Max Clifford: ‘Bell Pottinger for celebrities’

BBC News channel called Max Clifford “Britain’s best-known PR man” (5:15 pm news on 10th December 2018), Daily Mirror called him a “PR guru” and The Sun called him “king of spin”. In his own words, in “Max Clifford: Read all about it”, Clifford described what it was that he did: “What Johnny [Haynes] was …

Nine leadership lessons for communicators

Over time it seems that the term ‘leadership’ has become part of the jargon of middle management that infuriates so many comms people and leaves many thinking of a po-faced Ian Fletcher from W1A. However we shouldn’t make this mistake because if you look closely at every organisation you’ve worked in the difference between good …

The why and how of critical thinking in PR

Critical thinking is an important skill for anyone. It’s something we like to see on CVs and LinkedIn profiles. It’s something we like to think we’re skilled in. Employers seem to be keen on hiring critical thinkers. But do they use them? Critical thinking is more of a science than an art. It takes the …

Does Public Relations have Imposter Syndrome?

By Emma Duke,  I changed roles recently. Well ok, it was a promotion. I became a Head of Communications. This role is simultaneously the most exciting job I never imagined existed and the most terrifying. I am ambitious. I’ve spent most of my career making the case to my bosses that I’m doing enough to progress to …

Exploring the impact of AI on PR and discourse in the public sphere

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already …

Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves. The collapse in costs of generating and distributing information have brought many benefits. The social web has: Democratised communication Enabled brands to speak directly with …