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Mind the PR Gap – what we can learn from each other

By Paula Keaveney

I wonder how many times we’ve all said “if only I had known that” or “if only I met that person earlier”.

The fact is, we are often so busy we don’t get the chance to look around and see what we can learn from each other.

And that’s a shame, because in a fast moving world such as PR, where what you say really can make a difference (look at the referendum result if you don’t believe me) we do need to pause every now and then to think and make links.

It’s to help some joint thinking, that a group of us have got together to organise Mind the PR Gap – a one day event aimed at bringing together practitioners and academics.  We want to do joint thinking as well as to hear from stimulating and useful speakers.

The impetus for this has come from several quarters.  There have been quite a few efforts to get academics and practitioners together, including a recent conversation organised by Stephen Waddington.

Signed up speakers already include CIPR President Jason MacKenzie and crisis comms expert Timothy Coombs.  But we’ll also be thinking about employability and career paths as well as a range of topics including evaluation and measurement.

And for those doing CPD, the event comes in at a useful 10 points. (If you can’t find it on the database, look for activities in the Midlands).

Our venue is Birmingham City University.  Our date is 12 July.  Our booking details are here.

Our organising team is Kevin Ruck, Heather Yaxley, Philip Young and myself.  We are keen to hear from you if you have queries or ideas. But we are even keener to see you on the day.

Paula Keaveney MCIPR is Senior Lecturer in Public Relations and Politics at Edge Hill University.

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