Tag: public relations

How to use social media for Public Relations?

Image courtesy of flickr user Jason Howie

Social media and advertising go hand in hand. In fact, they want each other in order to function most efficiently. Brainy and receptive community management for a brand will frequently help or worsen a PR disaster as it discloses in

Full article here

Posted in Editor's Picks, Public Relations, Social Media Tagged with:

Strategic partnerships, PR and reputation management interplay

Image courtesy of pixabay

Strategic Partnerships have become popular in recent years. This is evidenced by research from PWC’s Global CEO Survey which found that 48% of global CEO’s plan to pursue strategic partnerships to achieve increased profitability and growth.   The digital sector

Full article here

Posted in Editor's Picks Tagged with: , , , , ,

Understanding, knowledge and problem solving 

Earlier this month I blogged about the importance of speaking to customers and service users (Get out and listen). I am still doing that and finding it one of the most useful things I have done. But there has been

Full article here

Posted in All, CIPR, CPD, Editor's Picks, Public Relations Tagged with: ,

Uber’s Very Bad Horrible String of Events

Image courtesy of flickr user Daniel Voyager

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only

Full article here

Posted in All, Digital and Tech, Diversity, Featured, Marketing, Public Affairs, Public Relations, Social Media Tagged with: , , , , , ,

Historical symmetry – from the Berlin Wall to President Trump

Image courtesy of flickr user Gage Skidmore

What role does PR play in the political rhetoric that has convinced the voting majority to elect a President unproven in public office? November 9 is a historic day. In 1989, one of the most symbolic political events of the

Full article here

Posted in Editor's Picks, Public Affairs, Public Relations Tagged with: , ,

Managing Crisis Communications

Papillon PR’s Managing Director, Katie Whirledge, gives her views on the importance of clear and controlled reputation management when negative news threatens the future of your business… There’s no such thing as bad publicity? Well, we’d beg to differ, along

Full article here

Posted in Public Relations Tagged with: , , , ,

How are we linking theory and practice? A big question for public relations

I am conducting research as part of my CIPR Diploma studies and I am keen to find out more about the practical applications of theory into our work as PR practitioners. Many of us have undertaken programmes of continued professional

Full article here

Posted in Public Relations Tagged with: , , , , ,

Social Media in Financial Services – latest c-suite podcast

+Please subscribe, rate & review the c-suite podcast series on iTunes to help us up the charts+ It felt a bit like the X Factor this month given how many journey references my guests made, but these were stories I was really

Full article here

Posted in Editor's Picks, Public Relations, Social Media Tagged with: , , , , , , , , , , , , , , ,

A campaign must have total certainty about its audience – do your research!

Zoe Clapp is the Director of Communications for UKTV, the company behind a number of TV channels including Dave, Watch and Gold. Earlier this year UKTV ran the highly successful ‘Chocobatch’ campaign which saw a life-sized Benedict Cumberbatch created out

Full article here

Posted in Editor's Picks, Marketing, Public Relations Tagged with: , , , , , , , ,

Top 10 takeaways from the new UK Govt Comms Plan

The Government Communications Service (GCS) has set out its communications plan for the year ahead, revealing the four themes that communicators across the Civil Service must get across in their work. Launched today, the fourth annual Government Communications Plan has the

Full article here

Posted in CIPR, Editor's Picks, Public Relations Tagged with: , , , , ,