Tag: pr

Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent

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Posted in Editor's Picks, Marketing, Public Relations, Social Media Tagged with: , , ,

How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently

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Posted in Editor's Picks, Marketing, Public Relations Tagged with: , , , , , , , , ,

PR crisis communication in an age of lowest possible cost

Image courtesy of flickr user Joe The Goat Farmer

The last few weeks have made me stop and think: in this age of lowest possible cost, can PR be taken seriously when it provides advice on preventing and managing crises?  Do boards regard us as too enlightened in seeking

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Posted in Editor's Picks, Public Relations Tagged with: ,

The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is

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Posted in Editor's Picks, Featured, Public Relations Tagged with: , ,

Today’s News, Tomorrow’s Fish Wrapper: The Death of Print Media

Trainee Account Executive at Papillon PR, Steph Marshall, explores the place of print in a digital world. When a piece of print media arrives at the office, it’s like a PR’s birthday card: an often beautifully designed celebration of the

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Posted in Public Relations Tagged with: , , , ,

Managing Crisis Communications

Papillon PR’s Managing Director, Katie Whirledge, gives her views on the importance of clear and controlled reputation management when negative news threatens the future of your business… There’s no such thing as bad publicity? Well, we’d beg to differ, along

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Posted in Public Relations Tagged with: , , , ,

PR Measurement: The good, the bad and the irrelevant…

Papillon PR’s Account Director, Sarah Murray, gives her views on the good, the bad and the irrelevant tools for measuring and evaluating PR. Those of us under the age of 25 (ahem) may often hear PR veterans harking back to

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Posted in Public Relations Tagged with: , ,

It’s all in your imagination…

Account Director, Sarah Murray, gives her views on the perception of Public Relations and how these misconceptions can stifle creativity in the industry. PR is a sector that many have found difficult to define, even PR professionals themselves. Perhaps it is

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Posted in Public Relations Tagged with: , , ,

Social Media in Financial Services – latest c-suite podcast

+Please subscribe, rate & review the c-suite podcast series on iTunes to help us up the charts+ It felt a bit like the X Factor this month given how many journey references my guests made, but these were stories I was really

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Posted in Editor's Picks, Public Relations, Social Media Tagged with: , , , , , , , , , , , , , , ,

Are the top 10 UK PR agencies able to make their own sites rank on Google?

Are the top 10 UK Public Relations agencies good at their own SEO (Search Engine Optimisation)?   According to the ballpark, approximate data from the online competitor analysis tool Semrush, 6/10 of the top UK Public Relations agencies by fee

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Posted in Digital and Tech Tagged with: , , ,