Why Facebook Should look Back to the Future

By Tessa Curtis, Principal & Director, Tessa Curtis Associates Facebook argues it doesn’t produce news, so rules and responsibilities on news publishers don’t apply. Increasingly, this feels like it misses the point. Were politicians and regulators to focus on the impact and influence of news rather than its production social media platforms would surely be centre …

7 tips for “one of the best” webinars

Last night I watched a webinar about using LinkedIn to build your networks and business. Even though I deliver something very similar, you can always learn more. Despite having a keen interest in the subject, I nearly abandoned it after just five minutes. Why? Because the presenters went on and on ….and on about themselves …

Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves. The collapse in costs of generating and distributing information have brought many benefits. The social web has: Democratised communication Enabled brands to speak directly with …

Museum Digital Engagement: Ireland to New Zealand

I’m on my way my way back from a whirlwind one-night-trip to the city of Wellington, in the North Island of New Zealand, a short flight away from my home town of Dunedin in the South. But since emigrating a year ago, Dunedin is my second home town. Belfast was my first. Continuing my work …

Chatbots as a public relations tool: proceed with caution

Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot.   Chatbots are software applications that interact with people in natural language. They’re a new channel for discourse between an …

Are you GDPR ready?

Conventional wisdom would have us believe that it’s love that makes the world go around.  Or money.  But in the 21st century, digital age, it’s actually data that’s the most valuable currency of all. Capturing, analysing and utilising data to engage with existing and potential customers has become core to the way most organisations operate.  …

How to get the most out of Google Analytics for PR

It is demonstrably true that more and more PR practitioners are seeking to use Google Analytics (GA) as a key tool in measuring and evaluating key aspects of their communications work. However, it also remains true that there is a gap between aspiration and execution when it comes to actually using GA in anger for …