Tag: measurement

Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: , , ,

PR Measurement: The good, the bad and the irrelevant…

Papillon PR’s Account Director, Sarah Murray, gives her views on the good, the bad and the irrelevant tools for measuring and evaluating PR. Those of us under the age of 25 (ahem) may often hear PR veterans harking back to

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Posted in Public Relations Tagged with: , ,

Making measurement mainstream in public relations

Image courtesy of Flickr user antony_mayfield

Another year, another round of discussions of the importance of measurement in public relations.  The International Association for Measurement and Evaluation in Communication at its annual conference held last week in Stockholm concluded with a number of commitments to revitalise

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Posted in CIPR, Editor's Picks, Public Relations Tagged with: , , ,