Tag: PR theory

The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is

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Posted in Editor's Picks, Featured, Public Relations Tagged with: , ,

How are we linking theory and practice? A big question for public relations

I am conducting research as part of my CIPR Diploma studies and I am keen to find out more about the practical applications of theory into our work as PR practitioners. Many of us have undertaken programmes of continued professional

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