Tag: pr

How to deliver reform

According to David Miliband, the core to any successful reform programme is Government leadership, business innovation and popular mobilisation. But this takes a lot of effort to put these into place, not least using public affairs techniques. Miliband, the former

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PR: Is it getting harder?

Image courtesy of flickr user Anne-Lise Heinrichs

By Rob John, Is digital PR getting harder? In some ways yes, but it’s not all bad news. Stay committed to good storytelling and embrace change – it brings a broad range of new and exciting opportunities. For those of

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Three men on a wall help young Londoners find work!

As we know, influencer marketing is taking over, with more and more of our clients asking for influencer-led campaigns. That said, we feel there’s still a lot of miseducation surrounding the use of influencers, both in selection and execution. In

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Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent

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How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently

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PR crisis communication in an age of lowest possible cost

Image courtesy of flickr user Joe The Goat Farmer

The last few weeks have made me stop and think: in this age of lowest possible cost, can PR be taken seriously when it provides advice on preventing and managing crises?  Do boards regard us as too enlightened in seeking

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The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is

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Today’s News, Tomorrow’s Fish Wrapper: The Death of Print Media

Trainee Account Executive at Papillon PR, Steph Marshall, explores the place of print in a digital world. When a piece of print media arrives at the office, it’s like a PR’s birthday card: an often beautifully designed celebration of the

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Managing Crisis Communications

Papillon PR’s Managing Director, Katie Whirledge, gives her views on the importance of clear and controlled reputation management when negative news threatens the future of your business… There’s no such thing as bad publicity? Well, we’d beg to differ, along

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PR Measurement: The good, the bad and the irrelevant…

Papillon PR’s Account Director, Sarah Murray, gives her views on the good, the bad and the irrelevant tools for measuring and evaluating PR. Those of us under the age of 25 (ahem) may often hear PR veterans harking back to

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