Tag: Marketing

Are marketers going down the wrong road?

Image courtesy of Ab Fab Marketing Plymouth

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated

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Posted in All, Digital and Tech, Editor's Picks, Featured, Marketing, Public Relations, Social Media Tagged with: , , ,

Don’t be a Target: Protecting your social media brand

Image courtesy of flickr user Christiaan Colen

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business

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How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently

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Uber’s Very Bad Horrible String of Events

Image courtesy of flickr user Daniel Voyager

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

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Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

Social media is boring

Social media is boring. There, I said it. Social media is the world’s biggest conversation, although to me, its beginning to feel there’s so very little being said. I know numerous people who, for one reason or another, have had

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Posted in Public Relations, Social Media Tagged with: , , ,

5 Tips for Building A Brand with Integrity

Image courtesy of flickr user Nguyen Hung Vu

Can you imagine a world where a product actually worked as advertised?  How many times have you started using a new product, only to discover that the product isn’t up for the challenge?  I have purchased countless programs that promised

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International Startups in the Hyper-connected 21st Century

Want to know the weirdest part about starting a company overseas? I didn’t live there! There’s an increasingly large segment of the population that is conducting its entire business online. A great website that’s interactive and fun? Check. A mailing

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Investments in Digital Tech Rebounding

To many watching Wall Street, it may have seemed that investment in the technology companies bringing us our digital world were in freefall. After all, with the crazy multiples that entrepreneurs in the golden tech regions demand, it’s understandable that

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Reignite Your Marketing Communications for the Digital Era

Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and

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How to increase your website engagement

For customers, it can seem that every website they come across wants them to fill out a form or hand over information. Email addresses, dates of birth, phone numbers, these are all things they can be asked to deliver again

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