Exploring the impact of AI on PR and discourse in the public sphere

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already …

Museum Digital Engagement: Ireland to New Zealand

I’m on my way my way back from a whirlwind one-night-trip to the city of Wellington, in the North Island of New Zealand, a short flight away from my home town of Dunedin in the South. But since emigrating a year ago, Dunedin is my second home town. Belfast was my first. Continuing my work …

How Digital Transformation will Advance China’s Economy

The global networked economy thrives on new ideas and innovation. Across the globe, more nations are making technology-centered strategies the focal point of their economic development. Amid ongoing digital transformation, the world is entering the era of the digital economy, a trend that is very evident in China. Against this backdrop, the definition of the …

Chatbots as a public relations tool: proceed with caution

Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot.   Chatbots are software applications that interact with people in natural language. They’re a new channel for discourse between an …

A question of trust

Recently, Amazon has announced something that many consider a step too far and it’s made me think about how and why we decide to trust certain brands, what it takes to earn that trust and what happens when that trust is broken. Amazon has developed some outstanding innovations, such as Amazon Prime Now providing one-hour …

Are you GDPR ready?

Conventional wisdom would have us believe that it’s love that makes the world go around.  Or money.  But in the 21st century, digital age, it’s actually data that’s the most valuable currency of all. Capturing, analysing and utilising data to engage with existing and potential customers has become core to the way most organisations operate.  …