Tag: pr

The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is

Full article here

Posted in Editor's Picks, Featured, Public Relations Tagged with: , ,

Today’s News, Tomorrow’s Fish Wrapper: The Death of Print Media

Trainee Account Executive at Papillon PR, Steph Marshall, explores the place of print in a digital world. When a piece of print media arrives at the office, it’s like a PR’s birthday card: an often beautifully designed celebration of the

Full article here

Posted in Public Relations Tagged with: , , , ,

Managing Crisis Communications

Papillon PR’s Managing Director, Katie Whirledge, gives her views on the importance of clear and controlled reputation management when negative news threatens the future of your business… There’s no such thing as bad publicity? Well, we’d beg to differ, along

Full article here

Posted in Public Relations Tagged with: , , , ,

PR Measurement: The good, the bad and the irrelevant…

Papillon PR’s Account Director, Sarah Murray, gives her views on the good, the bad and the irrelevant tools for measuring and evaluating PR. Those of us under the age of 25 (ahem) may often hear PR veterans harking back to

Full article here

Posted in Public Relations Tagged with: , ,

It’s all in your imagination…

Account Director, Sarah Murray, gives her views on the perception of Public Relations and how these misconceptions can stifle creativity in the industry. PR is a sector that many have found difficult to define, even PR professionals themselves. Perhaps it is

Full article here

Posted in Public Relations Tagged with: , , ,

Social Media in Financial Services – latest c-suite podcast

+Please subscribe, rate & review the c-suite podcast series on iTunes to help us up the charts+ It felt a bit like the X Factor this month given how many journey references my guests made, but these were stories I was really

Full article here

Posted in Editor's Picks, Public Relations, Social Media Tagged with: , , , , , , , , , , , , , , ,

Are the top 10 UK PR agencies able to make their own sites rank on Google?

Are the top 10 UK Public Relations agencies good at their own SEO (Search Engine Optimisation)?   According to the ballpark, approximate data from the online competitor analysis tool Semrush, 6/10 of the top UK Public Relations agencies by fee

Full article here

Posted in Digital and Tech Tagged with: , , ,

A campaign must have total certainty about its audience – do your research!

Zoe Clapp is the Director of Communications for UKTV, the company behind a number of TV channels including Dave, Watch and Gold. Earlier this year UKTV ran the highly successful ‘Chocobatch’ campaign which saw a life-sized Benedict Cumberbatch created out

Full article here

Posted in Editor's Picks, Marketing, Public Relations Tagged with: , , , , , , , ,

Top 10 takeaways from the new UK Govt Comms Plan

The Government Communications Service (GCS) has set out its communications plan for the year ahead, revealing the four themes that communicators across the Civil Service must get across in their work. Launched today, the fourth annual Government Communications Plan has the

Full article here

Posted in CIPR, Editor's Picks, Public Relations Tagged with: , , , , ,

Why the West, the UK Government and the Police will lose the communications war against Isis and Islamist extremists

The UK Government’s efforts to fight the ‘poison of Islamist extremism’ is guilty of waging a communications war using the equivalent of pea-shooters and telegraph wires. Judging by the comments made today by the Prime Minister David Cameron and the

Full article here

Posted in Marketing, Public Relations Tagged with: , , , ,