Tag: Marketing

Uber’s Very Bad Horrible String of Events

Image courtesy of flickr user Daniel Voyager

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

Social media is boring

Social media is boring. There, I said it. Social media is the world’s biggest conversation, although to me, its beginning to feel there’s so very little being said. I know numerous people who, for one reason or another, have had

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Posted in Public Relations, Social Media Tagged with: , , ,

5 Tips for Building A Brand with Integrity

Image courtesy of flickr user Nguyen Hung Vu

Can you imagine a world where a product actually worked as advertised?  How many times have you started using a new product, only to discover that the product isn’t up for the challenge?  I have purchased countless programs that promised

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Posted in Editor's Picks, Public Relations Tagged with: , , , ,

International Startups in the Hyper-connected 21st Century

Want to know the weirdest part about starting a company overseas? I didn’t live there! There’s an increasingly large segment of the population that is conducting its entire business online. A great website that’s interactive and fun? Check. A mailing

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Posted in Digital and Tech Tagged with: , , , , , , ,

Investments in Digital Tech Rebounding

To many watching Wall Street, it may have seemed that investment in the technology companies bringing us our digital world were in freefall. After all, with the crazy multiples that entrepreneurs in the golden tech regions demand, it’s understandable that

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Posted in Digital and Tech Tagged with: , , , ,

Reignite Your Marketing Communications for the Digital Era

Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and

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Posted in Marketing Tagged with: , ,

How to increase your website engagement

For customers, it can seem that every website they come across wants them to fill out a form or hand over information. Email addresses, dates of birth, phone numbers, these are all things they can be asked to deliver again

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Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , ,

Are the top 10 UK PR agencies able to make their own sites rank on Google?

Are the top 10 UK Public Relations agencies good at their own SEO (Search Engine Optimisation)?   According to the ballpark, approximate data from the online competitor analysis tool Semrush, 6/10 of the top UK Public Relations agencies by fee

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Posted in Digital and Tech Tagged with: , , ,

A campaign must have total certainty about its audience – do your research!

Zoe Clapp is the Director of Communications for UKTV, the company behind a number of TV channels including Dave, Watch and Gold. Earlier this year UKTV ran the highly successful ‘Chocobatch’ campaign which saw a life-sized Benedict Cumberbatch created out

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Posted in Editor's Picks, Marketing, Public Relations Tagged with: , , , , , , , ,