Tag: social media

Three men on a wall help young Londoners find work!

As we know, influencer marketing is taking over, with more and more of our clients asking for influencer-led campaigns. That said, we feel there’s still a lot of miseducation surrounding the use of influencers, both in selection and execution. In

Full article here

Posted in Public Relations Tagged with: , ,

Don’t be a Target: Protecting your social media brand

Image courtesy of flickr user Christiaan Colen

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business

Full article here

Posted in Digital and Tech, Editor's Picks, Marketing, Public Relations, Social Media Tagged with: , , ,

How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently

Full article here

Posted in Editor's Picks, Marketing, Public Relations Tagged with: , , , , , , , , ,

Strikes in an age of social media

Image courtesy of flickr user Rohin Francis

The strike on Southern Rail is the longest rail strike for decades and in contrast to strikes of the past is taking place in the era of social media. But what lessons could the Rail Maritime and Transport Union (RMT)

Full article here

Posted in Editor's Picks, Public Affairs, Public Relations, Social Media Tagged with: ,

Social media is boring

Social media is boring. There, I said it. Social media is the world’s biggest conversation, although to me, its beginning to feel there’s so very little being said. I know numerous people who, for one reason or another, have had

Full article here

Posted in Public Relations, Social Media Tagged with: , , ,

Social Media in Financial Services – latest c-suite podcast

+Please subscribe, rate & review the c-suite podcast series on iTunes to help us up the charts+ It felt a bit like the X Factor this month given how many journey references my guests made, but these were stories I was really

Full article here

Posted in Editor's Picks, Public Relations, Social Media Tagged with: , , , , , , , , , , , , , , ,

Influence with CEO is key – Social Media and Crisis Comms

The timely subject for the latest podcast was the role of social media in handling crisis comms. Following the Thomas Cook tragedy, the scandal surrounding FIFA and the awful scenes at Alton Towers which resulted in a 17 year old

Full article here

Posted in CIPR, Digital and Tech, Public Relations, Social Media Tagged with: , , ,

No such thing as an organic campaign – take-homes from the Social Media World Forum

There’s no such thing as an organic only campaign – the question is the ratio between paid-for and organic growth. A one-to-one ratio and you’re doing well. That was the message Amex’s Simon Veaney gave to the Social Media World

Full article here

Posted in CIPR, Digital and Tech, Editor's Picks, Social Media Tagged with: , , , , , , , , , , ,

How to stand out in a cluttered newsfeed – Sprinklr’s Jessica Gioglio at CIPR Social Shorts

We are in the middle of a ‘visual revolution’ and PR needs to make sure that it is not left behind – that was the message from Jessica Gioglio during her headline talk on visual storytelling at CIPR’s Russell Square

Full article here

Posted in Digital and Tech, Editor's Picks, Public Relations, Social Media Tagged with: , , , , , , , , , , , , ,

Social Media & Storytelling, a CIPR Hack Day

Are you sitting comfortably? Good, then we can begin.  Storytelling was the theme for this week’s CIPR’s Social Media Panel Hack Day. The group met to discuss the relative merits of telling a tale as part of a social media

Full article here

Posted in Digital and Tech, Public Relations, Social Media Tagged with: , , , , , ,