relative merits of telling a tale as part of a social media PR strategy. Unlike a conventional panel discussion however, the group opened up the floor to …